2005-2013 UMass Amherst Alcohol survey data April McNally Diane Fedorchak Center for Health Promotion Center for Health Promotion Center for Health Promotion Advances healthy living as a strategy that supports academic and personal success. Center for Health Promotion How data inform our work Center for Health Promotion Heavy episodic Reaches all In 2003 76.7% drinking time high. rate Center for Health Promotion 4 NIAAA report that guides the field of substance abuse prevention in higher education Why Describes theory driven BASICS? methods for changing the culture of drinking at US colleges and NIAAA Tier universities. 1 Strategy http://www.collegedrinkingprevention.gov/ Center for Health Promotion 5 Center for Health Promotion 6 6 Offer alcohol- free social and recreational Increase Restrict options marketing and enforcement promotion of of laws and alcohol policies Change the normative 5 Strategies for Limit alcohol environment and Environmental availability correct Change misperceptions of social norms Center for Health Promotion 7 Puzzle Pieces of Intervention Tier 1: Evidence of effectiveness Tier 2: Evidence of success with college population with general population that could be applied to college population Tier 1: BMIs including Tier 2: Increase policy and enforcement. BASICS Formation of Campus and Community Coalition Tier 3: Promising: Evidence of logical and theoretical promise, but require more Tier 4: Ineffective: No comprehensive evaluation Tier 3: Friday classes, alcohol- free evidence of effectiveness and late night activities, elimination of keg, control or limit tailgating, refuse alcohol Tier 4: Informational, knowledge- industry gifts, safe rides.. based. Center for Health Promotion 8 Comprehensive strategic plan to reduce high risk drinking developed… Fall 2006 Spring 2005: Web Fall 2005: BASICS Fall 2004: CCC MSB based campus grant received formed with key mandatory wide alcohol and BASICS stakeholders for all 1st survey implemented years Data is collected CCC utilizes Rigorous Strategic planning in AEW to identifies gaps in data driven evaluation support writing infrastructure/policy decision making implemented BASICS grant Center for Health Promotion 9 Comprehensive strategic plan Universal Prevention Social Norms & Social Marketing Campaigns Peer Services: PHE, NRBP, Phallacies Early Intervention MyStudentBody.com BASICS Specialized Programs Student Health 101 Collegiate Recovery Community Alcohol Free activities Fresh & Sober Policy revisions & Enforcement Campus and Community Coalition Parent/Caregiver involvement Center for Health Promotion 10
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