‘3 Months to No.1 – The No Nonsense SEO Playbook for Getting Your Website Found on Google’ By Will Coombe Copyright © 2019 by Will Coombe All rights reserved. Published in the United Kingdom 3 Months to No.1 is a trademark of Will Coombe and is used under licence. ISBN: 978-1546370673 V1. 2nd Edition Limit of Liability/Disclaimer of Warranty All information given in this book ‘3 Months to No.1 – The No Nonsense SEO Playbook for Getting Your Website Found on Google’ is based on individual research and does not constitute financial advice. William Coombe and the author are a registered trademark and cannot be held responsible for the consequences of actions taken, or any consequences through inaction, as a direct or indirect result of the information in this book. All information is used at your own risk. SEO results can go up as well as down. Whilst all content is checked for accuracy, no information contained within this book or in any of its links is to be used without taking professional business and marketing advice first. Anyone seeking advice should consult an Independent Advisor. The author of this book is not liable or responsible for any other websites or services linked to or from it. It is forbidden to reproduce any part of this book in any form or medium. Reselling is prohibited. To my first ever SEO client... KATE RIDGWAY ...who was willing to take a chance on me. CONTENTS PREFACE i. About the Author ii. Read This – It’s About You! iii. Sections of the Book Explained iv. How to Access the Free Accompanying Video Series PART I – GETTING RICH FROM SEO: A GUIDE TO BUSINESS Chapter 1 | SEO’s Not for Everyone Chapter 2 | My Journey’s Not a Blueprint, But Here it is Chapter 3 | Will SEO Make Me Attractive, Rich, & Wildly Successful? Chapter 4 | The Marketing Treasure Map Chapter 5 | Let’s Talk Time Chapter 6 | How Google Works Chapter 7 | Become a Pro SEO in 5 Minutes – The Common Sense Check Chapter 8 | The Magic Bullet Fallacy PART II – PREPARING FOR SEO Chapter 9 | The 3 Types of SEO Business Model Chapter 10 | Anatomy of an SEO Campaign Chapter 11 | How to Use This Book to its Best Chapter 12 | Keywords Chapter 13 | Choosing Domains PART III – GETTING YOUR HANDS DIRTY Chapter 14 | The Four Pillars of SEO Chapter 15 | On-Page Optimisation – Page Relevance Chapter 16 | On-Page Optimisation – Crawlability Chapter 17 | On-Page Optimisation – User Engagement Chapter 18 | Links Chapter 19 | Content Marketing Chapter 20 | Using Social Media for SEO Chapter 21 | Local Area SEO Chapter 22 | eCommerce SEO Chapter 23 | How to Stop Google Penalties Wrecking Your Livelihood PART IV – THE 3 MONTH SEO BLUEPRINT Chapter 24 | Accessing the Free Video Accompaniment Series Chapter 25 | How to Use the Week-By-Week SEO Blueprint Chapter 26 | 3 Months to No.1 Blueprint Chapter 27 | You Just Gave to Charity – Thank You! Chapter 28 | A Fond Farewell PREFACE About the Author William Coombe is an ex-airline pilot who quit his high-flying day job to become one of the UK's leading SEO Consultants, before going on to co- found the London SEO Agency, Sharpe Digital. With over 9 years’ experience in online marketing – and having now helped in excess of 500 clients realise their financial goals – Will is addicted to the fast pace of online marketing. And having gone from nothing, to an airline pilot in 3 years, only to then hang up his wings 2 years later to pursue the freedoms of an entrepreneur, Will's life is anything but ordinary. Join him as he shares the techniques he's refined over the last 9 years, and piggyback off his unique vantage point of having worked with over 500 websites. With an emphasis on fast results, sustainability, and techniques carefully curated within Google's guidelines, Will reveals everything you need to know about Search Engine Optimisation – and he does it all in plain English. Read This – It’s About You! Whether you’re a complete beginner or a seasoned pro at SEO, this book will guide you through it all. That being said, it’s unlikely all readers will come to the table with the same level of pre-existing knowledge, and that’s a problem for an exhaustive guide like this one. I can tell you from experience right now; when reading about SEO, it’s very easy to flitter between two opposing emotions and attitudes when digesting the content. The first is one of feeling patronised; or its far more destructive cousin – having your time wasted. If you start to find yourself digesting ideas and concepts you already know well, it doesn’t matter how valid the methods are, you’ll get impatient very quickly. If at any point you sense this happening I would implore you to be patient and stick with it. There may be a different take on an established process you weren’t aware of. Sometimes reading just one sentence can totally change the way you do things. The second opposing emotion is that of feeling overwhelmed by the complexity of the subject matter. If I’ve done my job correctly this shouldn’t ever be a problem. I’ve deliberately tried to write this book as if I was chatting to a friend in a coffee shop who has no technical background. However, I’ve been involved in the SEO industry for almost 10 years now, so occasionally I can forget myself and use terms I haven’t previously explained. If I do, firstly you’d be a total hero if you emailed me at [email protected] and told me off (feedback is not just welcome, but craved). But secondly, if you come across a term or phrase you’re unsure of, just Google it and you’ll be up to speed in 30 seconds flat. The Internet is rich in quick SEO term and technique explanations, but severely lacking in any sort of unified or curated text that brings them all together in any meaningful way. And so, enter stage left, ‘Three Months to No.1’. I wrote this book simply because it needed to be written. Before I talk about the book itself, I feel I should directly address my American and British readers quickly. SEO doesn’t change if you live in the UK or the States. The only difference is whether the word ‘Optimisation’ is spelt with a ‘z’ or not! You’ll no doubt find however, that I regularly switch between UK and US references in the book. It’s of no special relevance that one minute I talk in Dollars and the next in Pounds. Or that one example location is Manchester and the next Massachusetts. Sometimes It will be a thought out conscious decision one way or the other, but mostly It’s just the result of a Brit talking about an industry which is so prevalent in both countries. Sections of The Book Explained It’s my recommendation that you read this book from start to finish, no matter how proficient you are in SEO, because there’s a great deal of information on how to improve your business as a whole. However, if you’re just looking for the meat of the book and how to rank No.1 on Google, I appreciate you might want to skip to the main event. Therefore, this book is broken down into 4 distinct sections. Where you begin will depend on your online literacy and current level of technical SEO knowledge. PART I – GETTING RICH FROM SEO: A GUIDE TO BUSINESS This is a holistic guide to search engine optimisation and its broader place within marketing and business. If you’re a straight up affiliate marketer who just needs traffic and doesn’t care about building a business, you can probably skip this section, but please make sure you read Chapter 7 | Become a Pro SEO in 5 Minutes – The Common Sense Check. PART II – PREPARING FOR SEO This section provides the ultimate guide to picking keywords to target, as well as answering questions like what Domain Name to choose for your business. If you’ve already got an established website then at least make sure you read Chapter 12 | Keywords. PART III – GETTING YOUR HANDS DIRTY Like it says on the tin, this part is all about getting stuck in and actually doing SEO. If you already know a thing or two about optimising websites, this section is where you need to start.