A Sense of Urgency PDF
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a sense of urgency JOHN harvard business press BOSTON, MASSACHUSETTS Copyright 2008 John P. Kotter All rights reserved Printed in the United States of America 12 11 10 09 08 5 4 3 2 1 No part of this publication may be reproduced, stored in or intro¬ duced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or other¬ wise), without the prior permission of the publisher. Requests for per¬ mission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Har¬ vard Way, Boston, Massachusetts 02163. ISBN-13 (U.S. edition): 978-1-4221-7971-0 ISBN-13 (India edition): 978-1-4221-5230-0 Library of Congress Cataloging-in-Publication Data Kotter, John P, 1947— A sense of urgency / John Kotter. p. cm. U.S. edition ISBN-13: 978-1-4221-7971-0 1. Organizational change. I. Title. HD58.8.K673 2008 658.4'06—dc22 2008011152 The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publica¬ tions and Documents in Libraries and Archives Z39.48-1992. contents preface vii 1. it all starts with a sense of urgency 1 2. complacency and false urgency 19 3. increasing true urgency 39 one strategy and four tactics 4. tactic one 63 bring the outside in 5. tactic two 97 behave with urgency every day 6. tactic three 119 find opportunity in crises contents 7. tactic four 145 deal with NoNos 8. keeping urgency up 169 9. the future 189 begin today about the author 195 VI
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