AMA-Sheth Foundation Doctoral Consortium 2015

172 Pages·2015·4.98 MB·English

50th AMA-Sheth Doctoral Consortium
15 – 18 July 2015
London, UK

DEAN’S WELCOME
Welcome to the 50th AMA–Sheth Foundation Doctoral
Consortium.
We are delighted to be hosting the 50th AMA-Sheth Doctoral
Consortium in our own special 50th anniversary year. This is the
first time the event is being held outside North America and I
wish Consortium Fellows and distinguished global faculty a very
warm welcome on behalf of us all at London Business School.
I have no doubt that the Consortium meeting will provide a powerful forum for the
exchange of ideas and perhaps also the start of new collaborations. By strengthening
academic networks, the Consortium supports what is important to all of us – the
integrity and quality of academic research. It is also our pleasure to have you here.
Sir Andrew Likierman
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CO-CHAIRS’ WELCOME
For 50 years, the American Marketing Association-Sheth Foundation Doctoral
Consortium has brought together the top marketing doctoral students with the world’s
most distinguished marketing faculty. The goal of the Consortium is to help young
marketing scholars prepare for their careers by creating an environment in which they
can interact with each other and with leading marketing scholars. Some sessions
at the Consortium will focus on knowledge creation and discuss how to develop
impactful research streams, while others will focus on knowledge dissemination and
discuss how to create outstanding classroom experiences.

During the program, we will:
• Learn about cutting-edge research topics from established scholars in the field;
• Learn about effective pedagogical approaches from excellent teachers;
• Learn about effective time management to balance research, teaching and
service;
• Develop friendships and foster research collaboration opportunities;
• Acquire tips on how to navigate through the review process;
• Explore marketing trends.
This Consortium marks the first time the event is being held outside North America.
Moreover, we will celebrate two significant anniversaries. 2015 will be the year when
the Consortium and London Business School both celebrate their first 50 years.

Thank you for joining us, and welcome to London Business School!
Rajesh Chandy Bruce Hardie Nader Tavassoli
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AMA PRESIDENT WELCOME
Dear Consortium Fellow,
Congratulations on being selected as a 2015 American Marketing Association-
Sheth Foundation Doctoral Consortium Fellow! On behalf of the American Marketing
Association (AMA), I would like to welcome you to this prestigious event which has a
long, rich tradition in the marketing discipline. Being selected to attend the Consortium
is an honor for both fellows and faculty members.
As background, the first AMA Doctoral Consortium was held in 1966. It was designed
to introduce up-a nd-coming scholars in marketing to leaders in the field and to allow
participating doctoral students and faculty to network socially. Over the years, this “by
invitation only” event has flourished to become one of the premier AMA events. In 1997,
a generous commitment to finance part of the Consortium was made by the Madhuri &
Jagdish N. Sheth Foundation. In addition, each year other sponsors – and especially the
host school – make substantial contributions of money, time, and logistical support.
This year, the 50th consortium, is being held outside of North America for the first time.
With over one hundred doctoral students from leading business schools across the
world and nearly as many distinguished faculty, this is undeniably an international event.
The academic thoughts leaders serving as faculty are investing their time out of a
desire to help you and the other doctoral students establish professional linkages and
make successful transitions to your first faculty position. This year’s program offers
presentations and workshops at the forefront of marketing scholarship as well as
many opportunities for Consortium Faculty and Fellows to interact.
The ultimate goal of the Consortium is to foster connections with people whose
interests span the rich diversity of topics, methodological perspectives, and theories
that comprise the marketing discipline. This exposure is designed to spark creativity
and insight by challenging you to think outside of existing paradigms and to broaden
your view of what constitutes good research. The connections that you form at this
event are what make the AMA-Sheth Foundation Doctoral Consortium truly special.
While the Consortium officially ends in a few days, I encourage you to continue to build and
cultivate these newly formed connections as you launch your academic career. You can
strengthen your relationship network through the many AMA-sponsored conferences and
activities that help connect members. Just go to www.ama.org/arc for more information.
Congratulations, again, on being selected as a 2015 American Marketing Association-
Sheth Foundation Doctoral Consortium Fellow. Enjoy!
Best regards,
Michael K. Brady
President, AMA Academic Council
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ABOUT THE AMA–SHETH FOUNDATION DOCTORAL
CONSORTIUM
For the last 50 years, the AMA–Sheth Foundation Doctoral Consortium has brought
together top marketing doctoral students with the world’s most distinguished
marketing faculty. The invitation-only consortium offers presentations, workshops and
networking events that encourage interaction and dialogue among renowned faculty
and consortium doctoral fellows. The first consortium was held in 1966. In 1997, the
name was changed to the AMA–Sheth Foundation Doctoral Consortium in recognition
of the Madhuri & Jagdish N. Sheth Foundation’s commitment to finance part of
the consortium on an ongoing basis with the establishment of an AMA Foundation
endowed fund.
The AMA is pleased to provide support to the 50th AMA–Sheth Foundation Doctoral
Consortium through a grant to encourage innovative programming that enhances the
value of participation in the consortium. For additional information about the AMA,
please visit www.ama.org
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AMA–SHETH FOUNDATION DOCTORAL CONSORTIUM
HOST INSTITUTIONS:
2015 – London Business School 2005 – University of Connecticut
2014 – Northwestern University 2004 – Texas A&M University
2013 – University of Michigan 2003 – University of Minnesota
2012 – University of Washington 2002 – Emory University
2011 – Oklahoma State University 2001 – University of Miami
2010 – Texas Christian University 2000 – University of Western Ontario
2009 – Georgia State University 1999 – University of Southern California
2008 – University of Missouri 1998 – University of Georgia
2007 – Arizona State University 1997 – University of Cincinnati
2006 – University of Maryland
AMA DOCTORAL CONSORTIUM HOST INSTITUTIONS:
1996 – The University of Colorado, 1981 – University of Maryland
Boulder 1980 – Penn State University
1995 – The University of Pennsylvania 1979 – University of Wisconsin, Madison
1994 – Santa Clara University 1978 – University of Chicago
1993 – University of Illinois 1977 – University of Pennsylvania
1992 – Michigan State University 1976 – University of Houston
1991 – University of Southern California 1975 – Cornell University
1990 – University of Florida 1974 – University of Oregon
1989 – Harvard University 1973 – Michigan State University
1988 – University of California at Berkeley 1972 – University of Texas, Austin
1987 – New York University 1971 – University of Illinois
1986 – University of Notre Dame 1970 – University of Western Ontario
1985 – Duke University 1969 – University of North Carolina
1984 – Northwestern University 1968 – Penn State University
1983 – University of Michigan 1967 – Penn State University
1982 – University of Minnesota 1966 – Indiana University
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THE CONSORTIUM SPONSORS
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THANK YOU FROM THE CO-CHAIRS
The Conference Co-chairs would like to thank Sir Andrew Likierman for his
enthusiastic support of our initial proposal to host the Consortium, and Professor
Stephen Schaefer for the financial support provided by London Business School. We
would like to thank our Marketing subject area colleagues for their help in the planning
and running of the Consortium, and Amanda-Jane Asifo and Laura Nagle for their
administrative assistance. We appreciate the guidance of Matt Weingarden throughout
the planning process. Finally, a huge thanks to Elisabeth Hajicek, without whose
planning and organisational skills and tireless effort this event would not have taken
place.
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