5 0 B E S T B U S I N E S S I D E A S THAT CHANGE D THE WORLD E D I T E D B Y I A N WA L L I S JAICO PUBLISHING HOUSE Ahmedabad Bangalore Bhopal Bhubaneswar Chennai Delhi Hyderabad Kolkata Lucknow Mumbai Published by Jaico Publishing House A-2 Jash Chambers, 7-A Sir Phirozshah Mehta Road Fort, Mumbai - 400 001 [email protected] www.jaicobooks.com © Crimson Publishing Original English language edition published by Crimson Publishing Westminster House, Kew Road Richmond, Surrey, TW9 2ND, UK All Rights Reserved. To be sold only in India, Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka and the Maldives. 50 BEST BUSINESS IDEAS THAT CHANGED THE WORLD ISBN 978-81-8495-284-1 First Jaico Impression: 2012 No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical including photocopying, recording or by any information storage and retrieval system, without permission in writing from the publishers. Contents Acknowledgements Introduction 1960s 1 The Pill 2 The disposable nappy 3 Contact lenses 4 Satellite television 5 Biometrics 6 Electronic Data Interchange (EDI) 7 The ring pull 8 Touch-tone phones 9 Equal Opportunities policy 10 Video conferencing 11 The fax machine 12 The plastic bag 13 The microwave oven 14 The smoke alarm 15 Kevlar 16 Aerosol deodorant 17 Computer-aided design (CAD) 18 The internet 1970s 19 The pocket calculator 20 Budget airlines 21 Email 22 The automated teller machine (ATM) 23 The computer game 24 Just-in-Time inventory management 25 Magnetic Resonance Imaging (MRI) 26 VHS 27 The barcode 28 Electronic point-of-sale (EPOS) technology 29 The Global Positioning System (GPS) 30 Fibre optics 31 The electronic spreadsheet 32 The Walkman 1980s 33 The personal computer (PC) 34 Infrared remote controls 35 The Post-it note 36 The compact disc (CD) 37 The 20-70-10 rule 38 The digital camera 39 Remote keyless entry (RKE) systems 40 Dyson (Dual Cyclone vacuum cleaner) 41 Tablet computers 1990s 42 International overnight courier services 43 The smartphone 44 Search engines 45 Pay-per-click advertising 46 Pay-by-swipe technology 47 The hybrid car 48 The MP3 player 2000s 49 Google's 20% innovation time 50 The e-reader Picture Credits Acknowledgements 50 Best Business Ideas is certainly a collaborative effort. Conceived in 2010 by David Lester, the book has only made it through to publication because of the significant input of many people. At the outset, David's initial brainstorm provided a skeleton list of ideas. This was embellished by business school professors, investors and successful entrepreneurs, as well as members of Crimson's business editorial team. I would also like to extend particular gratitude to Kamal Ahmed, business editor at the Sunday Telegraph for his valuable input. Sara Rizk followed the initial brief to perfection to create a template chapter on the modest Post-it note and, alongside me, commissioned some of the early chapters. Others at Crimson, namely Stephanie Welstead, Gareth Platt and Georgina-Kate Adams, worked tirelessly in the latter stages to elevate the stories from a potted history to something of meaning and usefulness for lovers of business and great ideas. Many journalists contributed chapters, namely Gareth Platt (8), John O'Hanlon (8), Ryan Platt (8), Jon Card (6), Emma Haslett (3), Georgina-Kate Adams (2), Henrietta Walsh (2), Hannah Prevett (2), Nicole Farrell (2), Hugh Jordan (2), Sara Rizk, Peter Crush, Carys Matthews, Trevor Clawson, Mark Shaw and Martin James. Picture research for 50 Best Business Ideas was co-ordinated by Beth Bishop and Lucy Elizabeth Smith, with much of the time-consuming and determined research carried out by Lucy, Abigail Van-West and Francesca Jaconelli. Between them, they unearthed a treasure trove of incredible images dating back to the very first products that made it to market, and their enthusiasm and effort is worthy of thanks. Equally, Samantha Harper painstakingly fact-checked each and every chapter. I would also like to thank a number of others at Crimson who have helped to ensure this book made it through the final stages, namely Lucy Smith, Gemma Garner, Clare Blanchfield and especially Jonathan Young in marketing, and Jo Jacomb and Dawn Wilkinson in production. Dawn's patience, in particular, is worthy of extra appreciation here. Knowledgeable colleagues such as Hugh Brune, Trudi Knight and Kevin Paul carried out some crucial sense-checking of initial chapter drafts. And finally, I would like to thank my wife and three sons, who were incredibly supportive throughout.
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