(55+) consumers' apparel shopping and life satisfaction

149 Pages·2016·2.74 MB·English

Retrospective Theses and Dissertations
2002
Older female (55+) consumers' apparel shopping
and life satisfaction: an application of activity
theory
Hyun-Mee Joung
Iowa State University
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Recommended Citation
Joung, Hyun-Mee, "Older female (55+) consumers' apparel shopping and life satisfaction: an application of activity theory " (2002).
Retrospective Theses and Dissertations. 384.
http://lib.dr.iastate.edu/rtd/384
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Older female (55+) consumers' apparel shopping and life satisfaction:
An application of activity theory
by
Hyun-Mee Joung
A dissertation submitted to the graduate faculty
In partial fulfillment of the requirement for the degree of
DOCTOR OF PHILOSOPHY
Major: Textiles and Clothing
Program of Study Committee:
Nancy J. Miller, Major professor
Mary Lynn Damhorst,
Carolyn Kundel
Russell Laczniak
Peter Martin
Mack Shelley
Iowa State Univesity
Ames, Iowa
2002
Copyright © Hyun-Mee Joung, 2002. All rights reserved.
UMI Number: 3051475
UMI
UMI Microform 3051475
Copyright 2002 by ProQuest Information and Learning Company.
All rights reserved. This microform edition is protected against
unauthorized copying under Title 17, United States Code.
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ii
Graduate College
Iowa State University
This is to certify that the doctoral dissertation of
Hyun-Mee Joung
has met the dissertation requirements of Iowa State University
Signature was redacted for privacy.
ajor Professor
Signature was redacted for privacy.
For the
iîi
TABLE OF CONTENTS
LIST OF TABLES vi
LIST OF FIGURES viii
ABSTRACT ix
CHAPTER 1: INTRODUCTION l
Older Population and Consumption Power 1
Activity Theory 1
Older Consumers' Apparel Shopping Behavior 2
Purpose 4
Constitutive Definitions for Terms 6
Dissertation Organization 6
CHAPTER 2: LITERATURE REVIEW 8
Activity Theory 8
Life satisfaction 10
Consumers' characteristics and activities 12
Apparel Shopping Orientations 13
Consumer characteristics and apparel shopping orientations 15
Activities and apparel shopping orientations 17
Older Consumers' Apparel Shopping Activities 18
Consumer characteristics, apparel expenditures, and patronage
behavior 18
Activities and apparel shopping activities 21
Apparel shopping orientations and apparel shopping activities 22
Hypotheses 23
CHAPTER 3: METHOD 28
Questionnaire Development 28
Activities 29
Life satisfaction 29
Apparel shopping activities 29
Types of apparel shipping location 31
Hours spent on apparel shopping 32
Frequencies of apparel shopping 32
Times of apparel purchase 32
Amount of money spent on apparel 32
Apparel shopping information sources 33
Apparel shopping orientations 33
Community information 34
Consumer characteristics 35
iv
Statement on the Use of Human Subjects 36
Data Collection 37
Pilot test 37
Sample 37
Procedures 38
Data Analyses 40
Factor analyses 40
T-tests 41
Correlation analyses 41
Multiple regression analyses 42
Hierarchical regression analysis 43
CHAPTER 4: RESULTS 44
Demographics of Participants 44
Testing Hypotheses H1-H6 47
Results of factor analyses 47
Activities 48
Apparel shopping orientations 49
Apparel shopping information sources 50
Life satisfaction 51
Results of /-tests 55
Differences between older female consumers aged 55-
64 and those aged 65+ 55
Differences between urban and rural older female
consumers 59
Testing Hypotheses H7-H12 62
Development of the apparel shopping activity variable 62
Results of correlation analyses 63
Relationships between selected demographics and
activities, apparel shopping orientations, apparel
shopping activities, and life satisfaction 63
Relationships between activities, apparel shopping
orientations, apparel shopping activities, and life
satisfaction 66
Relationship between apparel shopping orientations and
Apparel shopping activities, and life satisfaction 67
Relationships between apparel shopping activities and life
satisfaction 67
Results of multiple regression analyses 68
Testing Hypotheses H13-H16 77
Results of hierarchical regression analysis 77
CHAPTER 5: SUMMARY AND DISCUSSION 84
Summary 84
Conclusions and Discussion 90
V
Difference between middle-aged and older female consumers 90
Difference between urban and rural female consumers 92
Relationships of consumer characteristics with activities, apparel
shopping orientations, and apparel shopping activities 93
Relationships of activities with apparel shopping orientations and
apparel shopping activities 95
Relationship with apparel shopping orientations and apparel
shopping activities 95
Life satisfaction 95
Limitations 97
Implications 98
Recommendations for Future Research 100
APPENDIX A: MAILING MATERIALS 103
APPENDIX B: QUESTIONNAIRE 107
APPENDIX C: HUMAN SUBJECTS APPROVAL 119
REFERENCES 123
ACKNOWLEDGEMENTS 135
vi
LIST OF TABLES
Table 3.1 Activity Items in the Questionnaire 30
Table 3.2 Life Satisfaction Items in the Questionnaire 31
Table 3.3 Apparel Shopping Information Source Items in the Questionnaire 34
Table 3.4 Apparel Shopping Orientation Items in the Questionnaire 35
Table 3.5 County and Community Characteristics 39
Table 4.1 Demographic Characteristics of the Sample 45
Table 4.2 Factors Derived from the Activity Questions 49
Table 4.3 Factors Derived from the Apparel Shopping Orientation Questions 52
Table 4.4 Factors Derived from the Apparel Shopping Information Source
Questions 54
Table 4.5 Factors Derived from the Life Satisfaction Questions 55
Table 4.6 Independent Samples T-tests comparing Older Female Consumers Aged
55-64 and Those Aged 65+ 56
Table 4.7 Independent Samples 7-tests comparing Urban and Rural Older Female
Consumers 60
Table 4.8 Factors Derived from the Apparel Shopping Activity Questions 63
Table 4.9 Correlations among the Variables 64
Table 4.10 Multiple Regression of Leisure Activities on Consumer Characteristics
(H7-a) 69
Table 4.11 Multiple Regression of Formal Social Activities on Consumer
Characteristics (H7-c) 70
Table 4.12 Multiple Regression of Fashion Involvement on Consumer Characteristics
(H8-a) 71
Table 4.13 Multiple Regression of Fashion Interest on Consumer Characteristics
(H8-b) 72
Table 4.14 Multiple Regression of Apparel Shopping Enjoyment on Consumer
Characteristics (H8-c) 73