Almond Board Update

38 Pages·2013·4.07 MB·English

by  Sara Garland

Southern San Joaquin Valley Almond Symposium
Almond Board Update
Bob Curtis, Associate Director, Agricultural Affairs
Jenny Konschak, Industry Relations Specialist
June 12, 2013
A Crop of Choice + The Nut of Choice
A Crop of Choice The Nut of Choice

Almond farming in California is The use and consumption of
considered by all to be a crop almonds is considered essential
that is good for the state and the to global importers,
country, and has a long term manufacturers, product
comparative, competitive developers, marketers, retailers
advantage versus other and consumers.
countries of origin.
Crop of Choice + Nut of Choice Continuum
FY2013/2014 Program Budget Allocation Chart
Industry Services
2% AQFS
1%
Corporate Technology
TRAC 0.5%
2%
Production Research
2.7%
Administration
14% Environmental
Research
1.8%
Scientific Affairs /
Nutrition Research
3%
GMDC
73%
The Almond Board of California – Serving growers since 1950

•
Steady Growth, Record Shipments Worldwide
Export Shipments Domestic Shipments Total California Supply Lbs
2,500
How do we keep
2,000
ROI attractive for

s
d everyone?
n
u
1,500
o
P

n
o
li 1,352
l
i
M 1,178
1,000
1,022
978
866
698
691 712 653
610
500 582
503 529
547
210 211 239 292 312 332 304 368 395 411 450 490
0
1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12
Source: Almond Board of California
Current markets still showing room for tremendous growth…..
547
FY 2011-2012
Top Ten Export Markets
Shipments
236 Million Pounds
157
119 117
94
62 59 48 45 45
Central/
Canada/ Eastern
Mexico, 5% Europe, 4%
Middle
East/Africa, Asia-Pacific,
17% 38%
Western
Europe, 35%
Source: Almond Board of California
Global Market Development
Global Market Development Strategy

• Market Access Focus
 Understand general market dynamics and assess growth opportunity
 Minimize technical and regulatory hurdles that potentially block or slow almond
importation and distribution

• Trade Development and Marketing Focus
 Provide education and training for importers, retailers, food service, and food
manufacturers optimizing supply side conditions for the sale of snack and
ingredient almonds

• Consumer Marketing Focus and Trade Management
 Clearly articulate the profile of consumer target(s)
 Create compelling positioning that uniquely differentiates almonds in the market
 Execute effective communication plans to reach and influence target consumers
 Measure results and optimize plans
Global Market Development Approach