Advertising, Promotion, and Other Aspects of Integrated Marketing Communications PDF
654 Pages·2006·15.597 MB·English
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
