Advertising Basics! (Response Books) PDF
213 Pages·2004·2.946 MB·English
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Description:
This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
