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Am I Making Myself Clear? Am I Making Myself Clear? A Scientist’s Guide to Talking to the Public Cornelia Dean harvard university press Cambridge,Massachusetts London,England 2009 Copyright©2009byCorneliaDean Allrightsreserved PrintedintheUnitedStatesofAmerica LibraryofCongressCataloging-in-PublicationData Dean,Cornelia. AmImakingmyselfclear? : ascientist’sguideto talkingtothepublic / CorneliaDean. p.cm. Includesbibliographicalreferencesandindex. ISBN978-0-674-03635-2(alk.paper) 1.Communicationinscience. 2.Sciencenews. 3.Scientists—Vocationalguidance. I.Title. Q223.D432009 2009019750 501′.4—dc22 Thisbookisdedicatedtothescoresofresearchers whohelpmeandotherjournalists enlightenourfellowcitizens aboutthemarvels,perils,and promiseofscienceandtechnology. “Givelightandthepeoplewillﬁndtheirownway.” —E.W.ScrippsCompany, founderoftheScrippsHowardnewspaperchain Contents 1 AnInvitationtoResearchers 1 2 KnowYourAudience 13 3 TheLandscapeofJournalism 24 4 CoveringScience 37 5 TheProblemofObjectivity 47 6 TheScientistasSource 56 7 PublicRelations 84 8 TellingStoriesonRadioandTV 97 9 TellingScienceStoriesOnline 110 co n t e n ts 10 WritingaboutScienceandTechnology 128 11 TheEditorialandOp-EdPages 149 12 WritingBooks 161 13 OntheWitnessStand 178 14 MakingPolicy 193 15 OtherVenues 216 Conclusion 229 Notes 241 Acknowledgments 253 SuggestedReading 257 Bibliography 263 Index 267 viii Am I Making Myself Clear?

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What we don’t know can hurt us—and does so every day. Climate change, health care policy, weapons of mass destruction, an aging infrastructure, stem cell research, endangered species, space exploration—all affect our lives as citizens and human beings in practical and profound ways. But unless

Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public PDF

285 Pages·2009·0.71 MB·English

by Cornelia Dean

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Am I Making Myself Clear? Am I Making Myself Clear? A Scientist’s Guide to Talking to the Public Cornelia Dean harvard university press Cambridge,Massachusetts London,England 2009 Copyright©2009byCorneliaDean Allrightsreserved PrintedintheUnitedStatesofAmerica LibraryofCongressCataloging-in-PublicationData Dean,Cornelia. AmImakingmyselfclear? : ascientist’sguideto talkingtothepublic / CorneliaDean. p.cm. Includesbibliographicalreferencesandindex. ISBN978-0-674-03635-2(alk.paper) 1.Communicationinscience. 2.Sciencenews. 3.Scientists—Vocationalguidance. I.Title. Q223.D432009 2009019750 501′.4—dc22 Thisbookisdedicatedtothescoresofresearchers whohelpmeandotherjournalists enlightenourfellowcitizens aboutthemarvels,perils,and promiseofscienceandtechnology. “Givelightandthepeoplewillﬁndtheirownway.” —E.W.ScrippsCompany, founderoftheScrippsHowardnewspaperchain Contents 1 AnInvitationtoResearchers 1 2 KnowYourAudience 13 3 TheLandscapeofJournalism 24 4 CoveringScience 37 5 TheProblemofObjectivity 47 6 TheScientistasSource 56 7 PublicRelations 84 8 TellingStoriesonRadioandTV 97 9 TellingScienceStoriesOnline 110 co n t e n ts 10 WritingaboutScienceandTechnology 128 11 TheEditorialandOp-EdPages 149 12 WritingBooks 161 13 OntheWitnessStand 178 14 MakingPolicy 193 15 OtherVenues 216 Conclusion 229 Notes 241 Acknowledgments 253 SuggestedReading 257 Bibliography 263 Index 267 viii Am I Making Myself Clear?

Description:

What we don’t know can hurt us—and does so every day. Climate change, health care policy, weapons of mass destruction, an aging infrastructure, stem cell research, endangered species, space exploration—all affect our lives as citizens and human beings in practical and profound ways. But unless

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