3 Months to No.1: The 2020 "No-Nonsense" SEO Playbook for Getting Your Website Found on Google

258 Pages·2017·2.948 MB·English

by  Coombe, Will

‘3 Months to No.1 – The No Nonsense SEO Playbook for Getting Your
Website Found on Google’
By Will Coombe
Copyright © 2019 by Will Coombe
All rights reserved.
Published in the United Kingdom
3 Months to No.1
is a trademark of Will Coombe and is used under licence.
ISBN: 978-1546370673
V1.
2nd Edition
Limit of Liability/Disclaimer of Warranty
All information given in this book ‘3 Months to No.1 – The No Nonsense
SEO Playbook for Getting Your Website Found on Google’ is based on
individual research and does not constitute financial advice. William
Coombe and the author are a registered trademark and cannot be held
responsible for the consequences of actions taken, or any consequences
through inaction, as a direct or indirect result of the information in this
book. All information is used at your own risk. SEO results can go up as
well as down. Whilst all content is checked for accuracy, no information
contained within this book or in any of its links is to be used without
taking professional business and marketing advice first. Anyone seeking
advice should consult an Independent Advisor. The author of this book is
not liable or responsible for any other websites or services linked to or
from it. It is forbidden to reproduce any part of this book in any form or
medium. Reselling is prohibited.
To my first ever SEO client...
KATE RIDGWAY
...who was willing to take a chance on me.
CONTENTS
PREFACE
i. About the Author
ii. Read This – It’s About You!
iii. Sections of the Book Explained
iv. How to Access the Free Accompanying Video Series
PART I – GETTING RICH FROM SEO: A GUIDE TO BUSINESS
Chapter 1 | SEO’s Not for Everyone
Chapter 2 | My Journey’s Not a Blueprint, But Here it is
Chapter 3 | Will SEO Make Me Attractive, Rich, & Wildly Successful?
Chapter 4 | The Marketing Treasure Map
Chapter 5 | Let’s Talk Time
Chapter 6 | How Google Works
Chapter 7 | Become a Pro SEO in 5 Minutes – The Common Sense
Check
Chapter 8 | The Magic Bullet Fallacy
PART II – PREPARING FOR SEO
Chapter 9 | The 3 Types of SEO Business Model
Chapter 10 | Anatomy of an SEO Campaign
Chapter 11 | How to Use This Book to its Best
Chapter 12 | Keywords
Chapter 13 | Choosing Domains
PART III – GETTING YOUR HANDS DIRTY
Chapter 14 | The Four Pillars of SEO
Chapter 15 | On-Page Optimisation – Page Relevance
Chapter 16 | On-Page Optimisation – Crawlability
Chapter 17 | On-Page Optimisation – User Engagement
Chapter 18 | Links
Chapter 19 | Content Marketing
Chapter 20 | Using Social Media for SEO
Chapter 21 | Local Area SEO
Chapter 22 | eCommerce SEO
Chapter 23 | How to Stop Google Penalties Wrecking Your Livelihood
PART IV – THE 3 MONTH SEO BLUEPRINT
Chapter 24 | Accessing the Free Video Accompaniment Series
Chapter 25 | How to Use the Week-By-Week SEO Blueprint
Chapter 26 | 3 Months to No.1 Blueprint
Chapter 27 | You Just Gave to Charity – Thank You!
Chapter 28 | A Fond Farewell
PREFACE
About the Author
William Coombe is an ex-airline pilot who quit his high-flying day job to
become one of the UK's leading SEO Consultants, before going on to co-
found the London SEO Agency, Sharpe Digital.
With over 9 years’ experience in online marketing – and having now
helped in excess of 500 clients realise their financial goals – Will is
addicted to the fast pace of online marketing. And having gone from
nothing, to an airline pilot in 3 years, only to then hang up his wings 2
years later to pursue the freedoms of an entrepreneur, Will's life is
anything but ordinary.
Join him as he shares the techniques he's refined over the last 9 years,
and piggyback off his unique vantage point of having worked with over
500 websites.
With an emphasis on fast results, sustainability, and techniques carefully
curated within Google's guidelines, Will reveals everything you need to
know about Search Engine Optimisation – and he does it all in plain
English.
Read This – It’s About You!
Whether you’re a complete beginner or a seasoned pro at SEO, this book
will guide you through it all. That being said, it’s unlikely all readers will
come to the table with the same level of pre-existing knowledge, and
that’s a problem for an exhaustive guide like this one.
I can tell you from experience right now; when reading about SEO, it’s
very easy to flitter between two opposing emotions and attitudes when
digesting the content.
The first is one of feeling patronised; or its far more destructive cousin –
having your time wasted. If you start to find yourself digesting ideas and
concepts you already know well, it doesn’t matter how valid the
methods are, you’ll get impatient very quickly. If at any point you sense
this happening I would implore you to be patient and stick with it. There
may be a different take on an established process you weren’t aware of.
Sometimes reading just one sentence can totally change the way you do
things.
The second opposing emotion is that of feeling overwhelmed by the
complexity of the subject matter. If I’ve done my job correctly this
shouldn’t ever be a problem. I’ve deliberately tried to write this book as
if I was chatting to a friend in a coffee shop who has no technical
background. However, I’ve been involved in the SEO industry for almost
10 years now, so occasionally I can forget myself and use terms I haven’t
previously explained.
If I do, firstly you’d be a total hero if you emailed me at
[email protected] and told me off (feedback is not just welcome, but
craved). But secondly, if you come across a term or phrase you’re unsure
of, just Google it and you’ll be up to speed in 30 seconds flat. The
Internet is rich in quick SEO term and technique explanations, but
severely lacking in any sort of unified or curated text that brings them all
together in any meaningful way.
And so, enter stage left, ‘Three Months to No.1’. I wrote this book simply
because it needed to be written.
Before I talk about the book itself, I feel I should directly address my
American and British readers quickly. SEO doesn’t change if you live in
the UK or the States. The only difference is whether the word
‘Optimisation’ is spelt with a ‘z’ or not! You’ll no doubt find however,
that I regularly switch between UK and US references in the book. It’s of
no special relevance that one minute I talk in Dollars and the next in
Pounds. Or that one example location is Manchester and the next
Massachusetts. Sometimes It will be a thought out conscious decision
one way or the other, but mostly It’s just the result of a Brit talking
about an industry which is so prevalent in both countries.
Sections of The Book Explained
It’s my recommendation that you read this book from start to finish, no
matter how proficient you are in SEO, because there’s a great deal of
information on how to improve your business as a whole.
However, if you’re just looking for the meat of the book and how to rank
No.1 on Google, I appreciate you might want to skip to the main event.
Therefore, this book is broken down into 4 distinct sections. Where you
begin will depend on your online literacy and current level of technical
SEO knowledge.
PART I – GETTING RICH FROM SEO: A GUIDE TO BUSINESS
This is a holistic guide to search engine optimisation and its broader
place within marketing and business. If you’re a straight up affiliate
marketer who just needs traffic and doesn’t care about building a
business, you can probably skip this section, but please make sure you
read Chapter 7 | Become a Pro SEO in 5 Minutes – The Common Sense
Check.
PART II – PREPARING FOR SEO
This section provides the ultimate guide to picking keywords to target, as
well as answering questions like what Domain Name to choose for your
business. If you’ve already got an established website then at least make
sure you read Chapter 12 | Keywords.
PART III – GETTING YOUR HANDS DIRTY
Like it says on the tin, this part is all about getting stuck in and actually
doing SEO. If you already know a thing or two about optimising websites,
this section is where you need to start.