2004 AMA Educators' Proceedings - American Marketing Association

422 Pages·2004·5.77 MB·English

2004 AMA Educators’ Proceedings
Enhancing Knowledge
Development in Marketing
Editors
Kenneth L. Bernhardt, Georgia State University
James S. Boles, Georgia State University
Pam Scholder Ellen, Georgia State University
Track Chairs
Peter A. Dacin, Queens University
Jerome Williams, University of Texas at Austin
Debra J. Ringold, Willamette University
Chris T. Allen, University of Cincinnati
V. Kumar, University of Connecticut
Rajkumar Venkatesan, University of Connecticut
Anthony Di Benedetto, Temple University
David Gilliland, Colorado State University
Stephen Kim, Oregon State University
Michael D. Hutt, Arizona State University
Beth Walker, Arizona State University
Charlotte Mason, University of North Carolina
Rohit Deshpandé, Harvard Business School
John (Jeff) F. Tanner Jr., Baylor University
Scott Kelley, University of Kentucky
William D. Perreault, University of North Carolina, Chapel Hill
Gloria Barczak, Northeastern University
Fareena Sultan, Northeastern University
Volume 15
311 S. Wacker Dr. · Chicago, IL 60606
© Copyright 2004, American Marketing Association
Printed in the United States of America
Publications Director: Francesca Van Gorp Cooley
Editorial Project Assistant: Charles Chandler
Cover Design: Jeanne Nemcek
ISSN: 0888-1839
ISBN: 088757-311-5
All rights reserved. No part of the material protected by this copyright notice may be
reproduced or utilized in any form or by any means, including photocopying and
recording, or by any information storage or retrieval system without the written
permission of the American Marketing Association.
ii
Preface and Acknowledgments
Boston was the setting for the 2004 AMA Summer Educators’ Conference. Both the conference program and the
city provided a stimulating environment for attendees. The conference theme, “Enhancing Knowledge Development in
Marketing,” encouraged the examination of new approaches to marketing to help both academics and practitioners keep
pace with a fast-changing global business environment. The competitive sessions and the large number of special
sessions, from both the Special Interest Groups (SIGs) and tracks, helped ensure that the conference accomplished this
task.
The task of organizing a conference with 80 sessions and hundreds of participants is daunting. To accomplish this,
the dedicated efforts of a large number of people are required. First, there are the individuals who submitted papers and
developed special sessions. Then, there are the hundreds of reviewers who gave their time and shared their knowledge
to enhance the quality of the program. Without their efforts, the papers and special sessions would not have been nearly
as beneficial to conference attendees. It goes without saying that the efforts of presenters, discussants, and session chairs
in the competitive and special sessions are invaluable. We would be remiss if we did not also acknowledge the efforts
that resulted in the special sessions proposed by the SIGs. These sessions represent some of the most informative and
useful sessions of the conference. Finally, we wish to acknowledge the work of our conference “Best Paper” committee,
which was headed by Tom Kinnear, University of Michigan.
Anyone who has worked closely with an AMA Educators’ Conference knows that the track chairs are responsible
for accomplishing the lion’s share of the work. The chairs and cochairs of the 14 tracks have worked for more than a
year to encourage submissions, coordinate the review process, build the sessions, and provide support and encourage-
ment for the special sessions included in the program. We thank them for their tireless efforts. By track, the chairs are
as follows:
Consumer Behavior Peter A. Dacin, Queens University
Global and Cross-Cultural Marketing Jerome Williams, University of Texas at Austin
Societal, Public Policy and Ethical Issues Debra J. Ringold, Willamette University
Marketing Communications as Integrated Brand
Building Chris T. Allen, University of Cincinnati
E-Commerce and Technology V. Kumar, University of Connecticut
Rajkumar Venkatesan, University of Connecticut
Product Management/New Product Development/
Entrepreneurship Anthony Di Benedetto, Temple University
Channels of Distribution/Retailing/Supply Chain
Management David Gilliland, Colorado State University
Stephen Kim, Oregon State University
Business-to-Business Marketing and
Organizational Buying Behavior Michael D. Hutt, Arizona State University
Beth Walker, Arizona State University
Marketing Research/Marketing Intelligence Charlotte Mason, University of North Carolina
Marketing Strategy/Marketing Management Rohit Deshpandé, Harvard Business School
Sales and Sales Management John (Jeff) F. Tanner Jr., Baylor University
Services Marketing Scott Kelley, University of Kentucky
Marketing Education/Teaching Innovation William D. Perreault, University of North Carolina –
Chapel Hill
SIG Session Coordinators Gloria Barczak, Northeastern University
Fareena Sultan, Northeastern University
We thank Greg Marshall, AMA Academic Council President, for asking us to chair the conference and for his
encouragement and support during that process. We also acknowledge the help of previous conference chairs Randy L.
Rose, Bruce Money, William Kehoe and Bill Lindgren for their help in bringing us up to speed and launching this year’s
program. The AMA staff also deserve thanks for their help and professionalism. In particular, Clara Nelson, Lynn
Brown, Charles Chandler, and Pat Goodrich have kept us on task and on time. Thanks also to Marie Steinhoff for
typesetting the proceedings.
It was a great conference experience as represented by these proceedings!
Ken Bernhardt Pam Scholder Ellen Jim Boles
Georgia State University Georgia State University Georgia State University
iii
Best Papers by Track
Business-to-Business Marketing and Marketing Education/Teaching Innovation
Organizational Buying Behavior “An Assessment of the Consumer Behavior
“Investigating the Antecedents and Outcomes Seminar in Doctoral Programs”
of Customer Firm Transaction Cost Savings Ronald J. Bauerly, Western Illinois
in a Buyer–Supplier Relationship” University
Neeraj Bharadway, University of Texas at Don T. Johnson, Western Illinois
Austin University
Ken Matsuno, Babson College
Marketing Strategy/Marketing
Channels of Distribution/Retailing/Supply Management
Chain Management “Return on Measurement: Relating Marketing
“Exploring Biaxial Agency Relationships and Metrics Practices to Strategic Performance”
Their Performance Implications Under Bruce H. Clark, Northeastern University
Relational Governance” Andrew V. Abela, Catholic University of
Andrew T. Stephen, University of America
Queensland Tim Ambler, London Business School
Leonard V. Coote, University of
Queensland Sales and Sales Management
“The Digitization of Selling Capability”
E-Commerce and Technology Sundar Bharadarwaj, Emory University
“Outsourcing of Customer Relationship Devon Johnson, Emory University
Management: Antecedents and
Consequences” Services Marketing
Kartik Kalaignanam, Texas A&M “Penalty Decade: Examining Customer
University Responses to Service Organization’s
P. Rajan Varadarajan, Texas A&M Penalties”
University Young K. Kim, Shenandoah University
Amy K. Smith, George Washington
Product Management/New Product University
Development/Entrepreneurship
“Product Newness and the Stage-Gate Societal, Public Policy, and Ethical Issues
Process for New Product Development” “The Strategic Role of Corporate Social
Zafar Iqbal, DePaul University Responsibility Programs in Generating
Rajeth Sethi, Clarkson University Customer Loyalty and Brand Trial”
Julie Pirsch, Villanova University
Shruti Gupta, Susquehanna University
Stacy Landreth, Villanova University
iv
2004 Summer Marketing Educators’ Conference: List of Reviewers
A Thomas L. Baker, University of David M. Boush, University of
North Carolina at Wilmington Oregon
Avery Abernathy, Auburn Anne Balazs, Mississippi Cheri Bradish, Brock University
University University for Women Kathryn Braun-LaTour, Auburn
Manoj Agarwal, Binghamton A. Dwayne Ball, University of University
University Nebraska Eileen Bridges, Kent State
Praveen Aggrawal, University of Soumava Bandyopadhyay, Lamar University
Minnesota, Duluth University Elten Briggs, University of
Michael Ahearne, University of Michael J. Barone, Iowa State Oklahoma
Connecticut University Terry Bristol, Arizona State
Irfan Ahmed, University of Alaska R. Edward Bashaw, University of University West
Liz Alexander, Marshall University Arkansas, Little Rock Steve Brown, University of
Javier Alonso, Autonomous Rajeev Batra, University of Houston
University of Madrid Michigan Tom J. Brown, Oklahoma State
Mark I. Alpert, University of Texas Randy Batsell, Rice University University
at Austin William Bearden, University of Merrie L. Brucks, University of
John Amis, Memphis State South Carolina Arizona
University Michael A. Belch, San Diego State Gary Brunswick, Northern
Alan R. Andreasen, Georgetown University Michigan University
University Russell W. Belk, University of Frank K. Bryant, Howard
Craig Andrews, Marquette Utah University
University Joseph Bellizzi, Arizona State Michele D. Bunn, University of
Jonlee Andrews, Indiana University, West Campus Alabama
University Neeli Bendapudi, Ohio State James Burroughs, University of
Meral M. Anitsal, University of University Virginia
Tennessee Suzeanne Benet, Grand Valley Scot Burton, University of
Charles Areni, University of State University Arkansas
Sydney Joseph Ben-Ur, University of Ronald F. Bush, University of
Jennifer Argo, University of Houston, Victoria West Florida
Alberta David Berkowitz, University of
Dennis B. Arnett, Texas Tech Alabama, Huntsville C
University Barry Berman, Hofstra University
Mark J. Arnold, Saint Louis Thomas M. Bertsch, James Joseph P. Cannon, Colorado State
University Madison University University
David Aron, DePaul University Lance Bettencourt, Indiana Les Carlson, Clemson University
Inigo Arroniz, University of University Russell Casey, Clayton State
Central Florida Parmal Bhagat, Philadelphia University
Laurence Ashworth, Queen’s University Stephen Castleberry, University of
University Neeraj Bharadwaj, University of Minnesota, Duluth
Ramon Avila, Ball State University Texas at Austin Steven U. Cates, Nova
Andrew B. Aylesworth, Bentley Abe Biswas, Louisiana State Southeastern University
College University Joseph Chapman, Ball State
David Blanchette, Rhode Island University
B College Cristian C. Chelariu, York
Charles Blankson, Long Island University
Barry J. Babin, University of University Qimei Chen, University of Hawaii,
Southern Mississippi Paul N. Bloom, University of North Manoa
Ainsworth A. Bailey, University of Carolina Mee-Shew Cheung, University of
Toledo Charles D. Bodkin, University of Tennessee
Julie A. Baker, University of Texas North Carolina Terry L. Childers, University of
at Arlington Ed Bond, Bradley University Kentucky
Stacey Menzel Baker, University of Paula Fitzgerald Bone, West Larry Chonko, Baylor University
Wyoming Virginia University Tim Christiansen, Montana State
Greg Bonner, Villanova University University
v
Alka Citrin, Georgia Institute of Martin Fraering, University of H
Technology Texas-Pan American
Bruce H. Clark, Northeastern Gary L. Frankwick, Oklahoma Alexander Haas, University of
University State University Erlangen, Nuernberg
Cindy A. Claycomb, Wichita State Frank J. Franzak, Virginia Jay M. Handelman, Queen’s
University Commonwealth University University
Stephen W. Clopton, Appalachian Dan Freeman, University of Richard C. Hansen, Ferris State
State University Delaware University
Catherine A. Cole, University of Olivier Furrer, University of Angela Hausman, University of
Iowa Nijmegen Texas-Pan American
Lucette Comer, Purdue University Jon Hawes, University of Akron
T. Bettina Cornwell, Queensland G Thomas J. Hayes, Xavier
University University
Angelica Cortes, University of Tao (Tony) Gao, Hofstra Timothy B. Heath, Miami
Texas-Pan American University University of Ohio
June S. Cotte, University of Lawrence L. Garber Jr., Kelly Hewett, Winthrop University
Western Ontario Appalachian State University Ronald P. Hill, University of South
Robin A. Coulter, Univers Rosanna Garcia, Northeastern Florida
University of Wyoming University Elizabeth C. Hirschman, Rutgers
Sean Dwyer, Louisiana Tech Jule B. Gassenheimer, University University
University of Kentucky Sharon Hodge, Elon University
Ken Gehrt, San Jose State Doug Hoffman, Colorado State
E University University
James W. Gentry, University of John Hogan, Strategic Pricing
Raj Echambadi, University of Nebraska Group
Central Florida Inge Geyskens, Tilburg University Susan Hogan, Emory University
Ahmet Ekici, Bilkent University Morry Ghingold, Bloomsburg Hartmut Holzmueller, Universität
University of Pennsylvania Dortmund
F Mary C. Gilly, University of Earl Honeycutt, Elon University
California, Irvine Christopher D. Hopkins, Clemson
Xiang Fang, Oklahoma State Daniel J. Goebel, Illinois State University
University University Ichirou Horide, Reitaku University
William T. Faranda, James Gabriel Gonzalez, Colorado State David Horne, California State
Madison University University University, Long Beach
Dalia A. Farrag, AASTMT Ronald C. Goodstein, Georgetown Mark B. Houston, University of
Linda Ferrell, University of University Missouri, Columbia
Wyoming John I. Graham, University of Michael Houston, University of
O. C. Ferrell, Colorado State California, Irvine Minnesota
University Kimberly D. Granthan, University Daniel J. Howard, Southern
Troy Festervand, Middle of Georgia Methodist University
Tennessee State University Mitch Griffin, Bradley University Yili Huang, University of Illinois at
Leslie Fine, Ohio State University David A. Griffith, Michigan State Chicago
Adam Finn, University of Alberta University John S. Hulland, University of
Robert J. Fisher, University of Barbara L. Gross, California State Pittsburgh
Western Ontario University, Northridge James M. Hunt, Temple University
Raymond P. Fisk, University of Stephen J. Grove, Clemson Kenneth A. Hunt, Fort Lewis
New Orleans University College
Karen Flaherty, Oklahoma State Rajesh Gulati, Saint Cloud State Gary Hunter, Arizona State
University University University
Renee A. Florsheim, Loyola Gregory T. Gundlach, University Julie Huntley, Oral Roberts
Marymount University of North Florida University
Lukas Forbes, Western Kentucky Pranjal Gupta, University of Gatignon Hurbert, INSEAD
University Central Florida
Andrew M. Forman, Hofstra Kevin Gwinner, Kansas State I
University University
Christophe Fournier, Montpellier Subin Im, San Francisco State
University University
vi
Charles A. Ingene, University of William Keep, Quinnipiac Kam Hon Lee, Chinese University
Mississippi University of Hong Kong
Scott Inks, Ball State University William J. Kehoe, University of Sanghyun Eddie Lee, Purdue
Jeffrey J. Inman, University of Virginia University
Pittsburgh Scott Kelley, University of Donald Lehmann, Columbia
Easwar Iyer, University of Kentucky University
Massachusetts Kathleen J. Kelly, Colorado State James H. Leigh, Texas A&M
University University
J Patricia Kennedy, University of Bill Lesch, University of North
Nebraska-Lincoln Dakota
Donald W. Jackson Jr., Arizona Bob Kent, University of Delaware Jack Lesser, Miami University of
State University Antia D. Kersi, University of Ohio
Laurence Jacobs, University of Western Ontario Peter Popkowski Leszczyc,
Hawaii, Manoa Omar Khan, Boeing Institute of University of Alberta
Haeran Jae, University of International Business Aron Levin, Northern Kentucky
Kentucky John Kim, Oakland University University
F. Jaramillo, University of South Ahmet Kirca, University of South Terry Loe, Kennesaw State
Florida Carolina University
Cheryl Burke Jarvis, Arizona State Jill G. Klein, INSEAD Tara Lopez, University of Southern
University Lisa R. Klein, Cornell University Mississippi
Satish Jayachandran, University of Susan Kleine, Bowling Green State Kenneth Lord, Mercer University
South Carolina University William Lundstrom, Cleveland
Bob Jewell, Virginia Tech Richard H. Kolbe, Kent State State University
Jean L. Johnson, Washington State University Nicholas Lurie, University of North
University Robert V. Kozinets, Northwestern Carolina, Chapel Hill
Chris Joiner, George Mason University Richard J. Lutz, University of
University Balaji C. Krishnan, University of Florida
Eli Jones, University of Houston Memphis John G. Lynch, Duke University
Marilyn Y. Jones, Bond University Trichy Krishnan, National Gary Lynn, Stevens Institute of
Sungwoo Jung, State University of University of Singapore Technology
New York, Oneonta Michelle B. Kunz, Morehead State William M. Lynn, Cornell
University University
K
L M
Manish Kacker, Tulane University
Michael A. Kamins, University of Gene R. Laczniak, Marquette Deborah J. MacInnis, University of
Southern California University Southern California
Destan Kandemir, Michigan State Russell N. Laczniak, Iowa State Scott MacKenzie, Indiana
University University University
Pallassana K. Kannan, University Raymond LaForge, University of Douglas MacLachlan, University
of Maryland Louisville of Washington
Dimitri Kapelianis, Arizona State Jay Lambe, Virginia Tech Thomas Madden, University of
University Richard Lancioni, Temple South Carolina
Kiran Karande, Old Dominion University Vijay Mahajan, University of
University Michel Laroche, Concordia Texas at Austin
Eric J. Karson, Villanova University Naresh Malhotra, Georgia Institute
University Michael S. LaTour, Auburn of Technology
Jack J. Kasulis, University of University Alan J. Malter, University of
Oklahoma Robert F. Lauterborn, University of Arizona
Constantine S. Katsikeas, Cardiff North Carolina Chris Manolis, Xavier University
University Debra Laverie, Texas Tech Ray A. Marquardt, Arizona State
Patrick J. Kaufmann, Boston University University
University Diana Lawson, Saginaw Valley Dawne Martin, Kansas State
Carol J. Kaufman-Scarborough, State University University
Rutgers University Angela Y. Lee, Northwestern Ingrid M. Martin, California State
Susan M. Keaveney, University of University University, Long Beach
Colorado
vii
Carolyn Massiah, Arizona State Elizabeth S. Moore, University of Laura A. Peracchio, University of
University Notre Dame Wisconsin, Milwaukee
Charla Mathwick, Portland State Marian C. Moore, University of A. Morys Perry, Michigan State
University Virginia University
Ken Matsuno, Babson College William Moore, University of Utah Robert Peterson, University of
James Trey Maxham, University of Neil A. Morgan, University of Texas
Virginia North Carolina Ross D. Petty, Babson College
Michael B. Mazis, American Maureen A. Morrin, Rutgers Greg Pickett, Clemson University
University University, Camden Nigel F. Piercy, University of
Larry McCarthy, Seton Hall Linda Morris, University of Idaho Warwick
University Marlene Morris, Georgetown Kishore Gopalakrishna Pillai,
Michael McCarthy, Miami University Florida State University
University of Ohio Carol M. Motley, Howard Robert E. Pitts, Creighton
Michael A. McCollough, University University
University of Idaho Susan M. Mudambi, Temple Michael Polonsky, Victoria
Robert E. McDonald III, Texas University University
Tech University Avinandan Mukherjee, University Constance Porter, Georgia State
Lydia McKinley-Floyd, Clark of Bradford University
Atlanta University B. P. S. Murthi, University of Mark Pritchard, Arizona State
Edward McQuarrie, Santa Clara Texas, Dallas University
University Matthew B. Myers, University of Chris Pullig, Baylor University
Raj Mehta, University of Tennessee Girish N. Punj, University of
Cincinnati Niklas Myhr, American University Connecticut
Sanjay Mehta, Sam Houston State
University N Q
Meg Meloy, Pennsylvania State
University Susan L. Nelson, University of William J. Qualls, University of
Mohan Menon, University of South North Dakota Illinois
Alabama Jesper Nielsen, University of Pascale Quester, University of
Matt Meuter, California State Arizona Adelaid
University, Chico Rakesh K. Niraj, University of
Timothy P. Meyer, University of Southern California R
Wisconsin, Green Bay
Morgan P. Miles, Georgia Southern O Pushkala Raman, Florida State
University
University
Barbara Oates, Texas A&M Seshan Ramaswami, Singapore
Felicia Miller, University of
University Management University
Cincinnati
Matthew P. O’Brien, University of Brian T. Ratchford, University of
George R. Milne, University of
Arizona Maryland
Massachusetts
Gabriel Ogunmokun, University of Pradeep A. Rau, George
Soonhong Min, University of
Southern Queensland Washington University
Oklahoma
David J. Ortinau, University of William Redmond, Bowling Green
Sungwook (Sam) Min, California
South Florida State University
State University
Amy L. Ostrom, Arizona State Werner Reinartz, INSEAD
Michael S. Minor, University of
University Edward Rigdon, Georgia State
Texas-Pan American
Cele Otnes, University of Illinois University
Andrew A. Mitchell, University of
A. Ben Oumlil, University of Shannon B. Rinaldo, University of
Toronto
Dayton Kentucky
Toshihiko Miura, Chuo University
Aric Rindfleisch, University of
Sumaria Mohan-Neill, Roosevelt
P Arizona
University
Robin J. B. Ritchie, University of
Jakki J. Mohr, University of
Michael Pass, California State Western Ontario
Montana
University, San Marcus Anthony S. Roath, University of
Bruce Money, University of South
Audesh Paswan, University of Oklahoma
Carolina
North Texas Mary Lou Roberts, University of
David Moore, University of
Antony Peloso, Arizona State Massachusetts, Boston
Michigan
University
viii
Anne L. Roggeveen, Babson Arun Sharma, University of Miami Baohong Sun, University of North
College David Shepherd, Kennesaw State Carolina
José Antonio Rosa, Case Western University Suresh Sundaram, Loyola College
Reserve University Elaine Sherman, Hofstra University in Maryland
Randall L. Rose, University of Eric Shih, Wake Forest University Scott R. Swanson, University of
South Carolina Okazaki Shintaro, Autonomous Wisconsin, Whitewater
William T. Ross, Pennsylvania University of Madrid Niladri Syam, University of
State University Shannon Shipp, Texas Christian Houston
Aleda Roth, University of North University
Carolina, Chapel Hill Judy A. Siguaw, Cornell University T
Donald Roy, Middle Tennessee Tim Silk, University of Florida
State University David H. Silvera, University of Raghu Tadepalli, Xavier University
Thomas L. Rudolph, University of Tromso Debrata Talukdar, State University
St. Gallen Jagdip Singh, Case Western of New York, Buffalo
Cristel Russell, San Diego State Reserve University Charles (Raymond) Taylor,
University Indrajit Sinha, Temple University Villanova University
J. Edward Russo, Cornell Eugene Sivadas, Rutgers Valeria Taylor, University of
University University Tennessee, Chattanooga
Anu Sivaraman, University of Ramendra Thakur, Southern
S Houston Illinois University, Carbondale
Stanley Slater, Colorado State Hans M. Thjomoe, Norwegian
Gad Saad, Concordia University University School of Management
Jeffrey Sager, University of North Rebecca J. Slotegraaf, Indiana Gloria Thompson, University of
Texas University Phoenix
Sema Sakarya, Bogzaici University Daniel C. Smith, Indiana Phil Titus, Bowling Green State
Saeed Samiee, University of Tulsa University University
Ozlem Sandikci, Bilkent University Michael F. Smith, Temple Jeffrey Totten, Southeastern
Mitrabarun Sarkar, University of University Louisiana University
Central Florida Alina Sorescu, Texas A&M Louis W. Turley, Western
Pookie T. Sautter, New Mexico University Kentucky University
State University Mark Speece, Asian Institute of
Jan Napoleon Saykiewicz, Technology U
Duquesne University Susan Spiggle, University of
Debra L. Scammon, University of Connecticut Wolfgang Ulaga, ESCP-EAP
Utah Mark T. Spriggs, University of St. European School of
Hope J. Schau, Temple University Thomas Management
Jeffrey Schmidt, University of David E. Sprott, Washington State U. N. Umesh, Washington State
Illinois, Urbana-Champaign University University
Matt Seevers, University of Narasimhan Srinivasan, University David J. Urban, Virginia
Kentucky of Connecticut Commonwealth University
Richard Semenik, Montanta State Claire Stammerjohan, Washington
University State University V
Sankar Sen, City University of Simona Stan, University of Oregon
Clay Voorhees, Florida State
New York, Baruch Muarura H. Stein, Nova
University
Sanjit Sengupta, San Francisco Southeastern University
Glenn B. Voss, North Carolina
State University Nancy J. Stephens, Arizona State
State University
Rajagopalan Sethuraman, Southern University
Kevin E. Voss, Oklahoma State
Methodist University Michelle Steward, Arizona State
University
Murphy A. Sewall, University of University
Connecticut David W. Stewart, University of
W
Abhay Shah, University of Southern California
Colorado, Pueblo David Strutton, University of North A. N. M. Waheeduzzaman, Texas
Reshma Shah, Emory University Texas A&M University
Matt Shank, Northern Kentucky Rodney L. Stump, Morgan State Kirk Wakefield, Baylor University
University University Suzanne B. Walchli, University of
Richard Shannon, Western Ursula Y. Sullivan, University of the Pacific
Kentucky University Illinois
ix
Gianfranco Walsh, University of Chris White, Michigan State Nancy Wong, Georgia Institute of
Hannover University Technology
Wakiuri Wamwara-Mbugua, Klaus-Peter Wiedmann, University Veronica W. Wong, Aston
Wright State University of Hannover University
Walter Wang, Pennsylvania State Joshua Wiener, Oklahoma State Barbara Ross Wooldridge,
University University University of Tampa
James Ward, Arizona State William L. Wilkie, University of Rosalind Wyatt, University of
University Notre Dame Houston
Danny Weathers, Louisiana State Patti Williams, University of Scott Wysong, University of Dallas
University Pennsylvania
Kevin H. Webb, University of Terrell G. Williams, Western X
Richmond Washington University
William Weeks, Baylor University James Wills, University of Hawaii Henry Yu Xie, Saint Louis
Yinghong Wei, University of North Dale Wilson, Michigan State University
Carolina University
Marc Weinberger, University of Phillip Wilson, Midwestern State Y
Massachusetts University
Richard Yalch, University of
Cassandra D. Wells, Morehouse Alma Wimsatt, Texas A&M
Washington
College Commerce
Ruoh-Nan Yan, University of
Marcel Weverbergh, University of Jorge Wise, Monterrey Tech
Arizona
Antwerp Mary Wolfinbarger, California
Kim Sally Young, George
Yun-Oh Whang, University of State University, Long Beach
Washington University
Central Florida
x