AMA Educators' Proceedings - American Marketing Association

505 Pages·2008·5.48 MB·English

2008 AMA Educators’ Proceedings
Enhancing Knowledge
Development in Marketing
Editors
James R. Brown, West Virginia University
Rajiv P. Dant, University of Oklahoma
Track Chairs
Michael Ahearne, University of Houston
Dipayan Biswas, Bentley College
Paula F. Bone, West Virginia University
Alvin C. Burns, Louisiana State University
Yubo Chen, University of Arizona
William L. Cron, Texas Christian University
Catharine Curran-Kelly, University of Massachusetts, Dartmouth
George Deitz, University of Memphis
Ken Evans, University of Oklahoma
Karen R. France, West Virginia University
Shankar Ganesan, University of Arizona
Dhruv Grewal, Babson College
Tanawat Hirunyawipada, Central Michigan University
Steve Hoeffler, Vanderbilt University
Michael King Man Hui, Chinese University of Hong Kong
Anand Kumar, University of South Florida
Robert M. Morgan, University of Alabama
Kent Nakamoto, Virginia Polytechnic Institute and State University
Jesper Holmgaard Nielsen, University of Arizona
David J. Ortineau, University of South Florida
Audhesh Paswan, University of North Texas
Adam Rapp, Kent State University
Nancy J. Stephens, Arizona State University
Mrugank V. Thakor, Concordia University
Alladi Venkatesh, University of California, Irvine
Eric Yorkston, Texas Christian University
Volume 19
311 S. Wacker Drive • Chicago, IL 60606
© Copyright 2008, American Marketing Association
Printed in the United States of America
Publications Director: Francesca V. Cooley
Cover Design: Jeanne Nemcek
Typesetter: Marie Steinhoff
ISSN: 0888-1839
ISBN: 0-87757-333-6
All rights reserved. No part of the material protected by this copyright
notice may be reproduced or utilized in any form or by any means,
including photocopying and recording, or by any information storage
or retrieval system without the written permission of the American
Marketing Association.
Preface and Acknowledgments
The theme of the 2008 Summer Educators’ Conference is “Unleashing the Power of Marketing to Transform Consumers,
Organizations, Markets, and Society.” Marketing knowledge can be and has been used to change the way companies provide
products and services to their target customers. It has also been used to transform how firms and not-for-profit organizations
view themselves and plan to execute their activities. Marketing knowledge has also affected how consumers approach the
marketplace and how social activists try to make that marketplace a better experience for consumers. Marketing knowledge
has also been put to work to improve standards of living around the world. This conference reflects state-of-the-art thinking
on these issues.
Many people have been involved in the development and implementation of the conference. Most important, we
appreciate the efforts of the fine scholars who have contributed the fruits of their intellectual curiosity and passion. The
conference would not exist without their stimulating input, whether in the form of papers, presentations, panel discussions,
or other contributions.
Without the tireless efforts of the track chairs, this conference would not be possible. We owe a huge debt of gratitude
to the following track chairs whose selfless efforts made our job so much easier.
Channels of Distribution, Supply Chain Shankar Ganesan, University of Arizona
Management, Business-to-Business Marketing Yubo Chen, University of Arizona
and Interorganizational Issues
Consumer Behavior Steve Hoeffler, Vanderbilt University
Jesper Holmgaard Nielsen, University of Arizona
E-Commerce & Technology Alladi Venkatesh, University of California
Global & Cross-Cultural Marketing Michael King Man Hui, Chinese University of Hong Kong
Marketing Communications & Branding Anand Kumar, University of South Florida
Mrugank V. Thakor, Concordia University
Marketing Education & Teaching Innovation Catharine Curran-Kelly, University of Massachusetts
Dartmouth
Marketing Research David J. Ortineau, University of South Florida
Alvin C. Burns, Louisiana State University
Marketing Strategy/Marketing Management for Robert M. Morgan, University of Alabama
Value Creation George Deitz, University of Memphis
Pricing & Retailing Dhruv Grewal, Babson College
Dipayan Biswas, Bentley College
Product Management, New Product Audhesh Paswan, University of North Texas
Development, & Entrepreneurship Tanawat Hirunyawipada, Central Michigan University
Professional Development James R. Brown, West Virginia University
Rajiv P. Dant, University of Oklahoma
Sales & Sales Management Michael Ahearne, University of Houston
Adam Rapp, Kent State University
Services Marketing Nancy J. Stephens, Arizona State University
Societal, Public Policy, & Ethical Issues Paula F. Bone, West Virginia University
Karen R. France, West Virginia University
Special Interest Groups William L. Cron, Texas Christian University
Eric Yorkston, Texas Christian University
More than 450 reviewers also gave of their time and effort to evaluate the hundreds of papers and session proposals
submitted to the conference. Thanks to all who were willing and able to help (listed on p. v). We also thank the members of
our “Blue Ribbon” Award Selection Committee – Ken Evans (University of Oklahoma), Dhruv Grewal (Babson College), and
Kent Nakamoto (Virginia Tech) – who had the unenviable task of selecting from among a set of terrific papers the recipients
of the “Best of Conference” award.
Because we were new to the use of the online conference management system, Rick Peacor with AllAcademic.com
patiently guided us through the process. We appreciate his efforts on our behalf. Finally, we appreciate the assistance of the
American Marketing Association staff and volunteers who have gone above and beyond to help us throughout this endeavor.
Clara Nelson (program director), Lynn Brown, Francesca Cooley, Cher Doherty, and Pat Goodrich all did a terrific job
keeping us pointed in the right direction. As usual, the SIG members and leaders came through with a great set of SIG special
sessions. We also thank the members of the AMA Academic Council who entrusted us with this conference. Pam Ellen
(Georgia State University), the current president of the Academic Council, was extremely helpful and always quick to reply
to our desperate inquiries. Thank you, Pam. Finally, we owe Erin Carter a debt of gratitude for her administrative assistance.
Jim Brown Rajiv Dant
West Virginia University University of Oklahoma
iii
Best of Conference Awards
“CLV and Optimal Resource Allocation: The Influence “Evaluating Mood Measures in Consumer Research”
of Marketing, Buying, and Product Returns”
Yuliya A. Komarova, University of South Carolina
J. Andrew Petersen, University of North Carolina, William O. Bearden, University of South Carolina
Chapel Hill Subhash Sharma, University of South Carolina
V. Kumar, Georgia State University
Best Paper Awards by Track
Channels of Distribution, Supply Chain New Product Development, Product
Management, Business-to-Business Management, and Entrepreneurship
Marketing, and Interorganizational Issues “Meaning Transfer in New Product Development”
“Exploring the Dimensions and Transactual Outcomes Jesse Stocker King, University of Oregon
of Incomplete Business Contracts”
Retailing and Pricing
Erik Mooi, Aston University “CLV and Optimal Resource Allocation: The Influence
David I. Gilliland, Colorado State University of Marketing, Buying, and Product Returns”
Consumer Behavior J. Andrew Petersen, University of North Carolina,
“The Impact of Complexity on Path Dependent Chapel Hill
Decision Making” V. Kumar, Georgia State University
Jochen Koch, Freie Universität Berlin Sales & Sales Management
Martin Eisend, European University Viadrina “Understanding and Assessing the Power of the Sales
Arne Petermann, Freie Universität Berlin Organization in Accelerating Customers’ Payment
Delay”
Global and Cross-Cultural Marketing
“The Outsourcing and Offshoring of Customer-Facing Joel Le Bon, ESSEC
Business Processes”
Services Marketing
Susan M. Mudambi, Temple University “The Operationalization of Macneil’s Relational Norms
Stephen Tallman, University of Richmond in Interfirm Exchanges: A Descriptive Meta-Analysis”
Marketing Communications and Branding Fabien Durif, University of Sherbrooke
“Tuning In and Tuning Out: An Exploratory Study of Michèle Paulin, Concordia University
Media Multi-Tasking Among Youth Consumers” Jasmin Bergeron, University of Quebec, Montreal
Andrew John Rohm, Northeastern University Societal, Public Policy, & Ethical Issues
Fareena Sultan, Northeastern University “A Legal View of Corporate Purpose”
Fleura Bardhi, Northeastern University
Karl Boedecker, University of San Francisco
Marketing Research Fred Morgan, University of Kentucky
“Evaluating Mood Measures in Consumer Research”
Yuliya A. Komarova, University of South Carolina
William O. Bearden, University of South Carolina
Subhash Sharma, University of South Carolina
iv
2007 Summer Marketing Educators’ Conference
List of Reviewers
A Carmen Balan, Academy of C
Economic Studies, Bucharest
Atanu Adhikari, ICFAI University Anne Balazs, Mississippi John Cadogan, Loughborough
Raj Agnihotri, Kent State University for Women University
University Soumava Bandyopadhyay, Lamar Giulia Calabretta, ESADE
Richa Agrawal, Indian Institute of University Margaret Campbell, University of
Technology Bombay Somjit Barat, Pennsylvania State Colorado, Boulder
Clara Agustin, IE Business School, University Brad Carlson, Texas Tech
Madrid Nada Nasr Bechwati, Bentley University
Irfan Ahmed, Sam Houston State College Debra Cartwright, Truman State
University Jean-Francois Belisle, Concordia University
Lerzan Aksoy, Koc University University Brian Chabowski, University of
Jose Luis Munuera Aleman, Simon Bell, University of Tulsa
Universitdad de Murcia Cambridge Allan Chan, Hong Kong Baptist
Clinton Amos, University of North Ali Besharat, University of South University
Texas Florida Jennifer D. Chandler, University of
Laurel Anderson, Arizona State Pelin Bicen, Texas Tech University Hawaii, Manoa
University Barbara Bickert, Rutgers Chiu-Chi Chang, Shippensburg
Scott Anderson, Buena Vista University University
University Abhijit Biswas, Wayne State Sophie Changeur, University of
Craig Andrews, Marquette University Picardie and ESCP-EAP
University Charles Blankson, University of Sharmila Chatterjee, Massachusetts
Deborah Andrus, University of North Texas Institute of Technology
Calgary David Blenkhorn, Wilfrid Laurier Amar Cheema, Washington
Swee Hoon Ang, National University University in St. Louis
University of Singapore Jeff Blodgett, North Carolina A&T Cathy Chen, Singapore
Luis Angulo, Autonomous University Management University
University of Barcelona Lisa Bolton, University of Steven Chen, University of
Kersi Antia, University of Pennsylvania California, Irvine
Wisconsin Edward Bond, Bradley University Larry Chiagouris, Pace University
Syed Anwar, West Texas A&M Sterling Bone, Brigham Young James, Chien-Tao Cho, Golden
University University Gate University
Evmorfia Argyriou, Aston Adilson Borges, Reims Sungchul Choi, University of
Business School Management School Northern British Columbia
Christy Ashley, Fairfield David Boush, University of Oregon Peggy Choong, Niagara University
University Liliana Bove, University of Bruce Clark, Northeastern
Jo Ann Asquith, Saint Cloud State Melbourne University
University John Bowen, University of Melissa Clark, University of North
Tim Aurand, Northern Illinois Houston Alabama
University Karin Braunsberger, University of Terry Clark, Southern Illinois
George Avlonitis, Athens South Florida University, Carbondale
University of Economics & Maja Brenèiè, Univerza v Ljubljani Garrett Coble, Oklahoma State
Business James R. Brown, West Virginia University
University Mark Collins, University of
B Gordon Bruner, Southern Illinois Tennessee, Knoxville
University, Carbondale Larry Compeau, Clarkson
Emin Babakus, University of
Gary Brunswick, Northern University
Memphis
Michigan University Joseph Cote, Washington State
Andrew Baker, Georgia State
Desislava Budeva, Florida Atlantic University
University
University Joseph Coughlan, Dublin Institute
Julie Baker, Texas Christian
Bidisha Burman, Appalachian State of Technology
University
University Keith Coulter, Clark University
v
David Cranage, Pennsylvania State E Tripat Gill, University of Ontario
University Institute of Technology
Christine Crandell, Golden Gate Diane Edmondson, University of David Gilliam, Oklahoma State
University South Florida University
Victoria Crittenden, Boston Yancy Edwards, University of Thomas Gillpatrick, Portland State
College South Florida University
Geng Cui, Lingnan University Michael Ehret, Freie Universität Brad Goebel, Emporia State
Catharine Curran, University of Berlin University
Massachusetts Dartmouth Pam S. Ellen, Georgia State Peter Golder, New York University
Andrew Czaplewski, University of University Amir Grinstein, Ben-Gurion
Colorado, Colorado Springs Kenneth Evans, University of University of the Negev
Oklahoma Bianca Grohmann, Concordia
D Rob Evans, University of Memphis University
Aditi Grover, University of
Vivek Dalela, University of F Southern California
Alabama Greg Gundlach, University of
Sujan Dan, Texas A&M University Martin Fassnacht, WHU–Otto North Florida
Rene Darmon, ESSEC Business Beisheim School of Management Francisco Guzman, University of
School Reto Felix, Universidad de North Texas
Neel Das, Appalachian State Monterrey
University Adam Finn, University of Alberta H
Charlene Davis, Trinity University Karen Flaherty, Oklahoma State
Kenneth Day, Jacksonville State University Dena Hale, Georgia Southern
University Theresa Flaherty, James Madison University
Dianne Dean, University of Hull University Debra Haley, Southeastern
Dawn Deeter-Schmelz, Ohio Sabine Fliess, University of Hagen Oklahoma State University
University Henry Fock, Chinese University of Sang-Lin Han, Hanyang University
George Deitz, University of Hong Kong Jared Hansen, University of North
Memphis Judith Anne Garretson Folse, Carolina, Charlotte
Stephanie Dellande, Chapman Louisiana State University John Hansen, Northern Illinois
University Gary Ford, American University University
Debra Desrochers, University of John Ford, Old Dominion Katherine Harris, Babson College
Notre Dame University Jon Hawes, University of Akron
Uptal (Paul) Dhlokia, Rice Gavin Fox, Florida State Carrie Heilman, University of
University University Virginia
Andrea Dixon, University of Ellen Foxman, Bentley College Bob Heiser, University of Southern
Cincinnati Stephen France, Rutgers University Maine
Michael Dorsch, Clemson Gary Frankwick, Oklahoma State Nadine Hennigs, Leibniz
University University University of Hannover
Thomas Dotzel, Texas A&M Frank Franzak, Virginia Monica Hernandez, University of
University Commonwealth University Texas–Pan American
Matthew Douglas, University of Elisa Fredericks, Northern Illinois Neil Herndon, Lingnan University-
North Texas University Hong Kong
Susan Douglas, New York Charles Futrell, Texas A&M Kelly Hewett, University of South
University University Carolina
John Drea, Western Illinois Beth Hirschman, Rutgers
University G University
Adam Duhachek, Indiana Mary Jo Hirschy, Taylor University
University Gerald Gao, University of Tanawat Hirunyawipada, Central
Serdar Durmusoglu, University of Missouri, St. Louis Michigan University
Dayton Dinesh Gauri, Syracuse University Candy Ho, Chinese University of
F. Robert Dwyer, University of Katja Gelbrich, Ilmenau Technical Hong Kong
Cincinnati University Hillbun Ho, University of Arizona
Esra F. Gencturk, Koc University Suk-Ching Ho, Chinese University
Mrinal Ghosh, University of of Hong Kong
Arizona
vi
Anne Hoel, University of Ingo Karpen, University of Diana Lawson, St. Cloud State
Wisconsin, Stout Melbourne University
Charles Hofacker, Florida State Steve Kates, Simon Fraser Keun Lee, Hofstra University
University University Michelle Lee, Singapore
Jens Hogreve, University of Tomoko Kawakami, Kansai Management University
Paderborn University Monle Lee, Indiana University
Betsy Holloway, Samford Jeremy Kees, Villanova University South Bend
University William Kehoe, University of Yang-Im Lee, Royal Holloway
Christian Homburg, University of Virginia University of London
Mannheim Craig Kelley, California State Sooyeon Nikki Lee-Wingate,
Earl Honeycutt, Elon University University, Sacramento Fairfield University
Alice Horton, Vanderbilt DeAnna Kempf, Middle Tennessee Kevin Lehnert, Saint Louis
University State University University
Margaret-Anne Houston, Glasgow Roger Kerin, Southern Methodist James Leigh, Texas A&M
Caledonian University University University
Mark Houston, Texas Christian Osman Khan, University of Lai-Cheung Leung, Lingnan
University Bradford University, Hong Kong
John Hulland, University of Hakkyun Kim, Concordia Boris Lezhava, Caucasus School of
Pittsburgh University Business
Jim Hunt, Temple University Tracey King, Georgia Institute of Shuliang Li, University of
Gary Hunter, Illinois State Technology Westminster
University Yuliya Komarova, University of Hans-Peter Liebmann, University
Thomas Hustad, Indiana University South Carolina of Graz
Michael Hutt, Arizona State Steve Kopp, University of Mark Ligas, Fairfield University
University Arkansas Lisa Lindgren, College of St.
Michael Hyman, New Mexico Manfred Krafft, University of Benedict/St. John’s University
State University Muenster Charles Lindsey, State University
Robert Kreuzbauer, University of of New York at Buffalo
I Illinois at Urbana–Champaign Joan Lindsey-Mullikin, California
Monika Kukar-Kinney, University Polytechnic State University
Gursel Ilipinar, ESADE Business
of Richmond Yi-Fen Liu, National Sun Yat-sen
School–Barcelona
Atul Kulkarni, University of University
Illinois at Urbana–Champaign Ritu Lohtia, Georgia State
J
Songpol Kulviwat, Hofstra University
Ramkumar Janakiraman, Texas University Sylvia Long-Tolbert, University of
A&M University Ajith Kumar, Arizona State Toledo
Cheryl Jarvis, Arizona State University Sofia Lopez, INSEAD
University Anand Kumar, University of South Tina Lowrey, University of Texas
Mark Johlke, Bradley University Florida at San Antonio
Grace Johnson, University of Hector Lozada, Seton Hall
L
Wisconsin, Milwaukee University
Lester Johnson, University of Ryan Luchs, University of
Monica LaBarge, University of
Melbourne Pittsburgh
Montana
Chris Joiner, George Mason Jason Lueg, Mississippi State
Lauren Labrecque, University of
University University
Massachusetts Amherst
Alexander Josiassen, Victoria Chung-Leung Luk, City University
Barbara Lafferty, University of
University of Hong Kong
South Florida
Sungwoo Jung, Columbus State Lan Luo, University of Southern
Ashok Lalwani, University of
University California
Texas at San Antonio
Xueming Luo, University of Texas
K Thomas Lanis, East Central
at Arlington
University
Manish Kacker, Tulane University Steve Larson, Utah State M
Anna Kaleka, Cardiff University University
Gary Karns, Seattle Pacific Debra Laverie, Texas Tech Sreedhar Madhavaram, Cleveland
University University State University
vii
Peter Magnusson, Northern Illinois Fred Morgan, University of Chirag Patel, ESC Rennes School
University Kentucky of Business
Vijah Mahajan, University of Robert Morgan, University of Vanessa Patrick, University of
Texas at Austin Alabama Georgia
Suzanne Chehayeb Makarem, Maureen Morrin, Rutgers Pallab Paul, University of Denver
Temple University University Dorothy Paun, University of
Huifang Mao, University of Central Nacef Mouri, George Mason Washington
Florida University Iryna Pentina, University of North
Thomas Maronick, Towson Susan Mudambi, Temple Texas
University University Robert M. Peterson, William
Ingrid Martin, California State Sayantani Mukherjee, California Paterson University
University, Long Beach State University, Long Beach Melodie Philhours, Arkansas State
Kelly Martin, Colorado State University
University N Marcus Phipps, Monash University
Anna Mattila, Pennsylvania State Gregory Pickett, Clemson
University Mohammed Nadeem, National University
James Maxham, University of University Deepa Pillai, Southern Illinois
Virginia Hassan Naja, Lebanese American University, Carbondale
Anna McAlister, University of University Wu Wei Ping, Hong Kong Baptist
Queensland Stern Neill, University of University
Deborah McCabe, Arizona State Washington, Tacoma Christopher Plouffe, Washington
University Mohammad Nejad, University of State University
Christina McCale, Regis University Memphis Nadia Pomirleanu, University of
Kevin McCrohan, George Mason Tho Nguyen, University of Central Florida
University Economics, Ho Chi Minh City Nicole Ponder, Mississippi State
Mary McKinley, ESCEM Rakesh Niraj, University of University
Chuck McMellon, Hofstra Southern California Frank Pons, Laval University
University Patricia Norberg, Quinnipiac Constance Porter, University of
Regina McNally, Michigan State University Notre Dame
University Samart Powpaka, Chinese
Carol Megehee, Nicholls State O University of Hong Kong
University Jaideep Prabhu, Imperial College
Claude Obadia, Advancia-Negocia
Altaf Merchant, Old Dominion London
Arto Ojala, University of Jyväskylä
University Michael Preis, University of
Shintaro Okazaki, Universidad
Chip Miller, Drake University Illinois at Urbana–Champaign
Autónoma de Madrid
Elizabeth Miller, Boston College Penelope Prenshaw, Millsaps
Linda Orr, University of Akron
Joseph Miller, Michigan State College
Cele Otnes, University of Illinois at
University Chris Pullig, Baylor University
Urbana–Champaign
Nancy Miller, Berry College
A. Ben Oumlil, University of
Kimberly Miloch, Indiana Q
Dayton
University
Kyeong Sam Min, University of Robert Owen, Texas A&M Tianjiao Qiu, California State
South Dakota University, Texarkana University, Long Beach
Linda Mitchell, Lyndon State Pascale Quester, University of
College P Adelaide
Alokparna Monga, University of Victor Quinones, University of
Nikolaos Panagopoulos, Athens
Texas at San Antonio Puerto Rico
University of Economics &
Ashwani Monga, University of
Business
Texas at San Antonio R
Jeong-Eun Park, Ewha Womans
Mark Moon, University of
University Kaleel Rahman, American
Tennessee
Ji Eun Park, Saint Louis University University Dubai
Melissa Moore, Mississippi State
Michael Pass, California State Priyali Rajagopal, Southern
University
University, San Marcos Methodist University
William Moore, University of Utah
Audhesh Paswan, University of Rajasree Rajamma, Fairfield
Page Moreau, University of
North Texas University
Colorado
viii
Chatura Ranaweera, Wilfrid Daniel Sheinin, University of Esther Swilley, Kansas State
Laurier University Rhode Island University
Adam Rapp, Kent State University Craig Shoemaker, St. Ambrose
Lopo Rego, University of Iowa University T
Steve Remington, Buena Vista Paurav Shukla, University of
University Brighton Felix Tang, Chinese University of
Terri Rittenburg, University of Christina Sichtmann, University of Hong Kong
Wyoming Vienna John Tanner, Baylor University
Richard Robinson, Marquette Jeremy Sierra, Texas State Kimberly Taylor, Florida
University University–San Marcos International University
Corinne Rochette, University of Antonis Simintiras, Swansea Mrugank Thakor, Concordia
Auvergne University University
Carlos M. Rodriguez, Delaware Birud Sindhav, University of Shawn Thelen, Hofstra University
State University Nebraska Aristeidis Theotokis, Athens
Anne Roggeveen, Babson College Ramendra Singh, Indian Institute University of Economics &
Greg Rose, University of of Management, Ahmedabad Business
Washington Sanjay Sisodiya, Washington State Hans Thjømøe, Norwegian School
Sandra Rothenberger, University of University of Management
Innsbruck Subbu Sivaramakrishnan, Debora Thompson, Georgetown
Subroto Roy, University of New University of Manitoba University
Haven Patricia Skalnik, Azusa Pacific Debbie Thorne, Texas State
John Rudd, Aston University University University
Brian Rutherford, Purdue Stanley Slater, Colorado State Brian Tietje, Cal Poly, San Luis
University University Obispo
Annette Ryerson, Black Hills State Willem Smit, IMD Landry Timothy, University of
University Harmeen Soch, Guru Nanak Dev Oklahoma
University Carlos Torelli, University of
S Ravi Sohi, University of Nebraska– Minnesota
Lincoln Kevin Trainor, Kent State
Joel Saegert, University of Texas at
Ashish Sood, Emory University University
San Antonio
James Speakman, Cranfield Michael Tsiros, Miami University
Ritesh Saini, George Mason
University Chiayu Tu, Ming Chuan University
University
Susan Spiggle, University of Pasi Tyrväinen, University of
Saeed Samiee, University of Tulsa
Connecticutt Jyväskylä
Sridhar Samu, Indian School of
Harlan Spotts, Western New
Business
England College U
Elise Sautter, New Mexico State
Narasimhan Srinivasan, University
University U.N. Umesh, Washington State
of Connecticut
Carl Saxby, University of Southern University
Prashant Srivastava, University of
Indiana Ramaprasad Unni, Tennessee State
Akron
Susan Schertzer, Ohio Northern University
Elizabeth Stammerjohan, Jackson
University Nancy Upton, Northeastern
State University
Nancy Schmitt, Westminster University
Anne Stringfellow, Thunderbird
College Can Uslay, Chapman University
University
Sankar Sen, Baruch College/
Rodney Stump, Towson University
CUNY V
Anita Sukhwal, ICFAI
Raj Sethuraman, Southern
Badri Sukoco, National Cheng
Methodist University Sajeev Varki, University of South
Kung University
Abhay Shah, Colorado State Florida
Ursula Sullivan, University of
University–Pueblo Elisabeth Velazquez, Roanoke
Illinois at Urbana–Champaign
Hamed Shamma, American College
Qin Sun, University of North Texas
University, Cairo Alladi Venkatesh, University of
Raj Suri, Drexel University
Kevin Shanahan, University of California
Srinivasan Swaminathan, Drexel
Texas at Tyler Peter Verhoef, University of
University
Piyush Sharma, Hong Kong Groningen
Jack Swasy, American University
Polytechnic University
ix
Leslie Vincent, University of Stanford Westjohn, Saint Louis Chun Ming Yang, Ming-Chuan
Kentucky University University
Madhubalan Viswanathan, Ryan White, Michigan State Lilly Ye, University of North
University of Illinois at Urbana- University Texas
Champaign Klaus-Peter Wiedmann, Leibniz Poh-Lin Yeoh, Bentley College
Shiri Vivek, University of Alabama University Hannover Catherine Yeung, National
Goran Vlasic, Bocconi University Nila Wiese, University of Puget University of Singapore
Clay Voorhees, Michigan State Sound Eric Yorkston, Texas Christian
University James Williams, Kutztown University
Douglas Vorhies, University of University
Mississippi Terrell Williams, Western Z
Washington University
W Mary Wolfinbarger, California Debra Zahay, Northern Illinois
State University, Long Beach University
Tillmann Wagner, Texas Tech John (Andy) Wood, West Virginia Yinlong Zhang, University of
University University Texas at San Antonio
Darlene Walsh, Concordia Lan Wu, California State Lianxi Zhou, Lingnan University
University University, Hayward Rongrong Zhou, Hong Kong
Michael Walsh, West Virginia University of Science &
University X Technology
Chun Ying Wan, Chinese Rui Zhu, University of British
University of Hong Kong Lan Xia, Bentley College Columbia
Qiong Wang, Pennsylvania State Tao Zhu, Fudan University, China
University Y Zhen Zhu, Suffolk University
Tuo Wang, Kent State University Mohammadali Zolfagharian,
Yujie Wei, University of West Richard Yalch, University of University of Texas–Pan
Georgia Washington American
Bruce Weinberg, Bentley College
Art Weinstein, Nova Southeastern
University
x