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35 years history, and machines PDF

128 Pages·2010·5.64 MB·English
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3 5 Y E A R S H I S T O R Y, A N D M A C H I N E S A N D P E O P L E “AS WHAT’S UNEXPLAINABLE… HAS A BASIS OF TRUTH, IT HAS TO END IN THE UNEXPLAINABLE” F.KAFKA OLD PARMA “Picture taken from the Ziveri & Zonca photographic archives” SUMMARY 09 PRESENTATION 11 THE TIME MACHINE: 13 Past Present Future 17 Parma treasures: a route through art and taste 27 The 3 “B” 29 From the 70’ s to the 90’ s 47 From the 90’ s to 2007: the start of a new era 65 From 2007 till now 81 The turning point: Bertoli Tools 85 HOLIDAY MOMENTS 101 THE IMPORTANCE OF COMPANY IMAGE 119 DEDICATION 125 APPENDIXES: 126 Bertoli staff 127 Text consulted Testimony B E R T O L I BERTOLI PERSONNEL A close-knit group of people, ideals, life PRESENTATION What we are going to tell you about but for the number of successes and Man is the unit measuring all things is not just the simple, classical acknowledgements had over its 35 as he is limit, threshold, frontier story of a company. year-long HISTORY. across which contraries travel in their conflict. It’s the story of lots of small men “Thus man, that very being with and women who together, step by his fragility, old age, darkness and Sofocle step, smiles after tears, joy after death, has no borders, is atopos, pain, glory after hard work have literally of no place, as he himself created what is now the STORY of is the world’s border and limit; his the daily life of a small or medium knowledge is that place linking all sized business through strength things”. of union, hard work, devotion and know-how. And business it is, not just considering its corporate name 09

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Secondary School”) and worked as a technician for “Tanara gelati” for .. THAT WE CAN BUILD. A FUTURE…” From the choral Praise of Antigone
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