Advertising, Literature and Print Culture in Ireland, 1891–1922

316 Pages·2012·5.592 MB·English

by  John Strachan, Claire Nally (auth.)

Advertising, Literature and Print Culture in Ireland,
1891–1922
AlsobyJohnStrachan
ADVERTISINGANDSATIRICALCULTUREINTHEROMANTICPERIOD
BLACKWOOD’SMAGAZINE,1817–1825(co-editedwithNicholasMason,6vols)
ESSAYSONMODERNIRISHLITERATURE(co-editedwithAlisonO’Malley-Younger)
IRELANDATWARANDPEACE(co-editedwithAlisonO’Malley-Younger)
IRELAND:REVOLUTIONANDEVOLUTION(co-editedwithAlisonO’Malley-Younger)
KEYCONCEPTSINROMANTICLITERATURE(withJaneMoore)
POETRY(withRichardTerry,2ndedition)
AlsobyClaireNally
ENVISIONINGIRELAND:OCCULTNATIONALISMINTHEWORKOFW.B.YEATS
NAKEDEXHIBITIONISM:GENDER,PERFORMANCEANDPUBLICEXPOSURE
(co-editedwithAngelaSmith)
W. B. YEATS’S A VISION: EXPLICATIONS AND CONTEXTS (co-edited with Matthew
GibsonandNeilMann)
Advertising, Literature and
Print Culture in Ireland,
1891–1922
John Strachan and Claire Nally
UniversityofNorthumbriaatNewcastle,UK
©JohnR.StrachanandClaireNally2012
Allrightsreserved.Noreproduction,copyortransmissionofthis
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Firstpublished2012by
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AcataloguerecordforthisbookisavailablefromtheBritishLibrary.
LibraryofCongressCataloging-in-PublicationData
Strachan,John(JohnR.),1961–
Advertising,literature,andprintcultureinIreland,1891–1922/
JohnStrachanandClaireNally.
p. cm.
“Thisbookemergesfrom“ConsumerCulture,Advertising,andLiterature
inIreland1848–1921”,aLeverhulmeMajorResearchProject ... funded
bytheTrustbetween2008and2011 ... ajointventurebetween
theuniversitiesofDurhamandSunderland”—P.
1. Advertising—Ireland—History. 2. Advertising,Magazine—Ireland—
History. 3. Popularliterature—Ireland—Historyandcriticism.
4. Nationalcharacteristicsinliterature. 5. Nationalcharacteristics,
Irish—History. 6. Literatureandsociety—Ireland—History.
7. Consumption(Economics)—Ireland—History. I. Nally,Claire,
1979– II. Title.
HF5813.I73S872012
659.13(cid:2)20941509041—dc23 2012023568
10 9 8 7 6 5 4 3 2 1
21 20 19 18 17 16 15 14 13 12
Contents
ListofIllustrations vi
Acknowledgements x
Introduction 1
Part I AdvertisinginIreland1850–1914
Prologue–TheIrishAdvertisingScenefromthe1850stothe1880s 19
1 AdvertisingandtheNationintheIrishRevival 37
Part II PrintCulture
2 TheShanVanVocht (1896–1899)andTheLeader(1900–1936):
NationalIdentityinAdvertising 61
3 TheSinnFéinDepotandtheSellingofIrishSport 88
4 TheLadyoftheHouse(1890–1921):Gender,Fashionand
Domesticity 108
5 Unionism,AdvertisingandtheThirdHomeRuleBill1911–1914 137
Part III ‘High’Culture
6 OscarWildeasEditorandWriter:AestheticInterventionsin
FashionandMaterialCulture 159
7 ConsumerismandAnti-Commercialism:TheYeatses,Print
CultureandHomeIndustry 178
Part IV AdvertisinginIreland1914–1922
8 Advertising,IrelandandtheGreatWar 205
Coda–FromtheArmisticetotheSaorstát 237
Notes 245
Bibliography 283
Index 294
v
Illustrations
I.1 AdvertisementforGleesonandCo.,TailorsandDrapers,11
UpperO’ConnellStreet,Dublin(1916):‘IrishXmas
Presents–IrishGoodsOnly’ 2
I.2 Advertisementfor‘BullDogBottledStout’,akaGuinness,for
RobertPorter,PancrasRoad.FromHearthandHome(1896) 7
P.1 AdvertisementforHyam’s,30DameStreet,Dublin(1860):
‘Hyam’sSummerSeason’.CourtesyoftheNationalLibrary
ofIreland 30
P.2 AdvertisementforR.Atkinson,PurveyorsofPoplin,College
Green,Dublin(1854) 33
P.3 AdvertisementforPatrickCorbett,George’sStreet,Limerick,
vendorofpianofortesandothermusicalinstruments(1860) 34
1.1 AdvertisementforGrapplertyres(1899):‘MadeinIreland–
ByIrishmen’ 40
1.2 AdvertisementforAnCló-Cumann,Ltd(1904):‘Printingin
IrishbyIrish-SpeakingIrishmenonIrish-MadePaper’ 41
1.3 TrademarkoftheIrishIndustrialDevelopmentAssociation
(1907):DéantainÉirinn(‘MadeinIreland’) 46
1.4 AdvertisementfortheKilkennyWoodworkers(1907):
‘AnIrishIndustry’.CourtesyofJosephMcBrinn 48
1.5 AdvertisementfortheRoyalIrishIndustriesAssociation,
GraftonStreet,Dublin(1907):‘IrishHandEmbroideriesand
RealLaceRobes’.CourtesyoftheGjenvick-Gjonvick
Archives 51
1.6 AdvertisementforA.Leonard,Cavan(1906):‘The“New
SongoftheShirt”’ 54
1.7 AdvertisementforPierce’sfarmmachineryandbicycles
(1904):‘Pierce’sStand,Belfast’ 56
1.8 AdvertisementforPierce’sfarmmachineryandbicycles
(1907):‘Pierce’s,Wexford...IrishIrelandIndustrial
RevivalistsTakeSpecialNote’ 57
2.1 AdvertisementforWightman&Co.(1898):‘IrishMarble
andotherSouvenirJewellery’ 64
2.2 AdvertisementforWightman&Co.(1898):‘WolfeTone
Souvenir’ 67
2.3 GaelicLeagueadvertisement(1902):‘DeclareWaron
Anglicisation’ 74
2.4 AdvertisementforJamesCrean&Co.,Dublin(1921):
‘Gladiator’and‘Titan’soaps 76
vi
ListofIllustrations vii
2.5 AdvertisementfortheCollieryInvestmentTrustofAmerica
Inc.(1921) 77
2.6 AdvertisementfortheDublinMetalandGalvanizingCo.Ltd
(1921) 79
2.7 ‘Oireachtas’.GaelicLeagueannouncement(1920) 82
2.8 AdvertisementfortheGaelicLeague(1904):GaelicLeague
‘IrishLanguageWeek’ 83
2.9 AdvertisementforPaterson’sIrishMatches(1904) 84
2.10 AdvertisementforP.B.Hay&Co.,DenmarkStreet,Dublin
(1905) 85
2.11 AdvertisementfortheDartryDyeWorks(1904) 85
2.12 AdvertisementfortheIrishCo-OperativeClothing
ManufacturingSociety(1921) 86
2.13 AdvertisementfortheNationalLandBank(1921) 87
3.1 AdvertisementforRobertDay,GAASuppliers,Cork(1898):
‘HomeManufactured.TheGaelic’ 95
3.2 AdvertisementforSinnFéinLimited,CamdenStreet,Dublin
(1907):‘WeFurnishIrishHomes’ 96
3.3 Gaelicfootball.DetailfromaWhelan’sadvertisement(1910) 97
3.4 PhotographofSeumasWhelan(IrishIndependent,1924) 104
3.5 SinnFéinstamp(1908) 105
4.1 Findlater’s‘Ladies’HousekeepingBook,1891’(1890) 114
4.2 AdvertisementfortheInvigoratorCorset(1890) 121
4.3 AdvertisementforFindlater’sIrishOatmeal(1909) 124
4.4 AdvertisementforVenusSoap(1891) 125
4.5 AdvertisementfortheHappyRingHouseJewellers(n.d.).
CourtesyoftheNationalLibraryofIreland 127
4.6 WaterproofsadvertisementforJ.W.Elvery&Co.(1891) 129
4.7 AdvertisementforLowry&Co.,DonegallPlace,Belfast
(1920):‘TheLowryGirl’ 131
4.8 AdvertisementforFindlater’sWelcomeClubforLadies
(1909) 133
5.1 Cover,officialprogrammeto‘TheUlsterUnionist
Demonstrationof1912’(1912).CourtesyoftheASTeam 142
5.2 Cover,officialprogramme,‘UlsterUnionistCouncil
DemonstrationagainstHomeRule’(1914).Authorcollection 143
5.3 ‘WewillnothaveHomeRule’.Anti-HomeRulestamp(c.
1912) 147
5.4 BadgeoftheMotor-CarCorpsoftheUlsterVolunteerForce
(1913).FromPopularMechanics(1914) 149
6.1 CalendarforM.H.CrehanofBoston,Massachusetts(1904).
CourtesyoftheNationalLibraryofIreland 171
viii ListofIllustrations
6.2 TradeCard,‘JumboAesthetic’,forClark’sTrademarkO.N.T
SpoolCotton(latenineteenthcentury).Courtesyofthe
NationalLibraryofIreland 173
6.3 (a)RectoofadvertisementforWarnerBros.’Coraline
Corsets.‘TheLatestAestheticCraze’(early1880s).(b)Verso
ofadvertisementforWarnerBros.’CoralineCorsets.‘The
LatestAestheticCraze’(early1880s) 174
7.1 ‘ABroadside’.VersebyJamesClarenceMangan.Illustration
byJackB.Yeats(1914).©EstateofJackB.Yeats.Allrights
reserved.DACS2012 198
7.2 ‘Greetings’.ArtistEileenBooth.Handcolouredcard.Printed
byCualaPress,Dublin(1914).CourtesyoftheNational
LibraryofIreland 200
7.3 ‘Staytheeawhile,upspringingheart’.VersebySusan
MitchellandIllustrationbyJackB.Yeats.Handcoloured
card.PrintedbyCualaPress,Dublin(1915).©EstateofJack
B.Yeats.Allrightsreserved.DACS2012 201
8.1 ‘SurelyYouwillFightforyour[King]and[Country]’.
Recruitmentadvertisement(1914).Publishedbythe
ParliamentaryRecruitingCommittee,London;printedby
JamesTruscott&Son.CourtesyoftheNationalLibraryof
Ireland 207
8.2 ‘YourFirstDutyistoTakeYourpartinEndingthe
War...JoinanIrishRegimentToday.’Recruitment
advertisement(1915).CourtesyoftheNationalLibraryof
Ireland 209
8.3 ‘Whatwillyouranswerbewhenyourboyasksyou–
“Father,WhatdidYoudotoHelpwhenIrelandfoughtfor
Freedomin1915?”Enlistnow.’Recruitmentadvertisement
(1915).PublishedbytheParliamentaryRecruiting
Committee,London;printedbyChorleyandPickersgillLtd.
CourtesyoftheNationalLibraryofIreland 210
8.4 ‘FarmersofIreland.JoinUpandDefendYourPossessions’(c.
1915).ReproducedbypermissionoftheNationalLibraryof
Ireland 216
8.5 AdvertisementforThomasFallon,8and53MaryStreet,
Dublin(August1914):‘VolunteerEquipment’ 222
8.6 AdvertisementforHearneandCo.,Waterford(1914):
‘VolunteerOutfits’ 224
8.7 AdvertisementforThomasFallon(1914):‘Volunteer
Equipment.EverythingtoEquipanArmyfortheField 225
8.8 ‘JamesJ.MurphyandCo.,StoutandPorterBrewers’(1916) 227
8.9 AdvertisementforW.&M.Taylor,Dublin(1915):‘Tobacco
forSoldiersattheFront’ 228
ListofIllustrations ix
8.10 AdvertisementforGodfreyPhillipsTobacco(1915):
‘MagnificentGallantryofIrishTroops’ 229
8.11 AdvertisementforB.D.V.cigarettes(1918):‘SupportIrish
Industry’ 230
8.12 AdvertisementforOXO(1915):‘AMemberofthe2ndRoyal
IrishRegimentreturnedfromtheFrontWrites’ 231
8.13 AdvertisementforEugeneMacSweeny,PatrickStreet,Cork
(April1916):‘AMilitaryVerdict’ 232
8.14 AdvertisementforE.MacSweeny,Cork(1915):‘Irishmen
Enlist’ 232
8.15 AdvertisementforE.MacSweeny(1916):‘TinoriintheBig
Push’ 234
8.16 AdvertisementforE.MacSweeny(1917):‘StillTheyCome’ 234
8.17 AdvertisementforE.MacSweeny(1916):‘GetaBottleof
TinoriToday’ 235
8.18 AdvertisementforE.MacSweeny(1918):‘TheJoyofPeace’ 236
C.1 AdvertisementfortheNorthTipperaryMaltingsLtd,Nenagh
(1921):‘SalutetheFreeStateofIreland!’ 243