African Language Media: Development, Economics and Management PDF
Preview African Language Media: Development, Economics and Management
African Language Media This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business. Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable African language media businesses. The chapters explore the political economy and management of African language media and consider case studies of the successes and failures of African language newspapers, as well as the challenges of developing quality journalism. Covering print and digital newspapers and broadcast journalism, this book will be of interest to scholars of media and journalism in Africa. Abiodun Salawu is Professor of Journalism, Communication and Media Studies and Director of the research entity Indigenous Language Media in Africa at North- West University, South Africa. Routledge African Studies Mohammed VI’s Strategies for Moroccan Economic Development Eve Sandberg and Seth Binder Misrepresenting Black Africa in American Museums Black skin, black masks P.A. Mullins The Literary History of the Igbo Novel African literature in African languages Ernest N. Emenyonu Endogenous Regional Policy and Development Planning in Ghana Sam C.M. Ofori Culture and Development in Africa and the Diaspora Ahamad Sheuh Abdussalam, Ibigbolade Aderibigbe, Sola Timothy Babatunde, and Olutola Akindipe African Language Media Development, economics and management Edited by Abiodun Salawu Blackness in Israel Rethinking racial boundaries Edited by Uri Dorchin and Gabriella Djerrahian African Scholars and Intellectuals in North American Academies Reflections on exile and migration Edited by Sabella Ogbobode Abidde For a full list of available titles please visit: www.routledge.com/ African- Studies/ book- series/ AFRSTUD African Language Media Development, Economics and Management Edited by Abiodun Salawu First published 2021 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN and by Routledge 52 Vanderbilt Avenue, New York, NY 10017 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2021 selection and editorial matter, Abiodun Salawu; individual chapters, the contributors The right of Abiodun Salawu to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. British Library Cataloguing- in- Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging- in- Publication Data A catalog record has been requested for this book ISBN: 978- 0- 367- 40840- 4 (hbk) ISBN: 978- 1- 003- 00473- 8 (ebk) Typeset in Baskerville by Newgen Publishing UK Indexed by Rita Sephton Contents List of figures viii List of tables ix List of contributors x Introduction: towards the development and sustainability of African language media 1 PART I Political economy of African language media 13 1 The political economy of indigenous language media in Nigeria and the challenge of survival in the Digital Age 15 TOYOSI OLUGBENGA SAMSON OWOLABI 2 The politics of language and the underdevelopment of African language press in Zimbabwe 35 PHILLIP MPOFU PART II Mixed bag: failures and successes of African language newspapers 53 3 In the dead end: the decline of the indigenous language press in post- colonial Zimbabwe 55 ALLEN MUNORIYARWA 4 Making sense of South African Mmega Dikgang’s transition from Setswana to English 74 BRIGHT T. MOLALE AND PHILLIP MPOFU vi Contents 5 The extinction of siSwati- language newspapers in the Kingdom of Eswatini 90 MAXWELL V. MTHEMBU AND CAROLYNE M. LUNGA 6 Indigenous language newspapers in Zimbabwe: Kwayedza and Umthunywa and the struggle for survival 105 ALBERT CHIBUWE 7 Indigenous language media and the survival game: the Alaroye newspaper example from Nigeria 120 OBASANJO JOSEPH OYEDELE AND JENDELE HUNGBO PART III Management and sustainability of African language media 135 8 Reimagining the future of indigenous language press in the Digital Era 137 KEHINDE OYESOMI, KEVIN ONYENANKEYA AND OLUWAYEMISI MARY ONYENANKEYA 9 A survey of the management, organisation, structure, content and columns of the contemporary Yorùbá newspaper 156 OLUTOLA OSUNNUGA 10 The challenges of sustaining African language newspaper businesses: the Yorùbá language example from Nigeria 167 CLEMENT ADÉNÍYÍ ÀKÁNGBÉ PART IV Towards quality: African language journalism development 185 11 The significance of African storytelling in journalism 187 WENDPANGA ERIC SEGUEDA AND DAVID ANDERSON HOOKER 12 African language journalism in Ghana and the quest for quality and sustainable broadcast journalism: an investigation of Peace FM 204 UFUOMA AKPOJIVI AND MODESTUS FOSU Contents vii 13 Editorial policies and the isiXhosa language newspapers at Caxton Media and Independent Media 224 MBUYEKEZO NJEJE AND ALBERT CHIBUWE PART V Focus on the broadcast media 241 14 News syndication and local language broadcasting in South Africa: hegemonic infiltration or hybridity? 243 TENDAI CHARI PART VI Borrowing a leaf 265 15 African language newspaper sustainability: lessons to learn from Asia 267 ABIODUN SALAWU Index 289 Figures 11.1 Photographs of Gãngãogo, lυnga and bɛndre instruments 194 15.1 Kenyan Media Consumption for February and March 2019 271 Tables 10.1 Contemporary Yorùbá newspapers 172 10.2 Students’ enrolment and performance in WAEC May/ June SSCE in the Yorùbá language 178 12.1 Profile of the study participants 206 15.1 Quarter 2, 2019: selected South African daily newspapers’ circulation figures 270 15.2 Quarter 2, 2019: selected South African weekly newspapers’ circulation figures 270 15.3 Quarter 2, 2019: selected South African weekly newspapers’ circulation figures 271 15.4 Circulation figures of Indian newspapers, July– December 2016 275 15.5 Circulation figures of Indian newspapers, January– July 2018 276 15.6 List of newspapers in India by readership 277 15.7 List of newspapers in Pakistan 278 15.8 Selected Bengali and English newspapers in Bangladesh 282
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