All Brands are not created equal. Best Global Brands 2007 PDF
63 Pages·2007·12.707 MB·English
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Interbrand is delighted to once again publish our annual ranking of the Best Global Brands by brand value, in co-operation with BusinessWeek magazine.We're proud that over the course of the past decade our Best Global Brands study has become the barometer of successful brand management. The environments in which brands operate, and the challenges and opportunities they face, have changed dramatically during this time; however, we believe the one constant has been the notion that a brand has the ability to create significant economic value for the business it serves, and that we can measure the created value.
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