2016 ADDY® Book

43 Pages·2016·6.82 MB·English

Spectacular Spectacular 1
ADDYbook_2016.indd 1 2/9/16 11:33 AM
IT WILL BE... SPECTACULAR, SPECTACULAR!
NO WORDS OF THE VERNACULAR
CAN DESCRIBE THIS GREAT EVENT!
YOU’LL BE DUMB WITH WONDERMENT!
2 2016 American Advertising Awards
ADDYbook_2016.indd 2 2/9/16 11:33 AM
Welcome to the 2016 American Advertising Awards, Spectacular Spectacular!,
presented by AAF - Tallahassee. Reflective of the Bohemian movement in Paris, this
year’s theme celebrates the rise of the creative class and its commitment to artistic
expression in every form. And, of course, having a little fun in the process!
AAF - Tallahassee’s American Advertising Awards is the first level of a three-tiered
awards program, and is our organization’s largest event of the year. It requires a
tremendous, coordinated effort by many volunteers, members and students. I’d like to thank the amazing
group that helped make tonight possible:
Co-Chairs: Kiera Hanselman, Federated Media Nathalie Nagamine, FSU Student
and Giavona “G” Williams, Sachs Media Group Erin Pace, Lily & Sushi Design Co.
Dave Barfield, Lonely Fox Photography Chirag Shah, CPS23 Marketing
Adam Braun, Frame Raquel Simon-Petley, BowStern Marketing and
Kristin Carlton, FSU Office of Distance Learning Communications
Julia Causseaux, Lamar Advertising Tod Thomas, United Way of the Big Bend
Dre Grant, Compass Marketing & Consulting Alison Voorhees, Capital City Bank
Steven Leacock, Leacock Design Co. Ashlee Weber, Moore Communications Group
Special recognition goes to our judges, Andy Gosendi of Anton West, Vicki Mills of Goodwill Industries
of Middle Georgia and the Central Savannah River Area, and Charles Rosenberger of MLB Creative, who
donated both their time and talents to make the difficult decisions of selecting this year’s ADDY® winners.
We also want to thank our “Baz Luhrmann” Sponsors of Spectacular Spectacular!, CPS23 Marketing and
Sachs Media Group, and our “From Paris With Love” Sponsor, Capital City Bank, as well as our many in-kind
sponsors who contributed to this event. Please make sure to thank them for their generosity!
And last, but certainly not least, thank you to our Silver Medal Committee for their dedication to AAFT
and our industry. We appreciate your ongoing support, and your diligence and deliberation every year in
selecting the Silver Medal recipient, our club’s highest honor.
It has been my pleasure to serve as the 2015 - 2016 AAFT President, and I’m extremely proud of what our
Board has accomplished in eight short months. I hope you’ll continue to join us for our monthly Speaker
Series Luncheons, and look for more information on Ad Help Day, coming in the Spring.
I hope you enjoyed your evening and I look forward to seeing you at a future event!
Sincerely,
Blair Gregg
AAFT President, 2015 - 2016
Senior Marketing Specialist, Taproot Creative
Spectacular Spectacular 3
ADDYbook_2016.indd 3 2/9/16 11:33 AM
4 2016 American Advertising Awards
ADDYbook_2016.indd 4 2/9/16 11:33 AM
TABLE OF CONTENTS
2015 Silver Medal Award ...................................................................................................................................................................................2
Meet Our Judges .................................................................................................................................................................................................4
In Memoriam: Duane Franceschi .....................................................................................................................................................................6
In Memoriam: Richard Rice ...............................................................................................................................................................................7
2016 ADDY® AWARD WINNERS
Sales & Marketing .............................................................................................................................................................................................10
Print Advertising .................................................................................................................................................................................................14
Out-of-Home & Ambient Media ....................................................................................................................................................................15
Online/Interactive ..............................................................................................................................................................................................16
Film, Video & Sound ..........................................................................................................................................................................................19
Cross Platform ...................................................................................................................................................................................................25
Elements of Advertising ..................................................................................................................................................................................28
Student Awards .................................................................................................................................................................................................32
About the American Advertising Federation – Tallahassee ...................................................................................................................38
OUR SPONSORS
The American Advertising Federation – Tallahassee leadership and membership gratefully acknowledge our sponsors,
whose generosity help to make the 2016 American Advertising Awards and our yearly programming possible. Thank you.
BAZ LUHRMANN SPONSORS IN-KIND SPONSOR: DIAMOND IN-KIND SPONSORS: SILVER IN-KIND SPONSORS: SILVER
IN-KIND SPONSORS: GOLD
IN-KIND SPONSORS:
FROM PARIS WITH SPECTACULAR
LOVE SPONSOR
Awards4U
Chris Mitchell
Visual Elite
Spectacular Spectacular 1
ADDYbook_2016.indd 1 2/9/16 11:33 AM
THE SILVER
MEDAL AWARD
ABOUT • Contribution to His/Her 2008 – Tom Tomasi
Company: The recipient must 2007 – Mike Vasilinda
THE SILVER have achieved success in one 2006 – Tod Thomas
of the following areas of work: 2005 – Belinda Bininger
advertising agency, advertiser, 2004 – Heather Johnson
MEDAL
media or advertising service. 2003 – John Goodson
• Creative Ability: The recipient 2002 – Anna Johnson Riedel
must have shown a consistent, 2001 – Rick Oppenheim
The American Advertising Federation
high degree of original 2000 – Lee Ann Franceschi
(AAF) Silver Medal Award was
thinking in their field. 1999 – Richard Rice
established in 1959 to recognize
• Contributions to the General 1998 – Karen Moore
outstanding members of the
Advancement of Advertising: 1997 – John Burns
advertising community. Annually,
The recipient must have 1996 – Tyler Wold
AAF Tallahassee bestows this honor
worked to increase the stature 1995 – Bob Carnley
upon an outstanding member of the
and raise the standards of the 1994 – Maureen Thompson
local advertising community and is
the federation’s highest honor. The advertising profession. 1993 – Frank Watson
honoree is selected by a panel of past • Contributions to the Community: 1992 – Gene Deckerhoff
Silver Medalists from nominations that The recipient should be 1991 – Duane Franceschi
describe the individual’s contribution someone who has been active 1989 – Judy Newsome
in the advertising field and his or her in civic, religious or other 1988 – Peter Mitchell
role in furthering industry standards, organizations dedicated to 1987 – Len Taliaferro
displaying creative excellence and human or social welfare. 1986 – John Evans
demonstrating responsibility in 1985 – Lynne Stephenson
areas of social concern. The first PAST SILVER MEDAL AWARD RECIPIENTS 1984 – Don Keyes
AAF Tallahassee Silver Medal was 2014 – Cathy Schroeder 1983 – Chal Crowell
awarded to Fellis Carnley in 1974. 2013 – Charles Belvin 1980 – Fellis Carnley
2012 – Nick Waller 1979 – Carol Ann Boydston
SILVER MEDAL AWARD CRITERIA 2011 – Jon Brown 1978 – Bill Boydston
Our Silver Medal Panel uses the 2010 – Jerry Kidd 1977 – Susan Hove
following criteria for selection: 2009 – Ron Sachs 1974 – Fellis Carnley
2 2016 American Advertising Awards
ADDYbook_2016.indd 2 2/9/16 11:33 AM
THE 2015 SILVER MEDAL AWARD IS PRESENTED TO
GARY YORDON
GARY YORDON EXEMPLIFIES WHAT IT MEANS TO BE A SILVER MEDALIST.
For more than 30 years, he has been involved with the Gary has directed marketing for more than 160 local, state
television and advertising industry, producing commercials, and federal candidates, and founded the political consulting
videos and print campaigns for the private sector, government firm, The Zachary Group. Its philosophy is simple: be
agencies and non-profits. Gary’s EMMY Award-winning work genuine. Yordon states, “We believe the best way to get
demonstrates his commitment to quality and excellence, and someone’s attention is by looking ‘inside the box.’ Inside the
has resulted in successful campaigns for his clients. box are the core values we know people are searching for;
being authentic, original, emotional. When you capture those
In 1986, Gary was elected to the Leon County Commission qualities you can effectively be heard above the noise.”
where he served for 12 years, twice as Chairman, and six
years as Chairman of the Tourist Development Council. Yordon also currently serves as a columnist for Gannett
After leaving office in 1998, he returned to his roots and Newspapers and Florida correspondent for CNN.
began hosting the popular CBS television political program,
The Usual Suspects - one of Florida’s most prominent public Congratulations, Gary, on being recognized as our 37th
affairs broadcasts. recipient of the AAFT Silver Medal Award!
Spectacular Spectacular 3
ADDYbook_2016.indd 3 2/9/16 11:33 AM
MEET OUR JUDGES
ANDY VICKI MILLS CHARLES
GOSENDI GOODWILL INDUSTRIES ROSENBERGER
ANTONWEST ADVERTISING Vicki has been MLB CREATIVE
in marketing and
Moving early in advertising for Over the past 16
his childhood more than 25 years. years Charles has
from Bogota, #oldiebutagoodie. worked on national
Colombia to later She has judged more than 20 local accounts, such
studying graphic and four district ADDY® competitions as Walt Disney
design at Miami University (OH), and served on the judging panel for Parks & Resorts, Barcelo Hotels,
Andy’s experience is evident in how the Southeastern Tourism Society’s Delaware North Parks and Resorts,
he approaches each project. He Creative Excellence Awards. Vicki McDonald’s, Bright House Networks,
helps to ensure that what needs to has served as president of her local Choice Wireless and Nemours
be communicated does, in fact, get AAF chapter four times, as Governor Children’s Hospital.
communicated, and in a way that of AAF District 7, and as a member
makes people stop and take notice. of the AAF National Board for six Charles earned his degree from the
So much so that he’s managed to pick years. She also served on the National Ringling College of Art & Design; and
up several awards along the way for ADDY® Committee for two years. as the Director of Digital Platforms for
client work including 20+ ADDY® MLB Creative, manages all aspects
awards (local, district and national), Vicki was Vice President of Bright of digital development, including
10+ American Graphic Design awards, Ideas Group, an award-winning, content strategy, conceptualization,
a SXSW website finalist, as well as full-service advertising agency for development and design, online
being featured in publications such as more than 10 years. While at Bright marketing and social media channels.
the Logo Lounge and the American Ideas she became well-versed in the He is a forward-thinking digital
Corporate Identity series. creative process and production. She advertising professional with proven
was Vice President of Client Services experience in both existing and
Andy seemingly has worked with with Imedia Group, publishing, printing emerging web technologies.
every industry from sports to and promotional company for eight
nonprofit, automotive to healthcare, years. Vicki is Director of Marketing Charles’ work has been recognized
travel and tourism to the financial and Communications for Goodwill and rewarded multiple times
industry, just to mention a few. Industries of Middle Georgia and the throughout his career, most notably
Because of this diverse experience, Central Savannah River Area (Augusta). the ADDY® Awards - including a
Andy brings to bear his unique Handling creative project management, Charlie Award - and the Adrian
perspective, which has afforded him business development and branding Awards - recognizing outstanding
the opportunity to judge various local strategies for the company are her advertising and marketing in the
ADDY® Award competitions. current primary job responsibilities. travel and tourism industry.
4 2016 American Advertising Awards
ADDYbook_2016.indd 4 2/9/16 11:33 AM
View the ADDY® Winner’s Book online.
ADDYawards850.com
Spectacular Spectacular 5
ADDYbook_2016.indd 5 2/9/16 11:33 AM
I N MEMORIAM Last September we lost our founding president, an industry
pioneer and a dear friend, Duane Franceschi. Most of our
D UANE current members did not have the pleasure of knowing
Duane well or working with him in a professional or volunteer
capacity. Yet his presence continues to be felt through our
F RANCESCHI local chapter’s standing in the Tallahassee community and
the AAF Fourth District, our annual Silver Medal selection
process, the stories of our AAF alumni and Silver Medalists,
MARCH 21, 1937 – SEPTEMBER 3, 2015 and the presentation of the Franceschi Public Service
Award each year at the American Advertising Awards.
By Alison Voorhees, Capital City Bank,
2013-2015 AAF Tallahassee President A Tallahassee transplant by way of Pittsburgh, Miami and
Buffalo, with broadcasting as his first love and collegiate
teaching credits to his name, Duane opened Franceschi
6 2016 American Advertising Awards
ADDYbook_2016.indd 6 2/9/16 11:33 AM