A Guide To Practical Health Promotion

226 Pages·2012·2.777 MB·English

by  Goodman-Brown, Jane, Gottwald, Mary

A Guide to Practical A Guide to D
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“This book should become a key textbook of choice for u of N
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analytical skills … Each chapter follows a logical progression using key e Promotion g, C
objectives which relate to a range of activities and up to date evidenced t hian
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based sources of information. The range of depth and breadth of material m
is contemporary and as such should meet the academic, managerial and P ai U
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cHleinaicltha la bnadc Ckgormoumnudn oityf tChea rree,a Udneivr.e” r sHiteyl eonf WMeasttt hLoenwdso, Sne, nUiKor Lecturer in rac Mary Gottwald and iversity 5
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Do you have difficulties deciding which health promotion activities ic 2.1
Jane Goodman-Brown 58
facilitate behavioural change? a .1
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This accessible book focuses on the practical activity of health promotion H t [0
and shows students and practitioners how to actually apply health e 7/1
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promotion in practice. The book uses case scenarios to explore how health a /1
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promotion activities can empower individuals to make decisions that lt ]. C
change their health related behaviour. h opy
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This book explores the role of health promotion and explores a number of r t ©
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practical approaches, such as developing client’s self-awareness and skills, m cG
working with groups and communities and social marketing and the mass media. ra
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The book includes: ti ill G
> Learning outcomes, think points and implications for practice, giving o lob
readers guidance on engaging with health promotion n al E
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> Multi-setting case studies including schools, prisons and the uc
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> Activities to develop self-awareness, self-esteem, assertiveness, Ho
empowerment, communication and life skills ldin
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A Guide to Practical Health Promotion is suitable for allied health LC
professionals, nurses and students involved in health promotion practice . N
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and will help you to build confidence in your health promotion skills. t to
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Mary Gottwald is Principal Lecturer for Student Experience at Oxford d
Brookes University, UK. She is also an occupational therapist and has GG istribu
worked in South Africa and the UK and teaches in the UK and Hong Kong. oo ted
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Jane Goodman-Brown is Programme ma od
Lead for Public Health at Oxford Brookes ald ifie
University, UK and teaches in the UK and n- a d in
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Open University Press ed
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McGraw-Hill Education y
McGraw-Hill House [ F
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email: [email protected] ng
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world wide web: www.openup.co.uk a
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and Two Penn Plaza, New York, NY 10121-2289, USA ive
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First published 2012 58
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Copyright © Mary Gottwald and Jane Goodman-Brown, 2012 ] a
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All rights reserved. Except for the quotation of short passages for the purpose /18
of criticism and review, no part of this publication may be reproduced, stored /16
in a retrieval system, or transmitted, in any form or by any means, electronic, ]. C
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mechanical, photocopying, recording or otherwise, without the prior written py
permission of the publisher or a licence from the Copyright Licensing rig
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Agency Limited. Details of such licences (for reprographic reproduction) t ©
may be obtained from the Copyright Licensing Agency Ltd of M
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Saffron House, 6–10 Kirby Street, London EC1N 8TS. Gra
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A catalogue record of this book is available from the British Library ill G
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ISBN-13: 978–0–33–524459–1 (pb) ba
ISBN-10: 0–33–524459–9 (pb) l Ed
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eISBN: 978–0–33–524460–7 ca
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Library of Congress Cataloging-in-Publication Data H
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Typesetting and e-book compilations by s, LL
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Refi neCatch Limited, Bungay, Suffolk . N
Printed in the UK by Bell and Bain Ltd, Glasgow. o
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places but never to the extent to discourage engagement.” ulty
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Contents of N
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Acknowledgements xi i U
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List of Figures xii rsity
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List of Tables xiii .62
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Overview of the Book 1 7] a
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Part 1 Context setting 5 /18
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1 An Introduction to Why Health Promotion is Important 7 o
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Introduction 7 M
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Learning objectives 8 Gra
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The case scenarios 8 -H
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Health 12 lo
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Health beliefs, health dimensions and determinants 15 l E
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Health inequalities 18 atio
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The role of the World Health Organisation in supporting H
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health promotion 21 ldin
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Chapter summary 23 s, L
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Key points 24 . N
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Implications for practice 24 t to b
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End of chapter questions 24 red
References 25 istrib
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2 An Overview of Health Promotion Theory 26 o
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Introduction 26 a
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Learning objectives 27 wa
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CONTENTS ow
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Defi nitions of health promotion and the importance of health ed
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promotion work 27 y [ F
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Approaches to health promotion 29 cu
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Types of health promotion 33 of N
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Application of the approaches and levels to the case scenarios 34 rsin
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Context setting 35 , C
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Chapter summary 48 ng
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Implications for practice 49 i U
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Key points 49 ersity
End of chapter questions 49 5
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References 50 .15
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Useful resources 51 17
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Part 2 Empowering individuals and communities 53 /1
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3 Health Promotion Models and Application to Practice 55 py
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Introduction 55 M
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Learning objectives 56 raw
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Stages of Change Model (Transtheoretical Model) 56 ill G
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Motivational interviewing 65 b
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Brief interventions 72 du
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Health Belief Model 73 tio
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Health Action Model 78 old
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Chapter summary 86 s, L
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Implications for practice 86 C
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Key points 86 t to
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End of chapter questions 87 e re
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References 87 istrib
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Useful resources 88 ted
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4 Developing Self-Awareness 89 ifie
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Introduction 89 y w
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Learning objectives 90 w
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CONTENTS ow
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Developing self-awareness 90 ed
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Attitudes and behaviour 92 [ F
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Values 96 ulty
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Self-esteem and self-effi cacy 102 f N
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Self-confi dence 105 rsin
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Advocacy 107 h
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Chapter summary 108 m
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Implications for practice 109 n
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Key points 109 rsity
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End of chapter questions 109 .6
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References 110 58
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5 Developing Skills 111 t [0
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Introduction 111 ]. C
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Learning objectives 112 yrig
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Empowerment 112 t ©
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Communication 118 cG
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Assertiveness 128 -H
Life skills: problem solving 132 ill G
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Chapter summary 136 al E
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Key points 136 ca
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Implications for practice 137 n H
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End of chapter questions 137 ldin
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References 137 s, L
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Useful resources 138 . N
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6 Working with Groups and Communities 139 re
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Introduction 139 ted
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Learning objectives 140 r m
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Defi ning groups 140 ifie
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Group development 142 a
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Groups and health promotion programmes 144 wa
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