Advertising as Communication (Studies in Culture and Communication) PDF
206 Pages·1982·8.184 MB·English
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Description:
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact. BOOK COVER; TITLE; COPYRIGHT; CONTENTS; GENERAL EDITOR'S PREFACE; PREFACE; ACKNOWLEDGEMENTS; INTRODUCTION; 1 THE ORIGINS AND DEVELOPMENT OF ADVERTISING; 2 THE NEW ADVERTISING; 3 THE NEW MEDIA; 4 THE EFFECTS OF ADVERTISING; 5 WHAT DO ADVERTISEMENTS MEAN?; 6 SEMIOTICS AND IDEOLOGY; 7 THE LANGUAGE OF ADVERTISING; 8 THE RHETORIC OF ADVERTISING; CONCLUSION; APPENDIX I; APPENDIX II; APPENDIX III; APPENDIX IV; APPENDIX V; REFERENCES; BIBLIOGRAPHY; INDEX
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
