A Casebook of Strategic Corporate Social Responsibility: Towards Business Sustainability PDF
Preview A Casebook of Strategic Corporate Social Responsibility: Towards Business Sustainability
CSR, Sustainability, Ethics & Governance Series Editors: Samuel O. Idowu · René Schmidpeter Ananda Das Gupta Editor A Casebook of Strategic Corporate Social Responsibility Towards Business Sustainability CSR, Sustainability, Ethics & Governance SeriesEditors SamuelO.Idowu,LondonMetropolitanUniversity,CalcuttaHouse,London,UK RenéSchmidpeter,CologneBusinessSchool,Cologne,Germany Inrecentyearsthediscussionconcerningtherelationbetweenbusinessandsociety has made immense strides. This has in turn led to a broad academic and practicaldiscussiononinnovativemanagementconcepts,suchasCorporateSocial Responsibility,CorporateGovernanceandSustainabilityManagement.Thisseries offersacomprehensiveoverviewofthelatesttheoreticalandempiricalresearchand provides sound concepts for sustainable business strategies. In order to do so, it combinestheinsightsofleadingresearchersandthinkersinthefieldsofmanagement theory and the social sciences – and from all over the world, thus contributing to theinterdisciplinaryandinterculturaldiscussionontheroleofbusinessinsociety. Theunderlyingintentionofthisseriesistohelpsolvetheworld’smostchallenging problems by developing new management concepts that create value for business andsocietyalike.Inordertosupportthosemanagers,researchersandstudentswho arepursuingsustainablebusinessapproachesforourcommonfuture,theseriesoffers themaccesstocutting-edgemanagementapproaches. CSR,Sustainability,Ethics&GovernanceisacceptedbytheNorwegianRegister for Scientific Journals, Series and Publishers, maintained and operated by the NorwegianSocialScienceDataServices(NSD) Moreinformationaboutthisseriesathttps://link.springer.com/bookseries/11565 Ananda Das Gupta Editor A Casebook of Strategic Corporate Social Responsibility Towards Business Sustainability Editor AnandaDasGupta IndianInstituteofPlantationManagement Bengaluru,Karnataka,India ISSN2196-7075 ISSN2196-7083 (electronic) CSR,Sustainability,Ethics&Governance ISBN978-981-16-5718-4 ISBN978-981-16-5719-1 (eBook) https://doi.org/10.1007/978-981-16-5719-1 ©SpringerNatureSingaporePteLtd.2022 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpartof thematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation, broadcasting,reproductiononmicrofilmsorinanyotherphysicalway,andtransmissionorinformation storageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodology nowknownorhereafterdeveloped. Theuseofgeneraldescriptivenames,registerednames,trademarks,servicemarks,etc.inthispublication doesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevant protectivelawsandregulationsandthereforefreeforgeneraluse. Thepublisher,theauthorsandtheeditorsaresafetoassumethattheadviceandinformationinthisbook arebelievedtobetrueandaccurateatthedateofpublication.Neitherthepublishernortheauthorsor theeditorsgiveawarranty,expressedorimplied,withrespecttothematerialcontainedhereinorforany errorsoromissionsthatmayhavebeenmade.Thepublisherremainsneutralwithregardtojurisdictional claimsinpublishedmapsandinstitutionalaffiliations. ThisSpringerimprintispublishedbytheregisteredcompanySpringerNatureSingaporePteLtd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore Foreword This is going to be a very useful volume. Typically, one thinks of a case book, as a series of vignettes or stories that illustrate important points about how to or how not to manage and lead organizations. The cases in this book are different. Theyarewhatwemightcall“clinical”cases.Theycombineresearch-basedinsights withthepracticalityofaddressingtheseinsightsinreal-worldcircumstances.Such clinical cases and the methods for constructing them have almost been abandoned bymanagementtheoristsinsearchofevermorequantitativemethods.Yet,clinical cases have historically yielded some of the most important insights about leading organizations. Thebreadthofthesituationsofthecasesinthisbookisimpressive.Fromtrying toreduceinstancesoffarmersuicidetosustainability,theauthorsofthecasesbring many theoretical ideas to bear on these difficult issues. The book will repay many readings, and it will enable much more work that is in line with its main methods and messages. All the authors are to be congratulated for contributing to this fine volume. R.EdwardFreeman UniversityandOlssonProfessor TheDardenSchool UniversityofVirginia Charlottesville,USA v Contents HumanValuesinCorporateSocialResponsibility:ACaseStudy ofIndia ........................................................... 1 ArunaDasGupta CorporateSocialResponsibilityandSustainabilityDevelopment Mapping:PracticalApplicationBeerandNigelRoomeModel ......... 11 SantoshBasavarajandSreelakshmi.P AddressingSocialRisks:TheCorporateSocialResponsibilityWay .... 39 ShulagnaSarkar,J.Kiranmai,andR.K.Mishra CanCSRHelpAddressFarmerSuicides?AnIndianCaseStudy ...... 55 SubhasisRay ADelicateBalanceforRubyCup:ProfitabilityandSustainability AttheBaseofthePyramid ......................................... 67 AneelKarnani TATASteelIndia:CorporateSocialResponsibilityCaseStudy Project ........................................................... 85 KamalSinghandTamannaGirdhar JetAirwaysInsolvency:WasItaBlackSwanEventoraFailure inStrategicCorporateSocialChoices? .............................. 105 A.J.OswaldandS.J.Mascarenhas HumanResourceStrategiesandResponsibleManagement:Case StudyofTeaPlantationWorkersinAssam ........................... 117 AnandaDasGupta SwadeshiMillsLimited:KickstartingSustainability .................. 143 S.Venkataraman vii viii Contents Corporate Influence and the Role of Corporate Social ResponsibilityinCombatingTraffickinginPersons—TheIndia Story ............................................................. 155 NayanMitra,KhushbooMehta,andYumnaKhan Organ Donation as CSR Activity: A Case on an Innovative Co-InitiativebyMindtree&MOHANFoundation .................... 171 JoyMukhopadhyayandArkaGhosh Editor and Contributors AbouttheEditor Dr. Ananda Das Gupta has been engaged in teaching and research for about thirty years at different universities and institutes across India and is currently the HeadoftheHumanResourceDevelopmentareaandChairpersonofthePostGrad- uate Programme at the Indian Institute of Plantation Management, Bengaluru—an autonomousinstituteundertheMinistryofCommerce,GovernmentofIndia.Healso serves as an Adjunct Professor at the Indian Institute of Management, Kozhikode andtheIndianInstituteofManagement,Rohtak. AnandDasGuptadidhisdoctorateasaUGCresearchFellow.Hehaspublished many papers in various refereed journals and has four books to his credit in the areasoforganizationaldevelopment,strategichumanresourcesmanagement,corpo- ratesocialresponsibilityandbusinessethics.HeiscurrentlytheEditor-in-Chiefof the International Journal of Business Ethics in Developing Economies, and serves ontheEditorialBoardsofleadinginternationaljournals.HeisalsooneoftheEditors ofEncyclopaediaonCorporateSocialResponsibility,publishedinfivevolumesby Springer. Moreover, he has published a monograph titled “Business Ethics: Texts andCasesfromtheIndianPerspective”withSpringerin2014. Contributors SantoshBasavaraj School of Business and Management, CHRIST (Deemed To BeUniversity),Bangalore,India ArunaDasGupta IndependentResearcherOnCSR,Bengaluru,India ArkaGhosh XLRI–XavierSchoolofManagement,Jamshedpur,Jharkhand,India TamannaGirdhar UNGlobalCompactNetworkIndia,NewDelhi,India ix x EditorandContributors AnandaDasGupta FlatNo.244,KengeriSatelliteTown,Bangalore,India AneelKarnani RossSchoolofBusiness,UniversityofMichigan,AnnArbor,USA YumnaKhan SustainableAdvancements(OPC)PrivateLimited,Kolkata,India J.Kiranmai InstituteofPublicEnterprise,Hyderabad,India S.J.Mascarenhas JRD Tata Chair Professor of Business Ethics, XLRI, Jamshedpur,Jharkhand,India KhushbooMehta Sustainable Advancements (OPC) Private Limited, Kolkata, India R.K.Mishra InstituteofPublicEnterprise,Hyderabad,India NayanMitra SustainableAdvancements(OPC)PrivateLimited,Kolkata,India JoyMukhopadhyay ThinkCorp Consultancy Services, Kengeri Satellite Town, Bengaluru,Karnataka,India A.J.Oswald JRD Tata Chair Professor of Business Ethics, XLRI, Jamshedpur, Jharkhand,India Sreelakshmi.P School of Business and Management, CHRIST (Deemed To Be University),Bangalore,India SubhasisRay XavierInstituteofManagementBhubaneswar,Bhubaneswar,India ShulagnaSarkar NLCIndiaLtd,Chennai,India KamalSingh UNGlobalCompactNetworkIndia,NewDelhi,India S.Venkataraman IndianInstituteofManagement,Kozhikode,Kerala,India
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