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Advances in Data Mining: Applications and Theoretical Aspects: 15th Industrial Conference, ICDM 2015, Hamburg, Germany, July 11-24, 2015, Proceedings PDF

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Petra Perner (Ed.) Advances in Data Mining 5 6 1 9 I A N Applications and Theoretical Aspects L 15th Industrial Conference, ICDM 2015 Hamburg, Germany, July 11–24, 2015 Proceedings 123 fi Lecture Notes in Arti cial Intelligence 9165 Subseries of Lecture Notes in Computer Science LNAI Series Editors Randy Goebel University of Alberta, Edmonton, Canada Yuzuru Tanaka Hokkaido University, Sapporo, Japan Wolfgang Wahlster DFKI and Saarland University, Saarbrücken, Germany LNAI Founding Series Editor Joerg Siekmann DFKI and Saarland University, Saarbrücken, Germany More information about this series at http://www.springer.com/series/1244 Petra Perner (Ed.) Advances in Data Mining Applications and Theoretical Aspects 15th Industrial Conference, ICDM 2015 – Hamburg, Germany, July 11 24, 2015 Proceedings 123 Editor PetraPerner IBaI Leipzig Germany ISSN 0302-9743 ISSN 1611-3349 (electronic) Lecture Notesin Artificial Intelligence ISBN 978-3-319-20909-8 ISBN978-3-319-20910-4 (eBook) DOI 10.1007/978-3-319-20910-4 LibraryofCongressControlNumber:2015942611 LNCSSublibrary:SL7–ArtificialIntelligence SpringerChamHeidelbergNewYorkDordrechtLondon ©SpringerInternationalPublishingSwitzerland2015 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpartofthe material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodologynow knownorhereafterdeveloped. Theuseofgeneraldescriptivenames,registerednames,trademarks,servicemarks,etc.inthispublication doesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevant protectivelawsandregulationsandthereforefreeforgeneraluse. Thepublisher,theauthorsandtheeditorsaresafetoassumethattheadviceandinformationinthisbookare believedtobetrueandaccurateatthedateofpublication.Neitherthepublishernortheauthorsortheeditors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissionsthatmayhavebeenmade. Printedonacid-freepaper SpringerInternationalPublishingAGSwitzerlandispartofSpringerScience+BusinessMedia (www.springer.com) Preface The fifteenth event of the Industrial Conference on Data Mining ICDM was held in Hamburg (www.data-mining-forum.de) running under the umbrella of the World Congresson“TheFrontiersinIntelligentDataandSignalAnalysis,DSA2015”(www. worldcongressdsa.com). After the peer-review process, we accepted 16 high-quality papers for oral pre- sentation. The topics range from theoretical aspects of data mining to applications of datamining,suchasinmultimediadata,inmarketing,inmedicineandagriculture,and in process control, industry, and society. Extended versions of selected papers will appearintheinternationaljournalTransactionsonMachineLearningandDataMining (www.ibai-publishing.org/journal/mldm). In all, ten papers were selected for poster presentations and six for industry paper presentations, which are published in the ICDM Poster and Industry Proceeding by ibai-publishing (www.ibai-publishing.org). In conjunction with ICDM, three workshops were run focusing on special hot application-oriented topics in data mining: the Workshop on Case-Based Reasoning (CBR-MD), Data Mining in Marketing (DMM), and I-Business to Manufacturing and Life Sciences (B2ML). All workshop papers are published in the workshop proceed- ings by ibai-publishing house (www.ibai-publishing.org). A tutorial on Data Mining, a tutorial on Case-Based Reasoning, a tutorial on Intelligent Image Interpretation and Computer Vision in Medicine, Biotechnology, ChemistryandFoodIndustry,andatutorialonStandardizationinImmunofluorescence were held before the conference. We were pleased to give out the best paper award for ICDM for the seventh time this year. There are three announcements mentioned at www.data-mining-forum.de. The final decision was made by the Best Paper Award Committee based on the pre- sentation by the authors and the discussion with the auditorium. The ceremony took place during the conference. This prize is sponsored by ibai solutions (www.ibai- solutions.de),oneoftheleadingcompaniesindataminingformarketing,Webmining, and e-commerce. We would like to thank all reviewers for their highly professional work and their effort in reviewing the papers. WealsothankthemembersoftheInstituteofAppliedComputerSciences,Leipzig, Germany (www.ibai-institut.de), who handled the conference as secretariat. We appreciate the help and understanding of the editorial staff at Springer Verlag, and in particular Alfred Hofmann, who supported the publication of these proceedings in the LNAI series. Last, but not least, we wish to thank all the speakers and participants who con- tributed tothesuccessoftheconference.Wehopetoseeyouin2016inNewYorkat the next World Congress on “The Frontiers in Intelligent Data and Signal Analysis, DSA 2016” (www.worldcongressdsa.com), which combines under its roof the VI Preface followingthreeevents:InternationalConferencesMachineLearningandDataMining, MLDM, the Industrial Conference on Data Mining, ICDM, and the International ConferenceonMassDataAnalysisofSignalsandImagesinMedicine,Biotechnology, Chemistry and Food Industry, MDA. July 2015 Petra Perner Organization Chair Petra Perner IBaI Leipzig, Germany Program Committee Ajith Abraham Machine Intelligence Research Labs, USA Andrea ENBIS, The Netherlands Ahlemeyer-Stubbe Brigitte Bartsch-Spörl BSR Consulting GmbH, Germany Orlando Belo University of Minho, Portugal Shirley Coleman University of Newcastle, UK Jeroen de Bruin Medical University of Vienna, Austria Antonio Dourado University of Coimbra, Portugal Geert Gins KU Leuven, Belgien Warwick Graco ATO, Australia Aleksandra Gruca Silesian University of Technology, Poland Pedro Isaias Universidade Aberta, Portugal Piotr Jedrzejowicz Gdynia Maritime University, Poland Martti Juhola University of Tampere, Finland Janusz Kacprzyk Polish Academy of Sciences, Poland Mehmed Kantardzic University of Louisville, USA Mineichi Kudo Hokkaido University, Japan Dunja Mladenic Jozef Stefan Institute, Slovenia Eduardo F. Morales INAOE, Ciencias Computacionales, Mexico Armand Prieditris Newstar Labs, USA Rainer Schmidt University of Rostock, Germany Victor Sheng University of Central Arkansas, USA Kaoru Shimada Section of Medical Statistics, Fukuoka Dental College, Japan Gero Szepannek Santander Consumer Bank, Germany Contents Business Intelligence and Customer Relationship Management Improving the Predictive Power of Business Performance Measurement Systems by Constructed Data Quality Features? Five Cases . . . . . . . . . . . . . 3 Markus Vattulainen How to Support Customer Segmentation with Useful Cluster Descriptions. . . 17 Hans Friedrich Witschel, Simon Loo, and Kaspar Riesen Retail Store Segmentation for Target Marketing . . . . . . . . . . . . . . . . . . . . . 32 Emrah Bilgic, Mehmed Kantardzic, and Ozgur Cakir Data Mining in Medicine and System Biology Searching for Biomarkers Indicating a Development of Insulin Dependent Diabetes Mellitus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Rainer Schmidt PredictiveModelingforEnd-of-LifePainOutcomeUsingElectronicHealth Records. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Muhammad K. Lodhi, Janet Stifter, Yingwei Yao, Rashid Ansari, Gail M. Keenan, Diana J. Wilkie, and Ashfaq A. Khokhar Data Mining in Pathway Analysis for Gene Expression . . . . . . . . . . . . . . . . 69 Amani AlAjlan and Ghada Badr Aspects of Data Mining Identify Error-Sensitive Patterns by Decision Tree. . . . . . . . . . . . . . . . . . . . 81 William Wu Probabilistic Hoeffding Trees: Sped-Up Convergence and Adaption of Online Trees on Changing Data Streams . . . . . . . . . . . . . . . . . . . . . . . . 94 Jonathan Boidol, Andreas Hapfelmeier, and Volker Tresp Fast and Robust Supervised Learning in High Dimensions Using the Geometry of the Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109 Ujjal Kumar Mukherjee, Subhabrata Majumdar, and Snigdhansu Chatterjee Constructing Parallel Association Algorithms from Function Blocks . . . . . . . 124 Ivan Kholod, Mikhail Kuprianov, and Andrey Shorov X Contents Data Mining in Finance Topic Extraction Analysis for Monetary Policy Minutes of Japan in 2014: Effects of the Consumption Tax Hike in April. . . . . . . . . . . . . . . . 141 Yukari Shirota, Takako Hashimoto, and Tamaki Sakura Estimating Risk of Dynamic Trading Strategies from High Frequency Data Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153 Yuri Balasanov, Alexander Doynikov, Victor Lavrent’ev, and Leonid Nazarov Generalized ATM Fraud Detection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 166 Steffen Priesterjahn, Maik Anderka, Timo Klerx, and Uwe Mönks Text and Document Mining Making Topic Words Distribution More Accurate and Ranking Topic Significance According to the Jensen-Shannon Divergence from Background Topic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185 Iwao Fujino and Yuko Hoshino Visualized Episode Mining with Feature Granularity Selection . . . . . . . . . . . 201 Sonja Ansorge and Jana Schmidt An Unexpectedness-Augmented Utility Model for Making Serendipitous Recommendation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216 Qianru Zheng, Chi-Kong Chan, and Horace H.S. Ip Data Mining in Environment An Approach for Predicting River Water Quality Using Data Mining Technique . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233 Bharat B. Gulyani, J. Alamelu Mangai, and Arshia Fathima Adaptive Learning An Efficient Data Mining Approach to Concept Map Generation for Adaptive Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 247 Xiaopeng Huang, Kyeong Yang, and Victor B. Lawrence Social Media Mining QuantifyingtheHiddenFactorsImpactingtheAudienceofAdvertisements Posted on Facebook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 263 Mamadou Diaby and Emmanuel Viennet Author Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279

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