Table Of Content

1 2 Advances in Communication and Mass Media Research Edited by Yorgo Pasadeos ATINER 2010 3 4 Advances in Communication and Mass Media Research 5 6 Athens Institute for Education and Research 2010 Advances in Communication and Mass Media Research Edited by Yorgo Pasadeos 7 First Published in Athens, Greece by the Athens Institute for Education and Research. ISBN: 978-960-6672-95-8 All rights reserved. No part of this publication may be reproduced, stored, retrieved system, or transmitted, in any form or by any means, without the written permission of the publisher, nor be otherwise circulated in any form of binding or cover. Printed and bound in Athens, Greece by THITA Company 14 Solomou Street, 10683 Athens, Greece www.atiner.gr ©Copyright 2010 by the Athens Institute for Education and Research. The individual essays remain the intellectual properties of the contributors. 8 Table of Contents List of Contributors 1. An Introduction to Recent Mass Media and Communication 1 Studies Yorgo Pasadeos Part I: Journalism 2. Reader-Participation in Online Newspapers: An Asset or a 11 Limitation, According to Professional Journalists? Ulrika Andersson 3. Effect of Financial News on Investors’ Trading Behavior 23 Hui Huang 4. Samizdat Periodicals before 1989 in Former Czechoslovakia 35 Albert Kulla & Imrich Gazda 5. Changing Media Representations of Youth: A Content 45 Analysis of Representations of Youth in Danish Newspapers, 1953-2003 Klaus Levinsen & Charlotte Wien 6. A Comparative Framing Analysis of China based on 61 Current Affairs Programs Presented by the ABC and SBS Leah Xiufang Li 7. Media and Gender Stereotyping: The Evening News in 75 Analysis Paula Lobo 8. Researching Journalists and Vulnerable Sources – 87 Issues in the Design and Implementation of a National Study Mark Pearson, Kerry Green, Stephen Tanner & Jolyon Sykes 9. Media and the Environment: Reporting the Global 97 Warming and Environmental Crisis in the American Media Abhijit Sen 10. Sport News and Athletes with a Disability 113 Alice Tejkalová Part II: Political Communication 11. The Portrait of the Candidate between Real and Ideal 127 Carmen Chirea-Ungureanu 12. New Media and New Politics: The Contribution of Facebook 143 and YouTube to the 2008 U.S. Presidential Election David W. London & Bahaa Gamil Ghobrial 13. Defective Democracy and Media: A Recount of the Nine Years 153 of Political Alternation in Mexico Roberto Valero, Guadalupe Villaseñor & David Román Part III: Advertising & Public Relations 14. Cultural Sensitivity in Health Promotion Programs: 167 Islamic Persuasive Communication 9 Mohd Khairie Ahmad & John Harrison 15. The Use of Ancient Art Symbols in Mass Communication 181 Violeta Cvetkovska Ocokoljic & Tatjana Cvetkovski 16. Obama Revisits 1984: The Representation of Dystopia, 191 Utopia and the Female in the Obama 1984 Advertisement Rachel Grainger 17. President Bush’s Final Use of Apologia to Repair his Image 203 Fran Hassencahl 18. Public Relations and Advertising Theory in a Global Media 213 Environment: An Empirical Test of the Technology-Image Expectancy Gap Dean Kazoleas & Jeffrey Brody 19. Contradictions in Advertising: A Visual Analysis of 231 Collectivism and Individualism in Lottery Advertisements Moshe Levy & Amir Hetsroni 20. Recall and Recognition of In-Game Advertising: 247 Effects of Environment, Ad Positioning, and Difficulty Koos C.M. Nuijten, Claudia E. Pellengahr & Penny de Byl 21. Value of Perception in Organizational Reputation: The Case 259 of Esgaz Eskisehir Natural Gas Distribution Company N. Serdar Sever & Göknil Nur Koçak Part IV: New Media 22. Technology, Media and Democracy: What New, What Old? 275 Zeliha Hepkon & Oya Saki Aydin 23. Moldova’s ‘Twitter Revolution’ as Myth: A Critical 283 Assessment of World Press Coverage of Moldova’s 2009 Election Protest Riots George Albert Gladney 24. New Media and Pornography: How the Internet has 295 Transformed the Sex Business Luisa Leonini 25. Germany’s PSB going Online – Is there an Economic 307 Justification for Public Service Media Online? Nadine Lindstädt 26. Social Networks and New Uses of the Internet: 337 An Explorative Research Ariela Mortara 27. Please DO Adjust Your Radio, Your TV, Your Computer 357 and Your Expectations: The Canadian Broadcasting Corporation Readjusts to Consumer Driven Online Newsgathering Information Needs Ross Perigoe 28. The New Teenage Playground - The Internet: 365 Looking for Entertainment in Cyberspace Jinah Seol 10