Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society) PDF
249 Pages·2007·5.431 MB·English
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This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
