A comprehensive guide to enterprise mobility

538 Pages·2013·5.113 MB·English

by  Jithesh Sathyan, et al

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A Comprehensive
Guide to
Enterprise Mobility

A Comprehensive
Guide to
Enterprise Mobility
Jithesh Sathyan
Anoop Narayanan
Navin Narayan
Shibu K V
CRC Press
Taylor & Francis Group
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Boca Raton, FL 33487-2742
© 2013 by Taylor & Francis Group, LLC
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Version Date: 20120806
International Standard Book Number-13: 978-1-4398-6736-5 (eBook - PDF)
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Contents
Foreword .....................................................................................................xxv
Preface .......................................................................................................xxvii
SECTION I MOBILITY CONCEPTS
1 Emergence of Enterprise Mobility ..........................................................3
1.1 Introduction ......................................................................................3
1.2 Developments in Web Standards .......................................................4
1.3 Advances in Wireless Networking Technology ..................................7
1.3.1 Traditional Wireless Technology ..........................................7
1.3.2 Modern Wireless Technology .............................................13
1.4 Innovations in Mobile Device Platforms .........................................18
1.5 Conclusion ......................................................................................20
Additional Reading ....................................................................................20
2 Enterprise Mobility Landscape ............................................................21
2.1 Introduction ....................................................................................21
2.2 Mobile Solution Types .....................................................................23
2.3 Key Players in the Mobility Landscape ............................................25
2.4 Mobile Handsets .............................................................................28
2.5 Challenges in Enterprise Mobility ...................................................30
2.6 Conclusion ......................................................................................33
Additional Reading ....................................................................................33
3 Enterprise Mobility Adoption ..............................................................35
3.1 Introduction ....................................................................................35
3.2 Key Decision Factors in Defi ning a Mobility Adoption Strategy .....36
3.2.1 Multiplatform Support .......................................................37
3.2.2 Application Type ................................................................37
3.2.3 Deployment ........................................................................38
3.2.4 Functionalities ....................................................................39
3.2.5 Comprehensive Security .....................................................39
v
vi ◾ Contents
3.2.6 COTS versus Custom Development ..................................40
3.2.7 Device Diversity Testing .....................................................41
3.2.8 Back-End Network Optimization ......................................42
3.2.9 On-Demand Scaling..........................................................42
3.2.10 Leveraging Mobile Capabilities ..........................................43
3.2.11 User Experience ..................................................................43
3.2.12 Maintainability ..................................................................44
3.2.13 Smooth Integration ...........................................................44
3.2.14 Enterprise Roadmap ..........................................................44
3.2.15 Other Considerations .........................................................45
3.3 Steps to Defi ne Mobility Adoption Strategy ....................................45
3.4 Conclusion .....................................................................................46
Additional Reading ....................................................................................47
4 Mobile as an Eff ective Marketing Channel ..........................................49
4.1 Introduction ....................................................................................49
4.2 Key Features of Mobile to Be Accounted in Marketing ...................50
4.3 Types of Mobile Marketing .............................................................55
4.4 Integrated Mobile Marketing ..........................................................61
4.5 Conclusion ......................................................................................62
Additional Reading ....................................................................................62
5 Enterprise Mobility Layers ...................................................................63
5.1 Introduction ....................................................................................63
5.2 Enterprise Mobility Model .............................................................64
5.3 Enterprise Mobility Solution Layers ................................................65
5.3.1 Device Layer .......................................................................65
5.3.2 Access Layer .......................................................................68
5.3.3 Adaptation Layer ................................................................69
5.3.4 Management Layer .............................................................69
5.3.5 Services Layer .....................................................................71
5.3.5 Application Layer ...............................................................72
5.4 Conclusion ......................................................................................72
Additional Reading ....................................................................................73
6 Mobility Solution Architecture ............................................................75
6.1 Introduction ....................................................................................75
6.2 Th in Client Solution Architecture ..................................................77
6.2.1 ASP.net-Based Th in Client Solution ...................................78
6.2.2 JSF-Based Th in Client Solutions for Mobile Applications ...79
6.2.3 Middleware-Based Th in Client Solutions ...........................80
6.3 Th ick Client Solution Architecture ..................................................83
6.4 Conclusion ......................................................................................87
Additional Reading ....................................................................................88
Contents ◾ vii
7 Mobility Signifi cance and Solution Lifecycle .......................................89
7.1 Introduction ....................................................................................89
7.2 Signifi cance of Mobility .................................................................90
7.3 Solution Lifecycle ............................................................................94
7.4 Conclusion ......................................................................................97
Additional Reading ....................................................................................97
8 Cross-Platform Development ...............................................................99
8.1 Introduction ....................................................................................99
8.2 Custom-Development Approach or Cross-Platform
Framework ....................................................................................100
8.3 Multiplatform Development ..........................................................102
8.4 Conclusion ....................................................................................105
Additional Reading ..................................................................................106
9 Mobile Application Testing ................................................................107
9.1 Introduction ..................................................................................107
9.2 Mobile Application Testing Life Cycle ...........................................108
9.3 Enterprise Approach to Mobile Testing .........................................112
9.4 Simulator Testing ..........................................................................113
9.5 Real-Device Testing.......................................................................115
9.6 Functional Testing of Enterprise Mobile Solutions ........................116
9.7 Performance Testing of Enterprise Mobile Solutions .....................118
9.8 Stability Testing of Mobile Applications ........................................119
9.9 Mobile Security Testing .................................................................120
9.10 Usability Testing............................................................................121
9.11 Mobile Test Automation ................................................................122
9.12 Conclusion ....................................................................................123
Additional Reading ..................................................................................124
10 Mobile Solution Deployment .............................................................125
10.1 Introduction ..................................................................................125
10.2 Deployment of Enterprise Apps for Consumers .............................126
10.3 Deployment of Enterprise Internal Mobile Applications ................131
10.4 Enterprise Mobile Server Deployment ...........................................134
10.5 Conclusion ....................................................................................136
Additional Reading ..................................................................................137
SECTION II MOBILE SOLUTIONS AND CASE STUDIES
11 Mobility Solutions for the Retail Industry .........................................141
11.1 Introduction ..................................................................................141
11.2 Scope for Mobility Solutions in the Retail Industry.......................142
11.2.1 Mobility Solutions for Retailers ........................................142
viii ◾ Contents
11.2.1.1 Store Solutions and In-Store Operations
Management Solutions .....................................143
11.2.1.2 Mobile Commerce (m-Commerce) Solutions ...147
11.2.2 Retail Mobility Solutions for End Customers ...................147
11.2.2.1 In-Store Services ...............................................147
11.2.2.2 Location Based Services ....................................148
11.2.2.3 Context-Aware Alert Services (Products,
Price, and Promotion Alerts).............................148
11.2.2.4 Loyalty Programs..............................................150
11.2.2.5 Social Commerce ..............................................150
11.3 Benefi ts of Mobility Adoption in the Retail Industry ....................150
11.3.1 Employee and Shopper Productivity .................................150
11.3.2 Better Inventory Management ..........................................151
11.3.3 All New Shopping Experience ..........................................151
11.3.4 New Business Models and Revenue ..................................151
11.3.5 Green Stores .....................................................................151
11.4 Choice of Mobility Solutions for the Retail Industry .....................151
11.4.1 Th in Client Solutions .......................................................151
11.4.2 Th ick Client and Rich Client Solutions ............................152
11.4.3 Off -the-Shelf Mobility Solutions versus
Custom-Built Solutions ....................................................153
11.5 A Mobility Solution Scenario for In-Store
Operations Management ...............................................................153
11.5.1 Usual Practice in the Absence of Mobility Solutions .........154
11.5.2 With Mobile Solution for In-Store
Operations Management ..................................................154
11.5.3 Requirements and Solutions .............................................154
11.5.4 Business Benefi ts from Mobile Enablement ......................154
11.6 Conclusion ....................................................................................155
Additional Reading ..................................................................................156
12 Mobility Solutions for the Transportation Industry ..........................157
12.1 Introduction ..................................................................................157
12.2 Mobility in the Airline Industry ....................................................158
12.3 Why Mobility? ..............................................................................159
12.4 Mobility and Its Areas of Impact ...................................................160
12.5 Mobility in Airport Ramp Operations...........................................161
12.5.1 Th e Baggage-Handling Process ........................................161
12.5.2 Th e Problems ....................................................................162
12.6 Mobility in Customer Service (Gate Operations) ...........................164
12.7 Scenarios for Mobile Enablement ..................................................165
12.7.1 Scenario 1: Mobile Baggage Tracking System for
Transportation and Logistics ............................................165
Contents ◾ ix
12.7.2 Scenario 2: Passenger Assistance System ...........................166
12.7.3 Th e Solution .....................................................................166
12.8 Conclusion ....................................................................................166
Additional Reading ..................................................................................167
13 Mobility Solutions for the Manufacturing and
Supply-Chain Industry .......................................................................169
13.1 Introduction ..................................................................................169
13.2 Scope for Mobility Solutions in the Manufacturing and
Supply-Chain Industry ..................................................................170
13.2.1 Mobility Solutions for Manufacturing ..............................170
13.2.1.1 Floor Operations Management Mobility
Solutions ...........................................................171
13.2.1.2 Warehouse Management Mobility
Solutions ...........................................................172
13.2.1.3 Unifi ed Voice and Data Communication
Mobility Solutions ............................................173
13.2.1.4 Asset Management Mobility Solutions .............174
13.2.1.5 Workforce Management Mobility
Solutions ...........................................................174
13.2.2 Mobility Solutions for Supply Chain ................................175
13.2.2.1 Warehouse Management Mobility
Solutions ...........................................................176
13.2.2.2 Shipping and Tracking Mobility Solutions .......176
13.2.2.3 Asset Management Mobility Solutions .............178
13.2.2.4 Workforce Management Mobility Solutions .....178
13.3 Benefi ts of Mobility Adoption in the Manufacturing and
Supply-Chain Industry ..................................................................178
13.3.1 Improved Worker Productivity .........................................178
13.3.2 Better Inventory Management ..........................................179
13.3.3 Elimination of Counterfeit Products ................................179
13.3.4 High Return-on-Investment .............................................179
13.3.5 Eco-friendliness ................................................................179
13.4 Choice of Mobility Solutions for Manufacturing and
Supply-Chain Industry ..................................................................180
13.4.1 Off -the-Shelf Mobility Solutions versus
Custom-Built Solutions ....................................................180
13.5 Scenario: Mobility Solution for RFID-Based
Warehouse Management ...............................................................181
13.5.1 Sample Scenario before Introducing RFID Solution .........181
13.5.2 Scenario with RFID Mobile Solution ...............................181
13.5.3 Requirements and Solution ...............................................181
13.5.4 Business Benefi ts...............................................................183