A Companion of Feminisms for Digital Design and Spherology A Companion of Feminisms for Digital Design and Spherology Amanda Windle A Companion of Feminisms for Digital Design and Spherology Amanda Windle London College of Communication University of the Arts London London, UK ISBN 978-3-030-02286-0 ISBN 978-3-030-02287-7 (eBook) https://doi.org/10.1007/978-3-030-02287-7 Library of Congress Control Number: 2018957450 © The Editor(s) (if applicable) and The Author(s) 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. 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Cover illustration: © Melisa Hasan This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland A cknowledgements Alison Marlin encouraged me back in 2012 to write this book. Thanks to Alison along with Christine Battersby, Annika Joy, Lara Houston, Kris Cohen and Simon Willmoth for critically reading draft chapters; and for the book proposal, thanks Kat Jungnickel. Special thanks to Alex Taylor and Noortje Marres for helping review the book in addition to the anon- ymous reviewers. I gained thoughtful feedback from Tom Gieryn and Lisa Messeri dur- ing 4S, in San Diego (2013), where I first wrote about GIS-mapping. And to Steve Cross for loaning me copies of Slot-machinen’s texts. Thank you. Thanks to the graduate students at the University of the Arts London (UAL) who have participated in discussions about Spheres, particularly Carl Grinter. Thanks to Helga Steppan’s invitation to workshop a chapter with the visual communication third-year undergraduates at Linnaeus University, Sweden, especially exchange student Antara Madavane, from Srishti University. Thanks Ivor Williams for your encouragement about my story on Venn diagrams and for welcoming me to Università Iuav di Venezia (IUAV) where I began drafting that chapter. Thanks to Nina Wakeford for supporting me through other short-form writing—and whose advice car- ried into finishing this book. Thanks to Janet McDonnell for mentorship. Thanks also to Maurn Turner for psychotherapeutic listening. The research for this book has been funded by Microsoft Research Ltd., the Higher Education Innovation Fund (earlier in my role as the DigiLab Fellow), and the Higher Education Funding Council for v vi ACKNoWLEDGEMENTS England, for the roundtable event. Thank you to Lucas Joppa, Kristin Tolle, Kenji Takeda and Matthew Smith for all your generosity on the Threat Mapping design interface project at Microsoft Research Ltd. The departments of research and international at UAL have given me countless travel grants to get parts of this book peer-reviewed at 4S and EASST in Barcelona, Boston, Buenos Aires and San Diego. Thanks also to UAL’s ethics committee, legal team and library, and to the Research Management and Administration team because their work often goes un-thanked. Many thanks to the editors and co-editors at Palgrave Macmillan: I’m indebted to Holly Tyler, Joanna o’Neill and Sophie Li, but particularly to Josh Pitt for writing out thoughts about peer-review for Backchannels (4S). Thanks to Jenn Tomomitsu for copy-editing pre-manuscript sub- mission. Thanks Annika Joy and Andrew Hill for your friendship. Thanks Ranjita Dhital, Geoff Morrow, Ian Storey, Silvia Grimaldi and Nela Milic for encouragement. Thank you Jason Rainbird for your love, design companionship and for accompanying me whenever I need to go hike a volcano. c ontents 1 Finding a Spherology of Feminisms for Designing Media 1 2 Situated Design Reading: The Air Pockets in Spheres 19 3 An Atmosphere Ethics for Digital Transcription and Reading Spheres Communally 31 4 By Count and Diagram, Is the Indexicality of Spheres Diverse Enough? 53 5 A Baroque Performance of the Female in Body Copy and Page Layout 87 6 How to Design Spherically as a Matter of Recursion 115 7 Conclusions on Atmosphere Design 143 Bibliography 149 Index 161 vii A bbreviAtions BoAB Boundary objects and Beyond CCR Critique of Cynical Reason I Spheres I: Bubbles II Spheres II: Globes III Spheres III: Foams INS Inspiration MTP Making Things Public PW Phenomenal Women SN Sloterdijk Now Spheres The Spheres trilogy TFA Terror from the Air TTM Talking to Myself ix l f ist of igures Fig. 1.1 Exhibition of the Polyvagina de Fan Riots; a flexible skin that creates “una condición de interioridad”; a “condition of interiority” to host Fan Riots; an artistic event curated by Ivan Lopez Munuera for the SoS music festival. Design: C+ arqui- tectos: Nerea Calvillo with Marina Fernández. Assembly: Workshop with students of architecture of the University of Alicante led by Miguel Mesa del Castillo. Photographers: Miguel de Guzmán and Rocío Romero (Image Source http:// imagensubliminal.com/polivagina-de-fan-riots/?lang es. Last = Accessed 3 Aug 2017) 6 Fig. 4.1 A visualisation of the proportion of Bubbles (I) (Source Windle) 73 Fig. 4.2 The bubbles are proportional to the range of disciplines represented in Sloterdijk’s Globes (II) (Source Windle) 74 Fig. 4.3 The shape of each bubble is proportional to Globes (II)—the macrospherology. The shading of each bubble (i.e. the darker the shading, the more prevalent a discipline) is proportional to Bubbles (I)—the microspherology. The Voronoi were initially made using opensource, Voronoi 3D modelling software by inputting a Microsoft ExcelTM .csv file. These initial visuals were reconstructed using Adobe InDesignTM (Source Windle) 75 Fig. 4.4 The computer screen shows the adjustment of shading to the bubble forms (editing Fig. 4.3) by increasing the white in the colour percentages of the gradients window of Adobe PhotoshopTM CC. The gradients refer to the handwritten notes made on earlier versions of Figs. 4.2 and 4.3 (bottom right). These were then adjusted first by hand (bottom left) using xi xii LIST oF FIGURES TextEditTM (bottom right of computer screen) in conjunction with PhotoshopTM (Source Windle) 76 Fig. 4.5 To counter the Spheres index, the spiral of who counts pro- vides at a glance an alternative dance of the indexes to both Spheres and A Companion of Feminisms for Digital Design and Spherology. Along the shortest spiral of concentric circles are all the women in Spheres including those that I’d argue were important enough to include in the Spheres index, notably— Haraway and Margulis. The longest spiral shows are all the women that appear in my companion text. In the community spirit of an activist spiral dance, the two indexes pass by one another. I could have turned this sphere upside down to emphasise feminisms rather than Spheres, but the reader can rotate the page just the same. Like many ancient spiral petroglyphs, the spiral index can be approached from many perspectives (Source Windle) 80 Fig. 5.1 I’ve drawn into Spheres the full figure of Santa Teresa d’Ávila by Gian Lorenzo Bernini (I, 561). Two aspects of this work are missing. The theatre box of patrons situated above and to the side of Santa Teresa, and the elliptical dome that leads up to a lozenge-shaped window created from smaller panes of amber, yellow and white stained-glass from which a radial light emits as if from heaven above (Source Semiotext(e)-Sloterdijk-Windle) 96 Fig. 5.2 Digital and hand-rendered mock-ups of Sloterdijk’s contri- butions to the Making Things Public catalogue. The circular numbers show the range of crediting formats (Source Author’s own) 104 Fig. 6.1 A cartographic marker appears when a polygon shape file is completely drawn point-to-point (Source Windle) 116 Fig. 6.2 Wireframe shows threats drawn as a point, line and polygon onto a base layer map. It’s a fictional example to illustrate the range of drawing tools to be developed. Figures 6.2, 6.3, and 6.4 show only bingTM maps as base-layers (Source Microsoft Research Ltd.) 125 Fig. 6.3 Wireframe shows several shape files and the process of draw- ing a square shape, which identifies a Fir species in the region of Fire Island, New York. This isn’t part of a user-scenario, but simply illustrates some of the tools and palettes (Source Microsoft Research Ltd.) 126 Fig. 6.4 The wireframe shows the search function for finding an exist- ing threat in the Kabo Forest Concession (Source Microsoft Research Ltd.) 127