7L: The Seven Levels of Communication: Go from Relationships to Referrals PDF
Preview 7L: The Seven Levels of Communication: Go from Relationships to Referrals
Praise for The Seven Levels of Communication “The ability to build relationships is the backbone of a successful business. The phone call, the handshake, the lunch meeting— that’s where business is done, and Michael Maher knows how to do it. If you want to win in business, you’ve got to learn how to win with people, and this book will show you how to do just that.” Dave Ramsey, Host of The Dave Ramsey Show and NY Times Bestselling Author of The Total Money Makeover “(7L) is the clearest, most concise book I’ve read on what it takes to be a great salesperson. It is obvious why Michael J. Maher is one of the greatest sales people in the world. (7L) will become a classic and I plan to use it in our training.” Larry Kendall, Author of Ninja Selling “Master the generosity game and you can build a powerful, referral-based business. The good news is that anyone can do it! Put the wisdom of this book into practice and you can succeed at a higher level.” Gary Keller, Co-Founder and Chairman of the Board, Keller Williams Realty International and New York Times Bestselling Author of The Millionaire Real Estate Agent, The Millionaire Real Estate Investor and SHIFT: How Top Real Estate Agents Tackle Tough Times “Every real estate agent needs to read this book and give it to all their referral partners! In (7L), Michael Maher shows you how to build a recession-proof network that will continue to send you business no matter what the market conditions.” Dr. Ivan Misner, New York Times Bestselling Author of Masters of Sales and Founder of BNI and Referral Institute “(7L) is the most reliable and sensible business building system I have ever seen . . . If you follow this amazingly simple recipe, I guarantee success will follow you.” Todd Duncan, New York Times Bestselling Author of Time Traps and High Trust Selling “It’s easy to focus on what we say rather than how we say it. Maher’s book will teach you how to communicate in a way that literally turns your relationships into referrals—most of the time without you even having to ask.” Tom Hopkins, Sales Trainer and Bestselling Author of How to Master the Art of Selling and How to Master the Art of Listing and Selling Real 2 Estate “Ready to stop wasting money on advertising? Learn from the man who built a world-class business by investing in relationships. It’s warm. . . it’s effective. Michael Maher has shown that building a referral generating community is not only a nicer way of doing business, but a superior business model that can work for you.” Howard Brinton, Founder and Former CEO of Star Power Systems, Hall of Fame Speaker (RE/MAX, CRS) “Think your market is down? Maybe it’s you! Michael Maher—one of the best innovators and professionals of the 21st Century—will show you how to recognize and adjust to today’s market and build a business that can weather any recession! Read (7L) now.” Allan Domb, Star Power Star and commonly known as North America’s Top-Producing Real Estate Agent “Michael Maher explains that there are certain levels of communication that offer a very high return on your investment. With that in mind, I can’t think of a better investment than this book.” Floyd Wickman, Founder of Sweathogs, Bestselling Author of six books, NSA Hall of Fame Sales Trainer, one of REALTOR® Magazine’s 25 Most Influential People in Real Estate “The Preeminent Productivity GPS for All Real Estate Sales Professionals! Implement the (7L) Plan immediately!” Stefan Swanepoel, 19-time Author, International Keynote Speaker & Author of Swanepoel Trends Report (2006–2010) “Michael Maher’s (7L) The Seven Levels of Communication is a must read for the serious real estate pro. He knows what it takes to deliver five-star customer service from the heart with commitment and generosity.” Danielle Kennedy, Real Estate Sales Trainer and Bestselling Author of How to List and Sell Real Estate: Dominate Every Turn of the Market (30th Anniversary Edition) “(7L) The Seven Levels of Communication is a terrific book. A proven, no-fail formula for success in real estate sales (though, these principles would work in any type of sales) from one of the most successful real estate professionals in modern times. Rarely have I read a book that teaches so powerfully while keeping the reader so involved. This book—written in the form of a fictional story—is a gem that will help anyone who follows its instruction touch a lot more lives and make a lot more money in the process. If you run a sales organization, consider promoting this book to everyone on your team. If you are beginning in sales or even a long- time veteran of the sales profession, invest in this book for yourself. You’ll be glad 3 you did.” Bob Burg, Bestselling Author of Endless Referrals and Coauthor of The Go-Giver and Go-Givers Sell More “A true relationship is a treasured gift. Michael Maher shows us the path to building a relationship and the value each and every one has not just to our businesses but to us as people.” Alex Charfen, CEO of STAR POWER Systems, Distressed Property Institute, LLC, and Relativity Press “There are few people that I consider a master at the referral business and Michael Maher is at the head of his class. This compelling story weaves a tale of how to create a network of people that is so powerful yet so simple to implement. By simply following and implementing the concepts in (7L) The Seven Levels of Communication, your foundation for a successful career in sales will be automatic. So set aside the time for some serious, yet fun reading!” Bob Corcoran, Founder of Corcoran Consulting & Coaching, Author of Make a Commitment: Soar to Success in Real Estate “In (7L), Maher does a great job in showing how to leverage technology but not be consumed by it. He states in Chapter 8 that our online interaction is a “promise”— the promise of a future interaction whether via phone or in person. I believe many sales and relationships fail because at times we can rely too heavily on social media and emails. Maher provides tools, ideas and more importantly the concepts of how to do business the right way.” James Nellis, #11 in RE/MAX USA (2009), Certified CRS Instructor and Star Power Star “There are very few books where the reader learns, is inspired and, at the same time, enjoys the reading experience. That is precisely what Michael Maher has accomplished with his (7L) The Seven Levels of Communication: Go from Relationships to Referrals. This easy read takes you on a journey of proven strategies to increase your business success and you’ll find it rewarding to know that nice guys/gals can finish first!” Rick DeLuca, Rick DeLuca Seminars, internationally-renowned Real Estate Trainer “Michael has mastered the art of relationships, and in (7L) he truly inspires us all to take our businesses to the next level.” Brad Korn, Owner of Cyberstars, Star Power Star, and Top-Producing Real Estate Agent “I couldn’t put this book down until I finished it! Michael J. Maher has nailed it! (7L) The Seven Levels of Communication: Go from Relationships to Referrals is a text book on growing your business without the methods many typically think are 4 required to do so. Michael takes the concepts learned from the masters of sales and relationship marketing and boils it down to an easy to duplicate strategy to take you from “zero to hero” in a great read that won’t take you weeks or months to understand and implement. If you are in the business of serving people in the field of sales, this is a must read. Regardless of your field, it’s the people you already know who can lead you from where you are to where you want to be and Michael is living proof that this works. It will work for you too. Act now, not later! Do it now! Your family, your clients, your wallet and you will appreciate it.” Jim Sahnger, Chief Faculty Member Loan Toolbox and Top-Producing Lender “Michael J. Maher goes straight to the heart of success for anyone in business: it’s all about relationships. Rather than theorize on this, though, Michael uses (7L) to craft a tangible, actionable strategy for doing exactly what every smart businessperson needs to do to build a lasting, meaningful, extraordinary business. When you’ve heard someone say, ‘It’s really pretty simple to be successful’ you’ve likely shrugged it off. Now, with (7L), let me tell you with certainty, success is simple AND here’s the book to help you do it. All of my coaching clients will have this as a required read, and I’m recommending it to colleagues and family members as well. Congratulations, Michael—your dad is proud of you.” Amy Stoehr, Founder and CEO of Real Estate Masters Guild and Founder and CEO of Changing Lanes Consulting 5 THE SEVEN LEVELS OF COMMUNICATION 6 THE SEVEN LEVELS OF COMMUNICATION GO FROM RELATIONSHIPS TO REFERRALS MICHAEL J. MAHER BENBELLA BOOKS, INC. Dallas, Texas 7 Copyright © 2014 by Michael J. Maher All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. BenBella Books, Inc. 10300 N. Central Expressway Suite #530 Dallas, TX 75231 www.benbellabooks.com Send feedback to
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