Age Wave

404 Pages·1990·46.719 MB·English

by  Ken Dychtwald

?S! "jffi
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How
Most
the
Important Trend of
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Will
Your Future
—
changeyourviewofthefuture." John Naisbitt, authorofMegatrends
KEN DYCHTWALD,
Ph.D.
FLOWER
and IOE
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PROVIDES A GLIMPSE INTO A FUTURE LIKE NOTHING
WE—'VE EVERSEEN."
USA Today
"VIVIDAND SOMETIMES STARTLING...SAY[S] A GREAT
DEALABOUTTHE WAYWE, ASA PEOPLE, HAVE
CHANGED AND WILL CONTINUE TO CHANGE...
— REALWINNER."
TheBostonSundayGlobe
AGE WAVE. MAYBE THEBOOKTHATSIGNALS—
MAYBE EVEN.. P—ROMPTS—THE TURN OFTHE TIDE."
Chicago Tribune
"MUST READING FORMARKETERS."
—
DerwynPPhillips,ViceChairman,
TheGillette Company
"DYCHTWALD...IS SO UPBEATABOUTTHE OUTLOOK
AND SUPPORTS HIS MOST SIGNIFICANTASSERTIONS
— WITH DATAAND RESEARCH."
LosAngelesTimesBookReview
"A PROVOCATIVE AND COGENTANALYSIS."
—
HarryHoffman, PresidentandCEO,
Waldenbooks, Inc.
"NO MATTER HOW OLDYOUARE, THIS BOOKWILL
CHANG—E SOME OFYOURPERCEPTIONS."
PhiladelphiaInquirer
AGE
jsn
WAVE
Other books by Ken Dychtwald:
Bodymind
Millennium: Glimpses into the 21st Century (with A. Villoldo)
The Keys to a High Performance Lifestyle
Wellness and Health Promotionfor the Elderly
The Role ofthe Hospital in an Aging Society:
A Blueprintfor Action (with M. Zitter)
AGE&
WAVE
The Challenges and Opportunities
of an Aging America
Ken
Dychtwald, Ph.D.
andJoe Flower
BANTAM BOOKS
NEWYORK •TORONTO • LONDON • SYDNEY • AUCKLAND
AGEWAVE
A Bantam BookIFebruary 1990
PRINTINGHISTORY
Tarcherhardcovereditionpublished1989
Allnghts reserved.
Copyright © 1990by KennethDychtwald, PH.D.
Coverdesigncopyright © 1990by BantamBooks.
Nopartofthis book may bereproducedortransmitted
inanyformorbyany means, electronicormechanical,
includingphotocopying, recording, orbyany information
storageandretrievalsystem, withoutpermissionin
writingfromthepublisher.
Forinformationaddress: BantamBooks.
LibraryofCongress Cataloging-in-Publication Data
Dychtwald, Ken, 1950-
Age wave : the challenges and opportunities ofan aging America/
Ken Dychtwald andJoe Flower,
p. cm.
Reprint: Originally published: Los Angeles : J.P. Tarcher; New
York : distributed by St. Martin's Press, 1988.
Includes index.
ISBN 0-553-34806-X
— — —
—1. Aged UnitedStates Socialconditions. 2. Aging Socialaspects
United States. 3. Self-realization. I. Flower,Joe. II. Title.
[HQ1064.U5D93 1990}
305.26'0973—dc20 89-15071
CIP
Publishedsimultaneously inthe UnitedStatesandCanada
Bantam Books are published by Bantam Books, a division of
Bantam Doubleday Dell Publishing Group, Inc. Its trademark,
consistingofthe words "BantamBooks" andtheportrayalofa
rooster,isRegisteredin U.S.PatentandTrademarkOfficeandin
othercountries. MarcaRegistrada. Bantam Books, 1540Broad-
way,New York,New York10036.
PRINTED IN THE UNITED STATES OF AMERICA
BVG 20 19 18 17 16 15 14 13 12 11
To Maddy wife, friend, lover, partner, soulmate
. . .
Contents
Acknowledgments ix
Introduction xiii
CHAPTER 1: The Rising Tide 1
CHAPTER 2: Retiring the Myths of Aging 25
CHAPTER 3: The Giant Wakes Up 51
CHAPTER 4: The Cyclic Life 89
CHAPTER 5: The New Leisure 115
CHAPTER 6: Wisdom in Action 147
CHAPTER 7: Reworking Work 173
1
CHAPTER
8: Love in the Second Half 209
CHAPTER
9: Reinventing the Family 233
CHAPTER 10: The Maturing Marketplace 267
CHAPTER
1 1: Redesigning America 31
CHAPTER 12: A Great Age 341
Notes 352
Index 367