A Beginners Guide To Affiliate Marketing Using ClickBank This eBook is written by Mike German. For more information please visit Mike's website: www.mikegermanmembership.com VERSION 4 – SEPT 2014 This eBook may be given away for free, rebranded, but may NOT be changed, copied or altered in any way. Copyright © 2014 Mike German 2 CONTENTS Chapter Page 1 Introduction 4 2 Old School Affiliate Marketing 5 3 Affiliate Marketing 3.0 8 4 Finding a Profitable Niche 10 5 Keyword Research 12 6 Squeeze Pages 14 7 The Money's In The List 16 8 How To Build Your List 18 9 Getting a Squeeze Page 21 10 Squeeze Page Headlines 24 11 The Conversion Page (Thankyou Page) 26 12 Split Testing your Squeeze Page 27 13 Follow-up Emails 28 14 Traffic 31 15 You've Cracked The Code 36 3 Chapter 1 Introduction Hi my name is Mike German and I am going to share with you how I cracked the ClickBank Code and started earning huge commissions by developing a completely new system. ClickBank is the biggest marketplace online selling digital products...fact! Thousands of affiliate marketers use Clickbank to either sell their product or more commonly promote somebody else's product. This is great news for a newcomer to making money online as you do not need your own product to sell to be able to earn money from the Internet. The problem is because thousands are doing the same it is becoming increasing more difficult to succeed with ClickBank affiliate marketing. But don't worry as over the next chapters I will be giving you the combination to crack the ClickBank Code and start earning huge commissions from promoting Clickbank products. 4 Chapter 2 Old School Affiliate Marketing About 5 years ago old school affiliate marketing was huge. Every marketer, new or experienced, was promoting other people's products and earning big money for their efforts. That was 5 years ago and unfortunately the same doesn't work today. In fact old school Affiliate Marketing is pretty much dead. So what is the "old school" method? As a lot of Internet Marketers are very busy entrepreneurs, jumping from one great idea to the next, they suffer from the one thing we all need more of...time! There just aren't enough hours in the day...or night to get everything done. So as a consequence they are looking for the "quick & easy" approach to earn money fast. 5 And this is what they do... (cid:63)Sign up for a free account with ClickBank and click on the marketplace tab. (cid:63)Type in a niche they want to sell. (The clever ones would then sort the list in order of Gravity first so they had the most popular product to promote.) (cid:63)Click on the green promote button and are given a unique "hoplink". (cid:63)Visit the companies website and click on the Affiliates link. Here they will find a selection of promotion tools to help them promote the product. There is anything from pre-written emails to articles to graphic website banners, all of which the marketer could use as they wish. (cid:63)Use these promotion tools to promote the affiliate product But how do they do that? The pre-written articles could simply be used on article directories and the unique "hoplink" added in the resource box at the end. This doesn't always work however, as some article directories will not submit "duplicate" content and because other marketers would have already used these pre-written articles it's fairly likely that they have already been published on the article directories. This then means that the article has to be re-written to appear as original. These articles can also be added to your blog as a post and again add the unique "hoplink" at the bottom which links to the affiliate products' Pitch Page. The graphic banners can also be displayed on their blog to visually promote the affiliate product. Another method commonly used is sending the pre-written emails to your customers with the all important hoplink in strategic places. 6 These methods all sound time consuming at first, but when this is all they do every single day, it becomes second nature. But as I said at the start of this chapter these "old school methods are dead" Why are these strategies not cutting it anymore? When the same technique is used for long enough it inevitably loses it's effectiveness as people become wise to it. Visitors to your website no longer want to be taken directly to another person's website without so much of a hello and goodbye. The bottom line is visitors are people, not just cyber-space surfers without a name. And people want to be treated as people. Would you in the off-line world treat someone that way? If someone came to you for help or to buy something, would you point them to a shop down the road without saying a single word? No you wouldn't, so why do it online. Every single person that visits your website is a real human being and wants to be treated that way. We, as humans, like to talk to each other. Get to know who people are so we can build a level of trust in that person. If you are passed directly to someone else, how do you know if that person is trustworthy. You may be thinking "What's in it for them?" And ultimately everybody became more sceptical and affiliate marketing as you knew it...died. 7 Chapter 3 Affiliate Marketing 3.0 So you have discovered what NOT to do when promoting Clickbank affiliate products, so in this chapter I will show you what you MUST be doing to make huge commissions from affiliate marketing in 2014. As with most things in life its usually the simple ideas that are the most effective. And that's very true for new school Affiliate Marketing. It's just a different mindset that will be applied; a twist in the way you must be thinking. Remember I spoke about treating people as people, in the last chapter? Well that is exactly what the new school approach is all about. You will build relationships with your visitors and offer as much help and advice as if you personally know them. 8 Let me now break down exactly what you need to do to succeed in the new Affiliate Marketing 3.0 method, step-by-step... You are going to: (cid:63)Identify a profitable niche (cid:63)Carry out keyword research to find the "secret formula" (cid:63)Find an affiliate product to promote (cid:63)Create a "personal" marketing funnel (cid:63)Create a Squeeze Page (cid:63)Create a Thank You page (cid:63)Create a bribe to give away (free report) (cid:63)Create follow-up emails to send to your subscribers (cid:63)Send targeted traffic to your website If you carry out this "blueprint" you will succeed in affiliate marketing. What most people fail to get right is not answering specific questions or problems that "real" people are having every day in their lives. They build a "general" campaign e.g. "lose weight fast" which for one is too big a market to compete in and two its too general and doesn't match what questions people are asking. So with this in mind let's get started and first find a profitable niche. 9 Chapter 4 Finding a Profitable Niche The very first thing you MUST do before you will make money with affiliate marketing is to choose a subject or niche market to build our campaign around that people will be willing to PAY money for. But this is one of the main reasons why people fail. They may follow their passion, but they never stop to think if people would be willing to pay for what they want to do, so always stay focused on what problems people have, and if they would be willing to pay you to solve those problems. You need to start by getting some ideas of niche markets. Here are a few examples of websites you can visit to get "inspiration" for great profitable niches... 10