659592 ND Mendoza AMA Consortium_Inside Pages_Fellows.indd

52 Pages·2016·3.2 MB·English

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Chethana Achar
University of Washington
I am a third year consumer behavior student.
My research interests broadly lie in examining
the difficult tradeoffs consumers make between
‘rational’ health decisions and what it implies to their
self-concept. In one project, I study how vaccination
appeals that reference stigmatized risk factors
backfire, even when presented with long-term, low-
risk health solutions. Another stream on work focuses on how consumers’
motivation to protect their freedom of choice leads to reduced healthy
behavior as a response to health messages. Both these topics present
interesting contexts of study where consumers compromise their health,
not as a result of lowered self-regulation, rather, to protect their concept
of self. I have an MBA in Marketing and have worked as a Brand Manager
with a consumer goods firm. I enjoy gardening, hiking and reading.
Arvind Agrawal
University of Nebraska-Lincoln
Arvind Agrawal is a third year Doctoral Candidate
at the University of Nebraska-Lincoln (UNL). His
research interests are in the consumer payments
area with a focus on the influence of payment types
on consumer purchase behavior. Prior to joining
the doctoral program, Arvind worked for 28 years
in the IT and finance industries both in India and
in Singapore. Thereafter, he taught MBA classes for four years in India.
Arvind developed and delivered a course to the undergraduate students
at UNL titled “Marketing Metrics” and has received a teaching award.
He published a book with Cambridge Scholars, UK, titled “How India
Found its Feet: The story of Indian Business Leadership and value
creation – 1991-2010.” He has published in the Journal of Business
Research (2016) - Dimensions and Contingent Effects of Variable
Compensation System Changes and at international conferences in
Teheran (2012) - Educating the Girl Child, Filling the Inequality Gap, and
in India (2001) - How to Structure a Customer Focused IT Organization to
support CRM. He presented two papers at the Winter AMA Conference
2016 - Conceptualizing the Prosocial Orientation of a Firm, and Weight
Loss Advertising: Moving from Claim Credibility Control to Performance
Focus in Public Policy.
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Md. Al-Emran
University of Wisconsin-Milwaukee
Md. Al-Emran is a Doctoral Candidate (in Marketing)
and an Instructor at the Lubar School of Business,
University of Wisconsin-Milwaukee. He is intended
to meet the completion requirements for his PhD
degree in the Spring 2017. Emran’s research
interests broadly relate in the area of Consumer
Behavior and Marketing Strategy. His recent paper
has been accepted to publish in the recognized journal and two other
working papers on customer satisfaction are also in the submission
stage. Mr. Emran holds MBA in Marketing & BA(Hons) in Economics
from A.M. University, India. He also holds another MBA (Marketing)
from the University of New Orleans, Louisiana. He has work experience
of 12 years, comprising of 2 years in the industry, and 10 years in the
academia where he taught the business courses in the university both
for undergraduate and graduate business classes. Mr. Emran published
jointly in the Int’l conference in Malaysia. His conference participation
also includes SMS at Ole Miss, Oxford, Mississippi; SMA in Atlanta,
Georgia. He is the Ad-hoc reviewer of Academy of Marketing Science
Conference’16. Mr. Emran was nominated twice for the Distinguished
Graduate Student Fellowship award by the Scholarship Committee of
Lubar School of Business, University of Wisconsin-Milwaukee in 2012 &
2013 respectively.
B.J. Allen
University of Texas at San Antonio
B.J. Allen is a doctoral candidate at the University
of Texas at San Antonio. His research focuses on
new product strategy, innovation, and marketing
strategy in networked markets. B.J.’s dissertation
highlights how firms can leverage those outside
the organization during new product development,
and how firms can better holistically measure new
product performance. His research has been published in the Journal of
Retailing and is under second-round review in the Journal of Marketing.
He won the PDMA Dissertation Proposal Competition in 2016. He won
best in-track paper awards at the 2015 Winter and 2015 Summer
AMA Educator’s Conferences and the best reviewer award at 2015
PDMA Research Forum. Prior to joining the doctoral program at UTSA,
B.J. received a bachelor’s degree from Brigham Young University and
worked in marketing analytics at Blue Cross Blue Shield, Sears Holdings,
and Overstock.com. He also served a two-year church mission in
Detroit, Michigan.
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Quentin Andre
INSEAD
Quentin graduated from HEC Paris with a master’s
degree in Economics, and is now a third Year PhD
Candidate at INSEAD, France. Passionate about
consumer financial decision making, he uses
insights from psychology, sociology, and economics
to investigate consumers’ complex relationships
with their money, from the moment it is earned to
the moment it is spent.
Lisa Beeler
University of Tennessee
Lisa Beeler is a 3rd year doctoral candidate. Her
research leverages mixed method approaches that
most appropriately investigate strategic marketing
in three substantive areas, personal selling/sales
management, cross-functional integration and
business-to-business relationships. Currently,
her dissertation research focuses on converting
friendships into business relationships and how brand attachment can be
detrimental when selling to friends. She is exploring this phenomenon by
using grounded-theory, multi-level matched dyadic data (salesperson and
customer), and experiments. Lisa has four years of experience working as
a National Marketing and Sales Director for a multi-million dollar business-
to-business services firm and three years experience as a marketing
coordinator for a business-to-business goods firm. Her teaching
experience includes five semesters as an instructor in consumer behavior
and strategic integration of marketing and supply chain management and
she has guest lectured for numerous graduate level courses.
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Christopher Berry
University of Arkansas
Chris Berry is a doctoral candidate in the
Department of Marketing at the Sam M. Walton
College of Business. Given his research interest
in consumer health and welfare issues, his current
research primarily examines consumers’ response
to food labeling and health disclosures in both retail
and advertising contexts. Chris has published in
the Journal of Retailing and the Journal of Public Policy & Marketing and
has presented his work at the Marketing Educators’ Conference, the
Marketing and Public Policy Conference, the Association for Consumer
Research Conference, the Society for Marketing Advances Conference,
the Southeast Marketing Symposium, and the Robert Mittelstaedt
Doctoral Symposium. In 2015, Chris was awarded the Brenda Derby
Memorial Award and was runner-up for the William O. Bearden Doctoral
Student Research Award.
James Blair
University of Rhode Island
A third-year marketing PhD student at the
University of Rhode Island, James is a consumer
behavior researcher with interests in price framing,
psychological ownership, global marketing,
and the sport industry. Currently, he has two
projects examining psychological ownership for
public spaces and optional surcharges being an
effective pricing strategy for firms. He has presented research at several
conferences including The Association of Marketing Theory and Practice
Conference, University of Rhode Island Graduate Conference, and CIBER
Faculty Development in International Business: Globalization Workshops.
James has taught courses at Boston College, Boston University, and the
University Rhode Island including introduction to business, marketing
principles, marketing research, and global marketing. His courses focus
on mixing theory with practice by incorporating experiential learning
through live-client projects which has gotten the attention of local media
outlets. He is actively involved in several organizations on-campus
including being a Senator for the Graduate Student Association,
Treasurer for Graduate Assistants United, and Graduate Student
Representative for the Athletics Advisory Board. Additionally he has
served as a Moderator for the University of Rhode Island College of
Business Administration Alumni Day, Scribe for the Marketing Science
Institute Trustees Meeting, and Session Chair for the Academy of
Marketing Science Conference.
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Kristina Brecko
Stanford University
I am a fourth year doctoral student in Marketing
at the Stanford Graduate School of Business. My
research interests include product pricing and
advertising strategy. In one current project, I work
to understand the limits of price discrimination in
durable good markets with evolving product quality
and costly legacy versions. In another stream of
research, together with Wesley Hartmann and partnering water agencies,
I am working to understand how advertising and durable water-efficient
technology can be used to shift perceptions of water scarcity and change
short and long-term water usage behaviors. Prior to entering the PhD
program, I studied Economics and French Cultural Studies at Cornell
University, and worked in data analytics consulting at Opera Solutions in
New York City. In my free time, I enjoy taking ballet classes and spending
time outdoors.
Mirja Bues
University of Muenster
Mirja Bues studied Business Administration at the
ESCP Europe Business School in France, UK and
Germany. She graduated with a Master degree in
September 2014 having focused on marketing
and finance. During her studies she worked as an
intern in the consultancy and retail industry. Since
September 2014, Mirja is a Ph.D. student at the
Marketing Center of the University of Muenster under the supervision of
Dr. Manfred Krafft. Her work focuses on consumer privacy in data-driven
environments, with a particular interest in paradoxical behaviors and in
public policy related implications.
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Federico (Rico) Bumbaca
University of California, Irvine
Rico Bumbaca is a fourth year Ph.D. student at
The Paul Merage School of Business, University
of California, Irvine. His research interest is in
consumer choice in the context of a big data
environment. Rico focuses on the development of
scalable estimation methodologies and high-fidelity
choice models that permit deeper and more precise
behavioral insights, and greater predictive accuracy. In particular, Rico
develops distributed Markov chain Monte Carlo methods for estimating
semi- and non-parametric Bayesian hierarchical choice models to address
substantive marketing research questions.
Rico is currently working with three big datasets. The first
models the nuances among recency, frequency, and monetary value
(RFM) to more deeply understand a donor’s probability of response to a
solicitation from a charitable organization. The second model quantifies
the impact of a loyalty program on visit frequency, spending, and store
profit while allowing for complex interactions among prior usage, tenure,
and promotions. The third models a consumer’s intertemporal choices to
understand how the redemption of points in a credit card reward program
influences future consumption. Rico completed his M.S. in operations
research at Virginia Tech, an MBA at MIT (Sloan), and M.S. and B.S. in
electrical engineering at the University of Toronto.
Kevin Chase
University of Kentucky
Kevin Chase is a Ph.D. candidate in the Gatton
College of Business and Economics at the
University of Kentucky. Prior to entering the
doctoral program at Kentucky, Kevin worked for
seven years as a sales rep and product marketing
manager in the financial services industry. Based
on this experience, Kevin’s primary research
interests are in the areas of sales, sales management, and organizational
buying behavior. For example, he is presently examining how different
configurations of buyers and sellers during a sales encounter affect
customer perceptions. His dissertation examines longitudinal decision
making within buying teams of a large public organization. He has
presented his research at the biannual Salesforce Productivity
Conference and Winter AMA. Kevin currently holds a BA in Finance from
Linfield College, and MBA with a concentration in marketing from the
University of Portland.
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Aray Chen
University of Georgia
Aray Chen is a third-year PhD candidate at the Terry
College of Business, University of Georgia. Aray’s
research focuses on cognitive advantages of limited
short-term memory capacity, evolutionary cognition,
signal structure of consumption and conceptual
metaphor in decision making. Aray is also teaching
undergraduate courses in marketing at University
of Georgia. Prior to joining the PhD program, Aray worked as marketing
communications specialist at Caterpillar and public relations account
manager for Volvo Cars, Siemens etc. Aray received her master’s degree
in Psychology from Institute of Psychology, Chinese Academy of Sciences
and had a bachelor’s degree in English Literature.
Chaoqun Chen
Northwestern University
Chaoqun Chen is a doctoral student in Marketing
at Northwestern University, Kellogg School of
Management. Her research interests include
retailing, channel management, and new product
development.
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Jialie Chen
Cornell University
Jialie Chen is a third-year PhD student in Marketing
at Cornell University. His interests include
learning and information searching, dynamic
pricing. His current research projects focus on
consumers’ process of information search before
final conversions. Results from these projects,
constructed under various empirical settings,
also reveal the attribution problem in sponsored advertising and omni-
channel retailing. To address his research questions, he applies structural
modelling approach, mainly single agent dynamic models and dynamic
games, to large-scale secondary data. His teaching interest includes
marketing management and digital marketing, which he has taught at
undergraduate level. Prior to joining the doctoral program, he received a
master degree in applied statistics and a Bachelor degree in economics.
Hyewon Cho
University of Illinois, Urbana-Champaign
Hyewon Cho is a fourth-year doctoral student in
Marketing at UIUC, where she studies consumer
behavior with the aim of understanding and
improving consumer welfare. She focuses primarily
on how cross-cultural factors shape prosocial
emotions and behaviors. Her other research projects
are also centered around consumer wellbeing:
how to improve consumer self-regulation and how to increase consumer
satisfaction with a product through a new technology (i.e., 3D printing).
Prior to joining the PhD program, she received her B.A. at Sogang
University and M.A. at New York University, both in psychology.
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Alex Cohen
Drexel University
Prior to beginning his doctoral program, Alex worked
for fifteen years in the hospitality business holding
positions as director of sales, general manager,
and senior vice president at companies including
Mirage Incorporated, Wyndham Hotels, Ocean
Properties, and Madison Parke. The deterioration of
his vision made it difficult to maintain his operational
roles, and he decided to pursue his second career as an academician
by first attaining a Master’s in hospitality management from Drexel
University. The experience of losing his vision has driven his research
focus with the goal of creating a more inclusive marketplace for the
underserved disabled market segment. His dissertation work examines
how accessibility-related service failures lead to avoidance behaviors
from not only directly affected disabled consumers, but also non-disabled
people in their social networks. Even with this ambitious research
agenda, he commits a great deal of his time and takes pride in his role
as a teacher where his learner-centered approach, along with a dynamic
and enthusiastic style, regularly earn him high praise from students and
colleagues. Alex lives in downtown Philadelphia with his wife and two
young sons, and enjoys running marathons, playing guitar, and helping in
fundraising efforts for the Foundation Fighting Blindness.
Joshua Coleman
University of Memphis
Joshua Coleman is a PhD Candidate at the
University of Memphis, where he will soon be
entering his final year. He received his BS in
marketing and MBA from Western Kentucky
University. Josh’s research interests include cause-
related marketing, corporate social responsibility,
and social enterprises, and his dissertation involves
the application of physiological measurement to self-conscious emotions
and regulatory focus theory in the pursuit of effective cause-marketing
communication. Josh lives in Nashville, TN with his wife, Jill, and their two-
month old baby girl.
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Alexander Davidson
Concordia University
I am a PhD candidate in marketing at the John
Molson School of Business in Concordia University,
Montreal, Canada. I am currently researching
the influence of consumers’ materialistic values
on participation in non-ownership forms of
consumption. Specifically, I am interested in
determining if consumers with strong materialistic
values reveal a decline in positive emotions after (as compared to before)
an experience. Although research has shown that high materialism
individuals anticipate product purchases with positive emotions but
then reveal hedonic decline following consumption, I am investigating
whether the same pattern occurs in the context of experiences. I am
precisely focusing on experiential purchases as well as participation
towards different forms of collaborative consumption such as Airbnb,
Zipcar and neighborhood sharing programs. Aside from my research, I
have taught an introductory marketing course at the graduate level and a
business statistics course at the undergraduate level. I will be applying for
assistant professor positions at various universities this summer.
Ping Dong
University of Toronto
Ping Dong is a fourth year Ph.D. Candidate in
Marketing at the Rotman School of Management,
University of Toronto. Her research focuses on
understanding the social influences on consumer
behavior. She is particularly interested in uncovering
factors and mechanisms that affect consumers’
decision to conform to others’ preferences (as
opposed to seeking uniqueness). Her research has been published in
leading marketing and psychology journals including the Journal of
Consumer Research, Journal of Personality and Social Psychology,
Psychological Science, and Journal of Experimental Psychology:
General, and has been featured in popular media outlets such as the
Wall Street Journal, Harvard Business Review and Globe and Mail. In
her dissertation research, she studies the effects of moral violations on
consumers’ subsequent conformity tendency in consumption using both
lab experiments and archival data analysis. Her dissertation proposal was
recently selected as a co-winner of the 2015 ACR-Sheth Foundation
Dissertation Proposal Award.
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