AMA Europe 2016 Attendee Guide

33 Pages·2016·3.81 MB·English

ADVOCATE
MARKETING
ACADEMY
ADVOCATE
MARKETING
A C A D E M Y
E U R O P E 2 0 1 6
BROUGHT TO YOU BY
#AMAEurope
FORMERLY CUSTOMER REFERENCE ACADEMY
INDEX ADVOCATE
MARKETING
ACADEMY
3. Previously at the Academy... 20. The venue
4. Why attend? 22. Location
7. Theme 23. Travel
8. Speakers 24. Accommodation
11. Agenda 25. 2016 Global Survey
12. The AMA app 27. Attendee quotes
13. New! Advocate Marketing Academy awards
16. 2016 panel of judges
18. New! Technology partner participation
#AMAEurope
PREVIOUSLY ADVOCATE
MARKETING
ACADEMY
AT THE ACADEMY...
WHY ATTEND? ADVOCATE
MARKETING
ACADEMY
ADVOCATE MARKETING ACADEMY EUROPE 2016
ADVOCATE
MARKETING • Largest & longest-running specialist EMEA event • >30 tech companies - your community
ACADEMY
5 • 1 remarkable day; intensive and inspiring ADMIT • >75 high-quality attendees - your peers
ONE
• Specialist, relevant, useful content and takeaways • A self-contained theatre/arts venue
• European vibe, global view, no need to visit the US • Conveniently located in the UK’s Silicon Valley
• 9 speakers; peers and experts - real-world stories • Includes tech partners - expertise all in one room
• 9 awards; industry & personal recognition • Peer networking - humans talking to humans
#AMAEurope
AMA EUROPE 2016 ADVOCATE
MARKETING
ACADEMY
THE EUROPEAN EVENT WITH A GLOBAL VIEW
ADMIT
ONE
MIND BODY SPIRIT GET TICKETS
• Sessions • Breakfast • Networking
PRICING
• Presentations • Elevenses • Inspiration As a thank you to the
community, tickets are
• First look at 2016 • Networking lunch • Problem sharing
complimentary for clients, and
global research and halving
previous client-side attendees.
• Afternoon tea
• Access to AMA • The AMA Awards
Early-bird £175
(to 26th Aug) inc VAT
knowledgebase • Drinks reception ceremony!
Standard £250
(from 27th Aug) inc VAT
ADVOCATE
MARKETING
ACADEMY
I’ve been coming along to the Academy for a few years now. It really sets me up for the
year. We get to hear loads about best practice, not just from other organisations but
also our peers.

It’s really refreshing to know whether you’re on the right track, if there’s something that
you can take back to the business to deploy over the coming months and what sort of
traction you can make.

It sells the art of the possible.
CLAIRE GROVE
CUSTOMER ADVOCACY LEAD
MICROSOFT
2016 THEME ADVOCATE
MARKETING
ACADEMY
BALANCING TECHNOLOGY AND HUMANITY
The best customer reference and advocacy programmes balance the needs of technology and humanity.
Human interaction creates relationships and sustainable mutual value, while technology allows programmes to scale.
At AMA Europe 2016 you will see first hand how your peers are balancing these needs, with real large and small
programme examples from some of the best in the industry. Actionable insights to take back to your organisation.
SPEAKERS ADVOCATE
MARKETING
ACADEMY
ANDREA BEN ELISABETH
CLATWORTHY PAYNE CATUOGNO
Head of Account-Based Marketing Co-Director at the Ministry of Stories VP of Marketing
Andrea is the leader and evangelist for Ben is a writer, director and dramaturg. Elisabeth is the VP of Marketing for
strategic account-based marketing (ABM) He was previously Literary Manager doolytic, an early stage big data discovery
in Fujitsu, and heads up the EMEA team and Associate Director at Birmingham company. Previously, she headed Qlik’s
of excellent ABMers who work closely Repertory Theatre where he established EMEA customer advocacy programme
with sales and account managers to the company’s ground-breaking young while also contributing to the global
strategic direction of CRP, CAB and
devise and execute strategies, campaigns playwrights’ scheme and programmed
content initiatives. In >20 years marketing
and initiatives to open doors and deepen the work of The Door.
high growth tech orgs, Elisabeth has
engagements at strategic and high
developed a singular focus on customer
growth customers. Andrea will be sharing
stories as a basic building block of
her experience of incorporating account-
successful B2B marketing. She will
based marketing into a global customer
speak about building an integrated mktg
advocacy programme.
function with customer stories at its core.
SPEAKERS ADVOCATE
MARKETING
ACADEMY
GARY JOSEPH KATHRYN
BARNETT JAFFE POOLE
Head of End User Advisory Author of ‘Flip the Funnel’ Director, Marketing Communications
Bio coming soon. One of the most sought-after consultants, Kathryn joined Red Hat in 2003 and, after
speakers and thought leaders on working on a wide variety of marketing
innovation, marketing, new media and and communications initiatives, in 2006
social media, Joseph Jaffe is also author founded what is now a highly successful,
of ‘Flip the Funnel - how to use existing scalable global CRP. The multi-layered
customers to create new ones’. Joseph programme includes peer references,
will be sharing his thoughts on ‘Using Your Innovation Awards, the Innovation
Brand To Create An Army Of Zealots’. He Connection rewards programme and
has authored over 200 articles in the new hundreds of assets on which the global
media and digital marketing space and sales and marketing teams rely. Customer
lectures part-time at NYU’s Stern School references are also a key pillar of the
of Business. company’s corporate comms strategy.
SPEAKERS ADVOCATE
MARKETING
ACADEMY
LEE MELISSA ROBIN
RUBIN TALBOT HAMILTON
Snr Manager, Global Reference Programs Deputy Managing Director Managing Director
Lee has more than 20 years’ experience Melissa is Deputy Managing Director of Robin leads inEvidence, helping some of
in marketing management. In 2015, Lee’s inEvidence and has been a customer the world’s biggest brands activate their
programme received the SiriusDecisions advocacy specialist for 15 years, happy customers; closing more business,
Customer Experience and Account-Based working alongside all manner of global more quickly. Before inEvidence, Robin ran
Marketing Program of the Year. Lee is a organisations. In addition to everything the HP customer reference programme.
demonstrated leader in marketing and customer reference and advocacy shaped, Seeing the business impact of advocacy,
brand strategy for leading technology for the last ten years Melissa’s focus has he has spent the last fourteen years
companies including, France Telecom, been on human-to-human marketing. helping to drive the discipline forwards.
Digex, Savvis, and Citrix. Lee will be Prior to becoming a specialist in this space Robin’s infectious enthusiasm makes him
talking about Citrix’s approach to ‘Social Melissa’s background is in business-to- a regular conference speaker.
Storytelling’. business PR and communications.