ALM Digital Media

27 Pages·2017·0.86 MB·English

by  Microsoft Office User

2022 ALM
Digital Media Specs
1
© ALM | Confidential and Proprietary
ALM Industries/Brands
POWERED BY
Legal
Financial Services
Benefits P&C Insurance
Real Estate Intelligence
2
Table of Contents
Website InPage Banner Ads Mobile Units
Leaderboard…………………………………...………....…… 4 MobileRectangle…………………………….……................ 26
Super Leaderboard…………………...………..…...………… 5 Mobile Leaderboard…………………………........................ 27
Billboard............................................................................... 6 Mobile Adhesion ………………………………...…………… 28
Medium Rectangle (Cube)………………..……………..…… 7 Mobile Interstitial…………………………….…..................... 29
Half Page………………………………………..….……..…… 8 Mobile Parallax………………………………….……………. 30
Logo Placement……………………………...........………..… 9 Mobile SMARTnano………………………….………………. 31
RSS FeedUnit…………………….................................…… 10 MobileSocialLift…………………………….………………... 32
Takeover Sponsorship………………………………...……… 11
Mobile SuperHero……………………………………..……… 33
SocialLift………………………………………………..……… 12
High Impact Banner Ads Newsletter Sponsorship
Interstitial……………………………………..………..…….… 13 Newsletter Sponsorship……………………………….…...... 34
Floating (Rising) Footer……………………….….………….. 14
Scroll Reveal Unit……………………………….…...…..…… 15
Co-Branded Emails
SuperHero………………………………………...…………… 16
Co-Branded Emails……………………..……..…....…......
SuperHeroXL………………………….……….……………… 17 35-36
SMARThero…………………………………….……………... 18
Vertical Portrait…………………..……………….…………… 19 Native Advertising
Storytelling Unit…………..………………………..………….. 20 Native Advertising…………………………….….………… 37-41
Desktop Parallax…………………….………….…..………… 21
SMARTnano…………………………….………..………........ 22
Audience First
Audience First………….…………………..………..…..…
42-45
Video Units
VideoIn-Stream……………………………............………… 23
Contact Us
Scrollwith Video…………………………………………..….. 24
Carousel (Lightbox)…………………………….………..…… 25 Questions/Info…………………………………..……...…….. 46
3
Leaderboard
Engage users as soon as they enter the site with
this high-impact favorite. Located at the top of
728x90
the website it allows for flexible designs that
combine branding with multimedia content.

EDITORIAL CONTENT
W
E
B
Ad Size: 728x90 S
I
T
E
Static File Size: 150K
I
N
P
Rich Media Accepted: Initial Load 150K; Subload 300K A
Photo/Visual G
E
EDITORIAL CONTENT Animation: :15 B
A
N
Looping: 3 loops N
E
R
EDITORIAL Delivery Method: GIF, JPEG, 3rd Party tag* A
CONTENT D
Lead Time: 5 business days S
3rd Party Tags: Should include Click Macros and
Cachebusters
728x90
HTML5: HTML5 Max File Size (Initial Load) 150KB;
HTML5 Max File Size (Subload) 300KB; Max File Size
(Static, GIF, JPEG) 150KB
*Third Party tag should include Click Macros and Cachebusters
4
Super Leaderboard
As the dimensions and name suggest, the Super
Leaderboard is basically an expanded version of the
970x90
traditional leaderboard. It’s about 33% wider than the
standard leaderboard, giving advertisers significantly
EDITORIAL CONTENT more room to create an effective call to action.
W
 E
B
S
I
Ad Size: 970x90 T
E

I
N
Static File Size: 150K P
A
Photo/Visual G
Rich Media Accepted: Initial Load 150K; Subload 300K E

EDITORIAL CONTENT B
A
Animation: :15
N
N
Looping: 3 loops E
R
EDITORIAL A
CONTENT Delivery Method: GIF, JPEG, 3rd Party tag* D
S
Lead Time: 5 business days
3rd Party Tags: Should include Click Macros and
Cachebusters
HTML5: HTML5 Max File Size (Initial Load) 150KB;
HTML5 Max File Size (Subload) 300KB; Max File Size
*Third Party tag should include Click Macros and Cachebusters
(Static, GIF, JPEG) 150KB
5
Billboard
As the dimensions and name suggest, the billboard is an
expanded version of the standard leaderboard; it’s about
33% wider than the ordinary leaderboard, providing more
970x250
room to create an effective call to action.
EDITORIAL CONTENT
W

E
B
S
I
T
Ad Size: 970x250 E

I
N
Static File Size: 200K P
A
Photo/Visual G
Rich Media Accepted: Initial Load 200K; Subload 400K E

EDITORIAL CONTENT B
A
Animation: :15 N
N
E
Looping: 3 loops R
A
D
Delivery Method: GIF, JPEG, 3rd Party tag* S
EDITORIAL
CONTENT Lead Time: 5 business days
3rd Party Tags: Should include Click Macros and Cachebusters
HTML5: HTML5 Max File Size (Initial Load) 200KB; HTML5
Max File Size (Subload) 500KB; Max File Size (Static, GIF,
JPEG) 200KB
* Third Party tag should include Click Macros and Cachebusters
6
Medium Rectangle (Cube)
The most common and standard display ad on
our websites, this unit has a flexible design that
can combine branding with multimedia content.

EDITORIAL CONTENT
W
300X250 E
Ad Size: 300x250 B
S
I
T
Static File Size: 150K E

I
N
Rich Media Accepted: Initial Load 150K; Subload 300K P
A
Photo/Visual G
Animation: :15 E

EDITORIAL CONTENT B
A
300X250 Looping: 3 loops N
N
E
Delivery Method: GIF, JPEG, 3rd Party tag* R
A
D
Lead Time: 5 business days
S
EDITORIAL
CONTENT 3rd Party Tags: Should include Click Macros and
Cachebusters
HTML5: HTML5 Max File Size (Initial Load) 150KB;
HTML5 Max File Size (Subload) 300KB; Max File Size
(Static, GIF, JPEG) 150KB
* Third Party tag should include Click Macros and Cachebusters
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Half Page
This format provides a larger space for advertisers
to get their message across and offers users rich
and impactful engagement.

EDITORIAL CONTENT
W
E
B
Ad Size: 300x600 S
I
T
E
300x600 Static File Size: 200K I
N
P
Rich Media Accepted: Initial Load 200K; Subload 400K A
Photo/Visual G
E
EDITORIAL CONTENT Animation: :15 B
A
N
Looping: 3 loops N
E
R
Delivery Method: GIF, JPEG, 3rd Party tag* A
D
Lead Time: 5 business days S
EDITORIAL
CONTENT 3rd Party Tags: Should include Click Macros and
Cachebusters
HTML5: HTML5 Max File Size (Initial Load) 200KB;
HTML5 Max File Size (Subload) 500KB; Max File Size
(Static, GIF, JPEG) 200KB
* Third Party tag should include Click Macros and Cachebusters
8
Logo Placement
Drive customers. Build your brand. Grow your
business. Used in combination with specific web
and/or newsletter branding and sponsorship
packages, website logo placement delivers
EDITORIAL CONTENT maximum brand recall and reinforcement.
W
E
 B
S
I
T
E

I
N
Ad Size: 88x31
P
A
Photo/Visual File Size: 15K G
E

EDITORIAL CONTENT B
Animation: N/A A
N
EDITORIAL N
LOGO CONTENT Looping: N/A RE
A
Delivery Method: JPEG, BMP, GIF, PNG D
S
Rich Media Accepted: N/A
Lead Time: 5 business days
3rd Party Tags: N/A
9
RSS Feed Unit
RSS takes your content and blog posts and
“pushes” them to our subscribers through standard
728x90
ad units – providing them with the information they
need in real time. Instead of visiting the site,
subscribers will automatically be fed the latest
EDITORIAL CONTENT
W
articles and news they are interested in consuming
300X250 E
B
– YOUR content! S
I
T
E

I
 N
P
A
Photo/Visual G
E

EDITORIAL CONTENT B
Ad Size: 728x90, 300x250 or 300x600 A
N
EDITORIAL Client will need to provide: N
CONTENT E
R
 Static 728x90, 300x250 or 300x600 A
D
(Depending on which size is sold). Must S
allow for RSS Content Area
 Link to RSS/Blog Feed
 RM Developed by 3rd party
Lead Time: 10 business days
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