2017 ADDY's Winners

64 Pages·2017·25.12 MB·English

Dear Phoenix Ad Club Members and Guests,
On behalf of the Ad Club board, I’d like to thank the entrants and supporters of this year’s local American
Advertising Awards (aka The ADDYs), a competition that’s part of the national American Advertising
Federation.
Each year our show honors excellence in advertising and recognizes the highest creative standards in the
industry. In fact, this competition is the largest advertising competition in the nation.
This year, we had judges come in from Denver, New York City and Chicago—all of whom boasted stellar
credentials. They were especially impressed with the caliber of the design work in our market.
After seeing your entries, it made me proud to be part of the Phoenix creative community.
After you’ve seen the work in our show tonight, I hope you will be, too.
Tonight’s celebration took “many hands” to pull off. Big thanks go out to:
Justine Newland, our club executive director, and the glue that held our event planning and execution together
Jason Hackett and the crew at HAPI who designed our promotional and event materials
Rhonda Rush, our consultant at impact events
Michael Jackson, our gala presentation and leave-behind book designer
Prisma Graphics, our leave-behind book printer
Blue Media, our signage graphics producer
Lavidge, for hosting our ADDY judging weekend
Bob Giammarco at audioEngine for hosting our ADDY entry drop off event.
Sponsors, including the Art Institute of Phoenix, Staffing Strong, Telemundo and Cox
Our Phoenix Ad Club Board members and ADDY committee, for all their planning and hard work
Now it’s time to get back to work and start creating all that great stuff for next year!
Cheers,

D.D. Kullman
President, Phoenix Ad Club
2017
2017
Judges
Phoenix Ad Club is part of AAF’s District 12 which covers the following:
Phoenix and Tucson, Arizona; Albuquerque, New Mexico; Denver and Colorado
Springs, Colorado; and El Paso, Texas. Judges are selected from candidates
who work and reside outside of our AAF District 12 states. This is to provide for
impartiality and avoid any conflict of interest. Judge selection is made after a Lori Korchek
thorough and exhaustive evaluation process. Each year, our Chairs, committee
members and industry leaders spend a countless number of hours researching
the most qualified and respected candidates to judge our local competition SVP, Creative Director, Publicis Health and Wellness Group
submissions. Those selected are charged with the responsibility of judging the
Lori is currently a Senior Vice President, Creative Director in the Publicis Health
finest work of our industry created for our market across each of its diverse
and Wellness group in New York. Her previous experience in fashion, beauty,
specialties — paying particular attention to the work as it relates to local
and image advertising on Revlon, Garnier, and Herbal Essences lends a unique
competition.
perspective on communicating to women in a way that makes them participants in
This years judge search was no exception, our judges encompass proficiencies maintaining their health and well-being.
in multiple areas of expertise and represent some of the top agencies in the
Over the years, Lori has created award-winning, multi-channel campaigns for a
country to make the connections and understand how ideas and creativity can
variety of iconic brands — American Express, Goodyear, U.S. Bank, AT&T, Coca-
combine for powerful results. Also, due to a record number of entries this year,
Cola, Hershey, Dr Pepper, Club Med, Godiva and more. And as a co-founder of
we have expanded our judging panel to four judges.
Amster Yard, a trouble-shooting division of McCann NY, she handled the global
creative on the Bacardi/Martini account.
JUDGING SYSTEM
The entry judging is a blind process where each judge awards an Basically, you name it and Lori has written for it.
individual score for each entry using a numerical judging system
entered into the National American Advertising Awards software.
Lori is also the author of two children’s books, Adventures of Cow and Adventures of
Judges do not confer with each other or discuss the entries during
the judging process with the exception of determining special Cow, Too, published by Tricycle Press, an imprint of Random House.
awards.
She is a graduate of the University of Texas at Austin, a native of New Orleans, and a
SPECIAL AWARDS
very happy resident of Harlem.
After all entry scores have been entered and tabulated, judges
discuss top entries and, through consensus, decide which entry will
receive the Best of Show Award and if any other entry should be
granted the Special Judges Award, Art Director and Copywriter of
the Year Awards.
2 2017 AMERICAN ADVERTISING AWARDS
Bernardo Gomez Steve Gammel
Group Creative Director, Havas Worldwide Group Creative Director, The Integer Group
Born and raised in Chicago’s La Villita neighborhood, Bernardo began “Perfection is only one tweak away.”
his professional career as a graphic designer. He did his time doing
That one sentence sums up Steve Gammel’s philosophy in leading
corporate branding work for clients such as Bank of America, Motorola
creative teams to excellence on some of the world’s most iconic brands
and American Airlines. Bernardo then switched to the advertising
including Gillette, Venus, Tide, Febreze, Clairol, Duracell, Miller Lite,
world, where he has developed work for brands like Citibank, Sears and
and more.
E*TRADE .
In the past 10 years as creative lead on Integer’s CPG businesses, Steve
Three years ago, Bernardo helped to launch and now leads the Havas
has fused his background in design with years of experience in shopper
Latino group, creating award-winning work for DishLATINO, Sears,
marketing to lead teams to work that balances high aesthetic with
Craftsman, AutoZone and Hefty. His focus is connecting iconic brands
strategic effectiveness. Most recently, Steve has utilized his illustration
to the hearts and minds of the new American consumer. His work
background to evolve the Integer global brand into a inspirational voice
has been recognized by Effies, the New York Festival, Webbys and
throughout the TBWA network.
Shortys. His passions outside of work are his five children, competing
in sanctioned ping pong tournaments and singing with mariachis every
A Colorado native and avid athlete, Steve enjoys all things Colorado
chance he gets.
shared with his wife and three daughters.
Best
Show
of
LANE TERRALEVER
GORE-TEX® Brand
#TheBreatheProject
Branded Content Campaign

THE RARE
Copywriting OCCURRENCE THANKFULLY
WHEN DRINKING YOUR FITBIT
BEER GIVES YOUR TRACKS CALORIES
of the Year
BUTT A GOOD BURNED, NOT
WORKOUT. INGESTED.
A TOUR OF DOWNTOWN’S FINEST ESTABLISHMENTS
9.10.2016 | DTPHX.ORG/ALETRAIL A TOUR OF DOWNTOWN’S FINEST ESTABLISHMENTS
9.10.2016 | DTPHX.ORG/ALETRAIL
HAPI
PRESENTED BY PRESENTED BY
UrbanAleTrail_TransitPoster_1.indd 1 7/28/16 2:09 PM UrbanAleTrail_TransitPoster_2.indd 1 7/28/16 2:09 PM
Downtown Phoenix Inc.
Urban Trail Campaign
Announcement Campaign
JASON HACKETT
MIKE VERA
DANNY STOELLER
TAYLOR MARIN
Art Direction
of the Year
A I DA N JA M E S
Ardeo Brazes Kitchen
Ardeo Brazas Kitchen
Integrated Campaign
JACOB PACHECO
BONI SOTO
JAIME ESPINOZA
JUAN ARRAS
Ad Person
of the Year
PREVIOUS RECIPIENTS
2016 Mirja Riester 1974 Pat Poulson
2015 Kristin Bloomquist 1973 Maurie Helle
2014 Mark Anthony Muñoz 1972 Bob Bulla
2013 Beau Lane 1971 Sherwin Block
2012 Matt Owens 1970 Lou Reynolds
2011 DD Kullman 1967 Duncan Jennings
2010 Park Howell 1966 Charles Pine
2009 Fran Mallace 1965 Hal Metcalf
2008 Chris McMurry 1964 Bob Zacher
2007 Roger Hurni 1963 Mary Simunich
2006 Jos Anshell 1962 John Redfield
2005 Tim Riester 1961 Mildred May Ted Anderson
2004 Karen Kallet 1960 Avis Garland
2002 David Anderson 1959 Andy Chuka, Sr.
2001 Barbara Lehman
2000 Brian Landauer
President & CEO
1999 Marty Laurel
1998 Dee Courtwright ANDERSON Advertising & Public Relations
1997 Louis Moses
1996 Carl Eller As co-founder and principal at ANDERSON, Ted overseas strategic planning, client relationships and new
1995 Ed Lane business development. Ted has played an instrumental role in the Phoenix advertising market for nearly
1994 Ray Artigue
30 years, active in all aspects of the industry, from public relations and media buying to brand-building and
1993 Liz Topete-Stonefield
1992 Ron Bergamo creative development.
1991 Jim Taszarek, Sr.
1990 Walt Selover Ted got his start in Southern California, working in field marketing for film studios and live theaters, laying
1989 Bill Lavidge
the foundation for a broader career in advertising and public relations. He has directed major campaigns and
1988 Rolf Normann
1987 Dan Pollick developed high-profile brands in a number of industries, including healthcare, entertainment, restaurants
1986 Jim Hutelmyer and hospitality, banking and financial services, education, technology, retail and the non-profit sector.
1985 Win Holden
1984 Mary Morrison
Ted has led marketing teams in service of major local and national brands, including Kentucky Fried
1983 Karen Dewall
1982 Bill Owens Chicken, Phoenix Children’s Hospital and Foundation, Mayo Clinic, Harkins Theatres, Hamra Jewelers,
1980 Don Hildebrandt Desert Schools Federal Credit Union, NYPD Pizza and the Arizona Super Bowl Host Committee. A creative
1979 Bob Reade
thinker and collaborative team leader, Ted is known for immersing himself in his clients’ businesses,
1978 Ardelle Whitehead
1977 Kenneth Patton assessing their needs and challenges, and strategizing solutions for moving their brands forward.
1976 Marlene Klotz
1975 Daphne Dicino Ted attended San Diego State University, where he studied Telecom and Film/Advertising. He’s fascinated
with new technology, photography, videography and music, and is a big believer in the power of community
to create positive change. He’s a proud parent of 13-year-old twins and a brown dog named Kona.
Creative Director
of the Year
PREVIOUS RECIPIENTS
2016 Jason Hackett
2015 Ian Barry
2014 Doug Bell
2013 Luis Medina
2012 Tom Ortega
2011 Bob Case

Matt Sicko
VP, CREATIVE DIRECTOR
LaneTerralever
Matt has worked at several prominent agencies including BBDO, FCB, Doner, and Cramer-Krasselt, and
is currently a creative director at LaneTerralever. At both C-K and LT, he’s worked on a wide variety of
accounts including MGM Grand, Valley Toyota Dealers, RA Sushi, Monterey County CVB and SRP.
Matt ’s work has been recognized in Communication Arts, the One Show Creative Showcase, Archive
Magazine, and with numerous Phoenix ADDYs.
1
Sales &
Marketing
01B - SALES KIT OR PRODUCT INFORMATION SHEETS
1 Award: Gold Award
Entrant The James Agency
Advertiser: Mountain Shadows
Title: Mountain Shadows Sales Kit
Credits: Jamie Britton, Sr Graphic Designer
Hanna Burks, Graphic Designer
Darren Simoes, Art Director
Ina Lee, Graphic Designer
Shane Tang, Creative Director
02A - SINGLE UNIT
2
2 Award: Gold Award
Entrant Moses Inc
Advertiser: Veycosi Vodka
Title: Veycosi Vodka
Credits: Timothy Brennan, Associate
Creative Director
Matt Fischer, Creative Director 3
3 Award: Gold Award
Entrant EME Design Studio
Advertiser: Hillside Coffee & Donut Co.
Title: Hillside Cold Coffee Labels
Credits: Joel Martinez, Art Director
Boni Soto, Art Director / Designer
10 2017 AMERICAN ADVERTISING AWARDS
VEYCOSI VODKA PACKAGING