Table Of Content

2020 Product Research Guide A comprehensive guide of product research methods and ideas to steer those looking for "winning" products in the right direction. Jesse O'Brien www.JesseJerome.com [email protected] JJXOBII JJXOBII JJXOBII 2 C O N T E N T S What to expect of this eBook? 3 Facebook 4 Instagram 8 Amazon 10 AliExpress 13 CJDropshipping 16 Product Research Web Tools 18 Thought Strategies 25 Final Word 28 3 What to expect of this eBook? Finding products to dropship or sell can be frustrating. The pages of this eBook are dedicated to provide you with industry wide used tools and knowledge to go on and find products yourself. This is NOT a winning product list where I give you winning products on a platter. Its like the old Italian proverb. Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for his life time. Word from the writer I will tell you right now this E-book is not going to be of use to everyone (hey, there is a reason its free). All of these methods are out there somewhere on the internet already! All I have done is; compiled them in one place, briefly expanded on them and added some of my own ideologies. If you follow even a small number of drop-shipper youtubers, podcasts, blogs etc the odds are that you know most of these methods already. Like any informational tool, its up to you to sift through the content and take away the information that resonates or applies to you. With that said, if only one person reads this and finds a bit of useful information from my eBook I will consider my job done. 4 Facebook Facebook orientated methods 1 are well documented but I will go over them first as they still rate as some of the best and most used methods of product research. These methods will be broken down into 3 sections. 1 Facebook News Feed (Turbo Ads Search) 2 Facebook Post & Video Search 3 Facebook Ad Library 5 FACEBOOK NEWS FEED (TURBO AD FINDER) This is one of the most effective methods to find winning products, and the method I would say people use quite often. It is simple to set up and can yield a variety of different product types, ranging from how popular the product is, to the niche it is in. Turbo Ad Finder & How To Set It Up Turbo Ad Finder is a free Chrome extension that can toggle your Facebook news feed between showing only sponsored posts and its normal showing. This will save you time scrolling through an assortment of posts just to find ads and make the process of finding products easier. Install 1 Install the Turbo Ad Finder chrome plugin Find 2 Click on the Turbo Ad Finder icon on your browser bar. Usually located in the top right Activate 3 Click the Toggle to activate Turbo Ad Finder. Your Facebook news feed will now be showing only ads. Populating Your Facebook News Feed If initially, you are not seeing many ecommerce related ads in your news feed. You need alter your position in Facebook's logarithm. Engage with the ecommerce ads that you can find; by liking the post, commenting, and clicking on the ad to get to the landing page of the site. Once there, scroll around and look at the product page(s), and add the product to your cart and initiate a checkout (but obviously don't purchase). Once you have done so, Facebook will place you into a category of people who are likely to engage or purchase, and you will then find that Facebook will begin to promote more ecommerce product ads on your news feed. 6 FACEBOOK POST & VIDEO SEARCH Another great way to find products, especially if you find that the Facebook news feed is not giving you any ecommerce ads. Using this method and interacting with the results you get, you will find that your newsfeed will populate with more relevant advertisements as well. Facebook Post & Video Search Method The method is super simple: all you need to do is hit the search bar on Facebook and search for common dropshipping copy writing terms. Sort the given search results by posts and/or videos (I find most times videos gives better results). You can then further filter the search results by date posted or location if you wish. When using this method you want to look at the dates and engagement. Most importantly how long an ad has been running, number of views and what people are commenting. Common dropshipping copy writing Showing search results of video only Further filters Dropshipping product advertisements Example Search Terms Some terms may yield more ecommerce product results so its best to test out a few. Limited Stock Only Free Shipping 24/48 hour sale Flash Sale People are going crazy 50/60% Off Limited Time Offer The perfect gift Closing store sale Off Today Only Tag someone who needs this Get yours now 7 FACEBOOK AD LIBRARY Probably the least reliable method in terms of finding winning products without any leads but it is extremely valuable for product research when used in conjunction with the previous methods or when you already have your niche or idea for a product. Facebook Ad Library Method The Facebook Ad Library is a great free tool to see the ads Facebook pages are running. You can access it here and search for the pages/ads you want to view or you can get access through Facebook pages via the transparency tab (pictured below). The information from ad library can help you decide on a product. Keep in mind advertising costs money so the longer an ad has been running the more chance it is making money back or hitting their intended result. Click See More 1 Find a dropshipping page or business and find the page transparency tab then click See More Go to Ad Library 2 Once you click "See More" on the page transparency tab, page information will pop up including whether or not the page is running ads. If they are, click Go to Ad Library to get more information on them Facebook Ad Library Method Additionally, you can use the Facebook Ad Library to research what products competitors in your niche (or not) are advertising and how well they are doing. Giving yourself a product to add to your store that you know already has interest. 8 Instagram Instagram can be used as a tool to find products or get ideas for 2 products if you know what you're looking for. While we won't be able to see as much overall engagement and other data behind most Instagram posts you may still find it useful. 1 Instagram For Product Reseach 9 INSTAGRAM FOR PRODUCT RESEARCH Yes, Instagram does have ads but these are not how we will be monitoring the gram for product research. Instead, we are going to be turning our eyes to influencers and popular fan pages. This method may be a little bit more tedious than others but its a nice way to see what some competitors in your niche's market are trying to sell. So yes, this method will mostly rely on you having a niche already or having a general idea of the type of product you want to sell. Method To Instagram Product Research If you have a niche or type of product in mind already, this is going to make the process a lot easier. If not, I guess its still an easy process for you to see what other people are selling. What you want to do is go to Instagram and search for popular accounts (those with a decent amount of followers) within your niche or possible market. These could be - influencers, fan pages etc. You may even want to use an influencer tool to find them, up to you. Once you find said influencer or fan page with a good following, you want to check their stories and/or gloss over their feed to see if you can locate any posts that are advertising products. Usually its quite easy to tell and will have a link or swipe up to an ecommerce stores landing page. These posts are usually paid and are only up for a selected time, they may also have a few products being promoted at once depending on their rates and ethics. Unfortunately we don't have a lot of data behind these posts in terms of engagement, but if its feed post it doesn't hurt to check the likes and comments. 10 Amazon Next we have Jeff's baby, Amazon. Common use of Amazon is to spot 3 selling trends and/or cross referencing trending products with alternatives on dropshipping supplier sites. These methods will be broken down into 2 sections. Though I'm sure there are more. 1 Amazon Movers & Shakers 2 Amazon Search Bar Auto Fill