2018 media kit

21 Pages·2017·20.1 MB·English

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2018 MEDIA KIT
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HARD FACTS!
MAGAZINE MEDIA
2015 FULL YEAR AVERAGE PERFORMANCE
AUDIENCE GROWTH +6.2%
WHAT NEUROSCIENCE SAYS ABOUT WHY PRINT MAGAZINE ADS WORK.
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READING ON PAPER IS SLOWER AND DEEPER; PAPER READERS REMEMBER MORE
INFORMATION COURTESY OF: MPA The Association of Magazine Media / Magazine Media 360˚:
MAGAZINE MEDIA BOOK 2016/17
HARD FACTS!
MAGAZINE MEDIA
AMERICANS OF ALL AGES READ MAGAZINES
–ESPECIALLY YOUNGER ADULTS
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Read magazine media in the last six months (print and digital editions)
(includes approx. 3% digital editions)
HOUSEHOLDS WITH PRINT #MAGAZINES
INCOME OF $150K+ ARE NO. 1 IN
ARE DRAWN TO REACHING
#MAGAZINES. AFFLUENT
INFLUENTIAL
#CONSUMERS.
Household income $150K+ (index) Number of times medium ranks #1 among affluent
influential consumers across 60 product categories.
INFORMATION COURTESY OF: MPA The Association of Magazine Media / Magazine Media 360˚:
MAGAZINE MEDIA BOOK 2016/17
HARD FACTS!
MAGAZINE MEDIA
ADVERTISING IN PRINT
YIELDS GREATER
INCREASES IN BRAND
AWARENESS, BRAND
FAVORABILITY AND
PURCHASE INTENT
THAN ONLINE OR TV
ADVERTISING.
Average brand lift due to exposure
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MAGAZINE ADVERTISING DOESN’T TAKE A VACATION
INFORMATION COURTESY OF: MPA The Association of Magazine Media / Magazine Media 360˚:
MAGAZINE MEDIA BOOK 2016/17
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2018 MEDIA KIT
DEMOGRAPHICS
WHO OUR READERS ARE
COMMUNITY AUDIENCE ABOUT HOME
42% As the premier bi-monthly, free-
circulation, regional lifestyle magazine
for Gainesville and surrounding
areas, HOME Magazine is the area’s
defining authority on life in Greater
Gainesville. Our award-winning
58% combination of superb photography
and compelling journalism has
created the largest and most loyal
audience of readers in the area.
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OUR MISSION
MEDIAN
AGE
The mission of HOME magazine is to
be a leading community and lifestyle
publication, while giving back to those
who consider the heart of Florida
HOME. We value the opportunity to
entertain, educate and inspire you —
our neighbors.
FOR CLOSE TO 10 YEARS, HOME
MAGAZINE HAS ATTRACTED AND
MAINTAINED A TRULY REMARKABLE
AUDIENCE OF EDUCATED READERS WHO
ARE INVOLVED IN THE LIVELIHOOD AND
WELL-BEING OF THEIR COMMUNITY.
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2018 MEDIA KIT
DISTRIBUTION
CIRCULATION YOU CAN COUNT ON
HOME: LIVING IN
GREATER GAINESVILLE
reaches households and businesses in
the 9 municipalities that make up the
Greater Gainesville region.
Throughout the year, HOME
participates in a series of selected
community and business events, all of
which are selected and qualified for
their participants and clientele. 6
HOME DISTRIBUTES 8,000
COPIES AT MORE THAN 700
DISTRIBUTION SITES. OUR
WEBSITE SEES TRAFFIC
OF ABOUT 30,000 HITS
PER MONTH.
8,000
COPIES
700+
DISTRIBUTION
SITES
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2018 MEDIA KIT
COMMUNITY OUTREACH
REACHING OUR COMMUNITY
NO ONE REACHES THE MEET OUR READERS THROUGH EVENT
GREATER GAINESVILLE SPONSORSHIPS
COMMUNITY LIKE HOME
HOME Magazine both produces and participates in high quality, high profile
MAGAZINE events throughout the year. Each event is targeted to a specific segment of our
valuable readership such as educated homeowners and professionals in the
Giving back is the heart of HOME.
Greater Gainesville community. Sponsorships are open to advertisers and feature a
Over the course of a year, the magazine
customized offering of benefits, created to achieve their specific marketing goals.
will sponsor or affiliate with more than
30 non-profit organizations. Over the HOME Magazine offers high impact programs with proven results through our
past 11 years, Advantage Publishing event sponsorships, advertorial inserts and special custom advertising sections.
has donated $5 million in cash and in-
kind sponsorships. In addition, we host
our own charity event, Taste of Greater
Gainesville, which features an Iron Chef
competition, celebrity judges and over
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30 local restaurants. The mission of the
event is to raise money and awareness
for select non-profit organizations
in Greater Gainesville that focus on
children in need. In 2018, those four
organizations are: Child Advocacy
Center, PACE Center for Girls, Ronald
McDonald House of NCF and the
Tyler’s Hope for Dystonia Cure.
JOHN SPENCE
INTERNATIONAL SPEAKER AND BUSINESS CONSULTANT
“Basically I am a fan of HOME because of Quality, Content and Connectedness.
Every issue is extremely well-designed, has great stories and keeps me connected
to my community.
I enjoy reading it from cover-to-cover — love all of the great pictures and finding out
cool new stuff about Greater Gainesville and the people who live and work here. It
is simply the best community magazine available in our town.”
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2018 MEDIA KIT
$148,600
Median value of
owner-occupied housing units
(U.S. Census: 2009-13)
154,482
Greater Gainesville Population
(U.S. Census Estimate: 2014)
91 Percent
People age 25 or over with
a high school degree or higher 8
(U.S. Census: 2009-13)
AWARDS
HOME is the most recognized magazine in our community
by the Florida Magazine Association, Gainesville Area
Chamber of Commerce, Gainesville Alachua County
Association of Realtors, The Advertising Federation,
the University of Florida and Builders Association of
of North Central Florida for its community
involvement, editorial content, volunteer
service and as Business of the Year.
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2018 MEDIA KIT
2018 CALENDAR
EDITORIAL & ADVERTISING
FEBRUARY / MARCH IN EVERY ISSUE:
Home & Garden
HOME + GARDEN
APRIL / MAY
Taste of Gainesville / Food COMMUNITY
JUNE / JULY EDUCATION
Animals
HEALTH + SELF
AUGUST / SEPTEMBER
ARTS + CULTURE
Education
FOOD
OCTOBER / NOVEMBER
Health & Wellness
SPORTS + RECREATION
DECEMBER / JANUARY
FAMILY
Community
CALENDAR
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AROUND TOWN
*Editorial/Advertising Calendar Subject to Change
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2018 MEDIA KIT
AD DESIGN FEE
RATES AND SPECS
IN THE MAGAZINE
First Draft of ad and 2 proof
revisions are free, 3rd revision and
SIZE 1X 6X beyond carries a $25 charge per
revision.
Full Page Ad $2,250 $2,000
1/2 Page Ad $1,500 $1,250
SPECIAL AD UNITS
1/4 Page Ad $1,200 $1,000
OBC $4,000 $3,750 Ask your Advertising Strategist
about creative advertising units that
IFC $3,000 $2,750
have impact.
IBC/Page 3 $3,000 $2,750
Double Page Spread $3,750 $3,500 —Custom Spreads
—Cover Bellybands
*Please call for Front Cover pricing, insert pricing and special position pages. —Multi-Page Units
—Custom Inserts
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ARTWORK
DEADLINES
ISSUE DEADLINE
February / March 2018 December 21, 2017
Full-Page Ad 1/2 Horizontal
April / May 20187 February 25, 2018
10” x 12” trim 9” x 5.25”
10.5” x 12.5” No bleed
June / July 2018 April 25, 2018 with bleed
August / September 2018 June 25, 2018
October / November 20187 August 25, 2018
December / January 2019 October 25, 2018
1/4 Vertical 1/2 Vertical
4.375” x 5.25” 4.375” x 10.75”
No bleed No bleed