1948 06 14

100 Pages·2013·8.95 MB·English

PRICE 25 CENTS
The Newsweela Rad' and Television
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fer the THIRD time
,
For the third time WLS has been awarded the $500 Gold
Medal of the National Board of Fire Underwriters ... "In recognition of outstanding
public service in promoting thorough and effective fire prevention." This is repeated national
recognition of a service long applauded locally -by state and local fire
departments, officials and especially among farm folks. Another reason why WLS
is listened to ... respected ... believed in Midwest America.
Another reason why WLS gets results!
The
PRAIRIE
FARMER
STATION
50,000 watts, 890 KC, American Affiliate, Rep-re sented by JOHN BLAIR & COMPANY, Affiliated in Management with
KOY, Phoenix, and the ARIZONA NETWORK KOY, Phoenix KTUC, Tucson KSUN, Bisbee - Lowell - Douglas
s
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a:zee1/4.
VIEMEIMIMMIMM

elf
íelaeae.cted
rf
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iZecu efficago Sau 7zaacúdco "g%leywood Vane
-
NO BY-PASSING
YANKEE
ROUTE
1
%ice a.'útect tuctte ta
"MAIN
STREET"
in every New England market
When you talk to the home -town people There are 23 of these Yankee home -town
from their own home -town statio-n right in stations. Every one of them gives you direct
the downtown shopping center you're access to an important market and com-
getting somewhere. plete city and suburban coverage of that
You find- m ore people at home that wa-y. market.
We know and probably you do, too The Yankee route covers six states. Wher-
that people listen to their local station, es- ever you follow it, from Bridgeport to
pecially when the local station- g ives them Bangor, it lands you right in the spots
everything in entertainment local, re- where population and buying power are
gional and national. concentrated.
i
,4CCeittQitee THE YANKEE NETWORK'S '7oceptrecteeopt
THE YANKEE NETWORK, INC.
Member of the Mutual Broadcasting System
21 BROOKLINE AVENUE, BOSTON 15, MASS. Represented Nationally by EDWARD PETRY & CO., INC.
Published every Monday, 53rd Einssteuree d (Yase ars ecBonoodk clNasusm bmera)t terp ubMliasrhcehd 1i4n, F19e3b3r, uaarty Pboys t BORfOfiAcDe CAaSt TIWNGa shPiUnBgLtIoCnA,T IODN. S,C .,I NuCn.,d er8 70a ct Noaft ioMnaalr chP re3s,s 1B87u9il. ding, Washington 4, D. C.
l.lpcamin y Business Briefly
Closed Circuit
I
June 13 -16: Advertising Federation of Amer- MUTUAL RENEWALS 41 Four MBS 52-
PinH aILddCiOng itse lmevoirsei onin tsehroewst etdo tphraens enBti nrga dCior ossbety- iccian nactoi.n vention, Netherland Plaza, Cin- wMp.emeet.ka, lwreefofnereckwtsiva, els2 0Ja unQlnyuo eu1sn2tci, oetndhs r,oF urSigdahtau yrC,d eaRcyiols n,&s o 8n-P 8rA:e3sCr-t
up. Singer's associates are dubious of effect June 13 -17: Advertising Assn. of the West brey; DL &W Coal Co., The Shadow, Sundays.
poalbna lneB nseinhdog w'fso sr pwliacottueulrrd e s unmobtmo xes rt.ao frIftfi c edf oercb isuyitoe nat re.i ss tsfa vaorre- Junscepo rninvg1e4 n t-ic1oo5nn:, f eSrAeancmcraee,mr iceaHnntoo t,e lM CaSarltkiafet.t lienrg, WAassshn-. L5ra- e5ue:f'3sf0 &Op .mRmye.,ga ane ;f feSHcht.oi vwCe, . SCSeouplnet. d a1My2s,i l,l tihnr3go - 3uC:go3h.0, REpru.nmthie. :-
effective Sept. 26, through Gardner Advertis-
W EIERE will WINX go, now that Washington ington. ing Agency; R. B. Semler, Billy Rose, week-
Pc t has contracted to acquire control of CBS - June 14 -17: Radio Mfrs. Assn. convention, days, 8:55 -9 p.m., effective July 12, through
oi ned WTOP, subject to customary FCC ap- Stevens Hotel, Chicago. Erwin Wasey & Co. Program currently heard
pNr )gvraol ?i ntTehreesrtes',s wshpaetc uwlaitthio np erahbaopust onsae l-et hirtod June 16 -18: National Federation of Sales only Monday, Wednesday, Friday.
of Washington's 1,300,000 population colored. EHxoetceul,t iveNse w cYoonrvke. ntion, Waldorf- Astoria P & G RENEWS Procter & Gamble has
signed 52 -week renewals with ABC for 15
IOIzV 1ieT E&R HNAarTrIiOetN AFrLi daSyIsL, V9E:3R0 -1C0o .p, .msp. oonns oCriBnSg Junceo nv18e n-1ti9o:n , FCloorlidonai aAl sOsnr.a nogfe BCroouardt cHasotteerls, ma.min.u twese eokfd aBysr,e akanfads t Wine lcHoomlley wToroadv, el1e1r -s1, 1:1125-
th ough Young & Rubicam, New York, looking Orlando, Fla. 12:30 p.m. weekdays. Compton Advertising,
acoronusindde refodr ias n9o:t3h0e r- 10n etpw.mor. k.F rOidnaey avpaeirliaobdi liotyn (Other Upcomings on page 66) NFleawk esY. oCrko,m phtaonnd, lefso r fiCrsrits cop,r oBgernatmon f&o rB Iovwolreys
NBC recently vacated by Sterling Drug. for Ivory Snow jointly handle Welcome Travel-
Bulletins ers. Renewals effective July 1.
MEMBER of President's Cabinet has appealed
to Census Bureau for inclusion of radio- tele- ALL SEALTEST TO AYER N. W. Ayer
varisei onne eqdueeds tifoonrs dienp 1a9rt5m0 ecnetnaslu so opne ragtrioounn. d data BauILthLo risttyri ptpo inigs suFee d"ecreaals eT raandde Cdoesmismt"is soiornd eorsf &tis iSnogn- ptroo mhoatniodnle, alNl aStieoanlatel st Dparoirdyu ctPs roaddvuecrt-s
approved Friday by House Interstate Com- Corp. announced Friday. Plans for use of
JULIUS KAYSER & Co., New York, nego- merce Committee. It substitutes Commission Thursday 9:30 p.m. time, on which Jack
tiating for five -minute weekly spot on NBC authorization to prepare complaints for pres- Carson formerly appeared to be announced
television for hosiery and knitwear, probably entation to Federal District Courts for prose- shortly. McKee & Albright, Philadelphia, for-
preceding Camel newsreel Wednesday or cution. merly handled Sealtest radio, and Ayer maga-
Thursday, starting about Aug. 1. If deal jells. zine and other promotion.
program will be film produced by Edward CAMPBELL SOUP STARTS
PNaedwu laY'so rkn, ewis vagideenoc y.f irm. Cecil & Presbrey, INTENSIVE N. Y. DRIVE CBS RENEWALS Two CBS 52 -week re-
ZENITH'S Comdr. Gene McDonald, whose cCaAmMpaPiBgnE LeLv erS OstUagPe dC of.o rs taanryti nCga mlaprbgeelsl t plroocda-l nCeluwba l1s 5a nannodu nEcdewd aFrdr idRa. yM: Curarmowpb, e7ll: 3S0o -u8 p p.Cmo..,,
Ptthuhrrooensue)g vhisi sti eolnre epa(hTdoVynie n wgci othmp lpaliansn teyfn oferor rs pfpruealsly -eilnnetngag tfithore nif geahto-t uWcactrJ rZyo innW gfN ivBe pCrN oemWwo NtiYoEnoW rk ianCncidltuy d Wes tOatRipo.a nrstP i-crWoipgCaratBimnSgs wWPeeheeetk,e dlaoMycskr,., aenfPfdeh ciltMaivdrese .l pJNhuinoaer;t h2, C8,To lugtehasrtdeo-au yPgsah,l m8Wo:3lia0vr e-d9-
FCC looking toward rules to govern proposed shows, plus station breaks and time signal an- p.m., effective July 6, through Sherman -Mar-
saenrdv icise . oHpet imis iswtiicn nianbgo umt opreu balnicd macocreep tcaonncvee rotsf ntoomunactoe mseonutps . alsCo oamirmede rcoina lsf irmfo'sr daCytaimmpeb enlel'ts- qmueert the,i atCuhs,i caregtou. rnCinamg pAbeulgl . p2r. ograms, on sum-
" Boxoffice TV." work show, Double or Nothing. Grand total of
tomato soup sales messages every week in New FOOD FIRM SPONSORS Seeman Broth-
CAPITOL TRANSCRIPTIONS has met flat York area is 65. ers (White Rose food products) has signed
turn -down from NBC Radio Recording Divi- Promotion, keyed to summer meals and reci- with ABC eastern network to sponsor Buddy
sion on sale of latter's Thesaurus library. pes, features Campbell's tomato soup as per- Weed Trio 52 weeks, Sat. 10:45 -11 a.m., start-
fect answer to many cooking problems. ing July 3. Agency, J. D. Tarcher & Co., New
REP. LYNDON B. JOHNSON (D- Tex.), pop- York.
ular Hill figure, now regarded as having bet-
ter than even chance at Senate seat to be MUTUAL CO -OP Mail Bag with Gabriel
vacated by W. Lee ( "Pass the biscuits Pappy ") APPLAUSE FOR FRIEDA Heater to start on MBS Aug. 30 as daytime
O'Daniel, who isn't running. Mrs. Johnson APPROVAL of President Truman's ap- co -op, 12:45 -1 p.m.
owns KTBC Austin, Texas, CBS regional pointment of Frieda B. Hennock to FCC
outlet. came from Washington, D. C. chapter
Assn. of Women Broadcasters. KIX SHIFT CONFIRMED
vPmOHfaiHfdialfsleniR c ,e "bAt hRyhSe oaamEfUds i e.-o TE hS oUda.f fduo Ra cjrog NalaeitEEnintoetvcRn sye tb r Woyaago nneakddSmyl cen httRre oaat aoodddC loerioopbo yeo ta,e m sdMpsF" uo CfbbcrwClsiyia.is tlhlic UoeAhnd.psa . sr iorSnin- ..- beCM(neJoer'uEpss. n)yx ,c se poaoc rnwehf1 ts4a rs)iir" briednmustegootasi l oniutrnS thai eoboenfitln. ore s uOrtiasbhew pcecob peonmrergae innmdcBigiitiaori toett siewnoieen nn sodt,tof e u frt smw otSrdeo(eymamRn.y"---- FctvTaoeneAa ranteCTlhoaeaauTld mtn hactb ca-ehyLcmma oa tu-eiA LrnnGdBtat Ceifrwnsr daoeo Cirmdua[eB ll n dRGDtnMOre'aaAtnil nlD eclcsCorDe aAnrihl- fSv FiaTirMssimIt iNzois.Ggl nhl,Res i rfFoMatheurliddaatdiys n-a eSiyt3s as,i] mAg KnbBpreueilCxed-t
FF r Rn k FIER. SMT ulTleIMn Ew aisn omn orWe atshhainn gt2o0n ysecaernse, as2it1de) e. Irnintegr sataptpeo iCnotmmemnetr ce( sCeeo msmtoitrtyee , pcaogne- tKChliruxob u, ogneh f ffeiTcrtsaitvt he1a 5mA- mu -gLi.na ui1rt6de. Ks5ei2gx -m wreeeepnklta cocefo s nBTtrroaencatik fCafoos.tr,
(Continued on page 98) whichs drops quarter -hour.
Paèe 4 June 14, 1948 BROADCASTING Telecasting
ANS tells the ladies
ABC AFFILIATE
5000 W 980 KC
It takes selling power to make the ladies rush in and buy the latest fashions.
And leading department stores here have used WSIX consistently for four,
five and seven years to bring in the crowds. That's proof
again WSIX gives effective sales coverage of
Nashville's 51- county retail trade area. Inves-
tigate WSIX's cost per listener and past
record for consistent power to sell. Call
your nearest Katz representative for any
facts and figures you may need.
NASHVILLE TENNESSEE
11111111 11 11 11 11
11111111 National Representative: THE KATZ AGENCY, Inc.
131_I_1= II_I_I=13
AND WSIX -FM 71,000 W 97.5 MC
.IS
X gives you all three: Market, Coverage, Economy!
I
BROADCASTING Telecasting June 14, 1948 Page 5
*F84 , Published Ir. ekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and
Circulation Offices: 870 National Press Bldg.
Washington 4, D. C. Telephone: ME 1022
It INDEX:
GENERAL NEWS STORIES __- PAGE 22
G TELEVISION __ _____PAGE 27
-J DEPARTMENTS:
Agencies 10
PR° M0j\\oN GS Allied Arts __ 84
Aj Commercial 56
t\ÉGeo MpNCE °,, Editorial _ 52
FCC Actions 90
RF cG Management 54
Q VI Network Accounts 14
New Business 14
News 62
Our Respects to 52
Production 86
Programs 83
Promotion 89
Technical _ _ 81
BOOK OF THE MONTH TTeulrenstatabtules Report _. _ __. 1816
N_/
FEATURE CALENDAR
I First issue of the month: Comparative Network
Program Sponsors Schedule
Second issue: Network Boxscore; Public Interest
Third issue: Trends Survey
"Standard Rate and Data" Fourth issue: Milestones
Each issue: Video, AM and FM Parades, FCC
Box Score
At Washington Headquarters
Each monthly issue of S. R. & D. carries
WFBM's one and only rate card. National ad- SOL TAISHOFF
Editor and Publisher
vertisers pay no more for time on WFBM than
local advertisers, and -to coin a phrase -vice ART KINEGD, ITMOaRnaIAgLin g Editor
versa. J. Frank Beatty, Rufus Crater, Associate Editors;
Fred Fitzgerald, News Editor; Paul Fulcomer,
How much per minute? Amt. to the News Editor. STAFF: Lawrence
Christopher, Jo Hailey, Ed Keys, Tyler Nourse,
A minute is more on WFBM than on any other Joseph M. Sitrick, Mary Zurhoret; EDITORIAL
Indianapolis radio station. But, when that min- AGrSaScIeS THAaNrgTroSv: e, YMvoanryn e MCcCaladuwleeyl,l , DNoarinsc yS ulDlivieahnl.,
ute -cost is spread over central Indiana -wher-e Eleanor J. Brumbaugh, Secretary to the Publisher.
WFBM delivers top CBS and local programs BUSINESS
we figure we've got the lowest cost in town. MAURY LONG, Business Manager
George L. Dant, Adv. Production Manager; Harry
We're popular!- Hooper gives us FIRST rat- Stevens, Eleanor Schadi.
ing for 16 months in a row. AViUolDa ITSIuNthGe:r lanBd. . T. Taishoff, Irving C. Miller,
We're powerful! -BMB gives us more radio SPECIAL PUBLICATIONS
families in central Indiana counties than any BERNARD PLATT, Director
other measured station. Estelle Markowitz.
And, we're not over -rated on the rate card. CIRCULATION AND READERS' SERVICE
WINFIELD LEVI, Manager
Add merchandising service, promotion, and David Ackerman, Warren Sheets, Chapelier Hodg-
\,408,1, acceptance and you have "bargain day" every day son, Jeanette Wiley, Elaine Suser, Lillian Oliver.
on WFBM- Indiana's only basic CBS station. NEW YORK BUREAU
250 Park Ave., Zone 17. PLaze 6 -8366
EDITORIAL: Edwin H. James, New York Editor.
Florence Small, Irving Marder, Marjorie Ann Don-
nell, Anita Lamm.
Ii WFBM is "First in Indiana" any way you look at it! BArDucVeE RRTobISerItNsoGn:, SS. eJn. ioPra uAl, sAsodcviaetreti sEindgi toDr.i rector;
Tom Stack.
i CHICAGO BUREAU
360 N. Michigan Ave., Zone 1. CENtraf 4116
William L. Thompson, Manager; John Osbon.
WF B M BASIC AFFILIATE: Columbia Broadcasting System 6D0a0v0i dS uGnliscektm BaHnoO,u LleLWvYaeWrsdtO, COZoDoan set B 2UM8R. aEHnAaUEg merp; stReaaldp h8 18G1.
Tuohman, Hollywood News Editor; Ann August.
TORONTO
INDIANAPOLIS Represented Nationally by The Katz Agency Jam41e7s MHoanrbtaogunre sC. ommission Bldg. ELgin 0775
BROADCASTING Magazine was founded in 1931 by
Broadcasting Publications Inc., using the title:
BROADCASTING -The News Magazine of the Fifth
Il Estate. Broadcast Advertising was acquired in
1932 and Broadcast Reporter in 1933.
Reg. U. S. Pat. Office
Copyright 1948 by Broadcasting Publications, Inc.
Subscription Price: $7.00 Per Year, 25c Per Copy
Page 6 June 14, 1948 BROADCASTING Telecasting
REACH
HOW TO
FERST
THE SOUTH'S
INDUSTRIAL AND FARM MARKET
PICK KPRC, THE SOUTH'S
FIRST STATION
-- Yes, KPRC is FIRST! FIRST in Houston, "hub of
the Southwestern boom in oil and farming.!. .F IRST
IN THE SOUTH'S FIRST MARKET! And
O
KPRC has increased its dominant position over other
AA S
O.HES radio stations in this market, as 1948 listening* sur-
1ER N
veys show:
1947 1948
S BOO N 011 . KPRC over Station "B" 28.03% 46.8%
1
KPRC over Station "C" 31.5% 59.9%
KPRC over Station "D" 172.5% 293.9%
'
F
ARMING Put your client's message where it will reach the most
na-
Subscriber to will listeners in this thriving industrial -and farm market
onth
m of the Southwest. Pick KPRC, now For availabili-
15 es this r,t of !
Moil account ties call Petry or write us.
1 maegyaeeZ -olonpp eningt r ., Ewu 1bKt, l n For copy nottonol survey, write KPRC
an ess in tlr.
get bus xrt of uitl
big telnl 1 ,yiin Nlnhu
ta;1utalrttthews.,e 1t{tllo nl4,% tillv,tnl'! tüa;; f/kS T IN HOOPER
tvl" e `ail,u+ tlt iqavilve RATING
1
lo't1t
Iztut,
in`)W' "l,a(_
NOT IN B. M. B. RATING
tl,::
of
IN THE SOUTH'S
PRO
FIRST MARKET
to
HOUSTON
950 Kilocycles 5000 Watts
National Representatives: Edward Petry and Company . . . Affiliated with NBC and TON . . . Jack Harris, General Manager
BROADCASTING Telecasting lune 14, 1948 Page 7
THE
YOU GETTING
ARE
THE
VOTES OF
',
AUDIENCE
OUTSIDE
T00?
COAST,
ON THE PACIFIC :/
+PP,
4"
No MATTER How coon a campaign you put on, only Don Lee can get you
all the votes of the outside audience on the Pacific Coast. All 4 networks
cover the inside market, but only Don Lee has enough stations to reach the
5% billion dollar outside market (the area outside the metropolitan trading
areas of the cities regularly surveyed by C. E. Hooper: Los Angeles, San
Francisco, Oakland, San Diego, Portland, Seattle and Spokane). A C. E.
Hooper 276,019 coincidental telephone -call survey proves this.
The Pacific Coast demands the Don Lee coverage technique! Thousands
THOMAS S. LEE, Pres. LEWIS ALLEN WEISS, Vice- Pres.. Gen. Mgr. SYDNEY GAYNOR, Gen. Sales Mgr.
The Nation's Greatest Regional Network
of mountains, up to 15,000 feet, surround nearly every market and make
reliable long -range reception impossible. But Don Lee, with 44 local net-
work stations (two and three times as many as any of the other Pacific
Coast networks) broadcasts from within every one of these mountain -sur-
rounded markets. Remember: If you want the full support of the big,
wealthy outside audience (as well as the inside audience) on the Pacific
Coast, put your show on the only network with enough facilities to reach
all the voters: DON LEE.
1313 NORTH VINE ST., HOLLYWOOD 28, CAL. Represented Nationally by John Blair & Company
DON LEE
BROADCASTING SYSTEM
imnimmmmmuummumimmummummmimmomuomuumommuouummmimmouuuuuummummmuimumimimmmomummmmimmmumououimuumnmmima
aiqy
t2/2 C
WE
nmlllu111111IIIIINIIIIIIIIIIillllll11:1 11llllllllllllllllllllllllílllmmiiiiil! mimIIIIIIIIIIIIIIIiIImIIIIIIIIIIIImImIIIIIIIIIIImIIImiImIIImIIIIImII iliiIIIIIIIIIIIIIIImIIIIIiIIIIIImIMINIIIMImllmlm
W. MILLARD, vice president and general manager, American
SELL ejHome Appliance Co., San Francisco, and former director of office
of materials and facilities of War Food Administration, rejoins
DON'T Kudner Agency, New York, in executive capacity. He was on
original staff when the late ARTHUR KUDNER founded agency in 1935.
KENNETH S. PRATT, with Ruthrauff & Ryan, New York, since 1934,
appointed account executive for Dodge Division of Chrysler Corp.
E. C. BRADLEY, former director of creative department of Dancer -
TO Fitzgerald- Sample, Chicago, joins account executive staff of Biow Co.,
New York.
GOODWILL Adv. moved from 1650 Broadway to 40 E.
40th St.. New York. Telephone: MUrray Hill 6 -3672.
ROBERT GILES SWAN, radio director, Joseph Katz
Adv., New York, is the father of a girl born June 4, in
TINY the Johns Hopkins Hospital, Baltimore.
VINCENT J. MEDICI, formerly with Norman D.
Waters & Assoc., joins Fred Gardner Co., New
York, as account executive He will concentrate on
i01Z food and beverage accounts. Mr. Bradley
(KYà)1
EDGAR A. SHOAFF, former chief of advertising division, War Assets
Administration, and before that copy editor for Needham, Louis &
Brorby, Chicago, joins J. M. Strauss & Co., Los Angeles, as vice presi-
of dent and general manager.
kids, and we know that dthaioluy.s aBnudts not ARuLbFiRcaEmD foJr. S11C AyLeaPrOs N(HE,o lfloywrmooerd mofafnicaeg),e rj oionfs pMrocdCuacntino -nE riocfk sYoonu, nNg ew&
We love listen to WAVE thar almost York, July 1 as manager of radio production, succeeding RUSS JOHN -
STON, who joins NBC as director of newly- formed television features
toddlers Totz is way our listening division (see page 86).
Totz, KKeennttuucckkyy! and outside
off tthhee Kentucky WNeAwL TYEoRr kM, . aCppRoAinMtePd, fovrimcee r parcecsoiduennt te xeocf utBivreo owkeit,h RSumthitrha,u ffF r&en cRhy an&,
radius. exclusively for the laTrgrea diinndgu Astrreiaal, JDAoMrraEnSc e,F .N eDwE VYIoNrkE., formerly with Walker & Downing, joins copy
WcwehAnitVcehEr howaf sot hrkmes o Srcteao tmsea-bl-e-istn hePed oL teoWnudiistshvli ltl5he( a n alwl athtptesa, r tri etos'sft CNdeHepwAasrR,t mLwEerSnit t iEno.g f GuWAnCY.d oe,E lrlf eaotrbtrly, lpDiBnaaoesy ttht oow1fn4 e, " llyC aeshIa nurdccsi.k ,r aemcPGtiouatyrtss e,b"om uf ejrrognaihtdn .ies o d Kiatonirrdc, hDteerla,e yvtHioseniol tnDo.na iHly&e
of the pSlatayyt et,o cover this 'mt ohsatv iiemm tppo o rftoarnkt out an aClAsoT HwEasR aINnnEo uTnIcDerE MwiAthN WSOHNIO, foDramyteorn sefrovri cfeo udri ryeecatorsr,.
child's --and you O& lmCsot.e. d Lo&s AFonlgeeyl,e s,M iinn nehaopmoeli s,e cojonionms icsE rwdienp, arWtmaesnety.
KeWxeetnr attuh hciankanklyyf -yfcaoorume'!lml augnrietye tthhaatt iditso d)n ou'tes tsy nto'otu o p aatihyt si ynt -okM ctiusty' l -s. mjKuRonLOiadnnIGesT rE KTaRgnE. e aNnmMEc leycl iD &so aO fs& N T saAHoCrlLOtoe D. M,d h,e ANepafSeaodw,rr, tm mLMYeeorAons rtRak rT hAteI anNandgdd ei.r lReeB.cs ,tB KoDrLi OnIwcT, oiTtCrhpEh oNiSrca,ha tgeeaord-s,
tivate Totz Martin R. Klitten Co., following departure of co -part-
u you're carrying Mr. Gay ner, KEITH N. THOMAS. Firm retains same accounts
for a cOhanUge ISVILLE'S with no changes in set -up anticipated. JOHN RAMSEY
time rejoins agency as creative director.
L ROBERT BRISACHER, production manager in Brisacher, Van Norden
& Staff's New York office, transferred to agency's San Francisco office
as account executive.
BBDO, New York, now occupying 41 floors at 383 Madison Ave., ac-
quires additional space in Hotel Marguery for marketing and merchan-
dising department.
970 KC MELVIN BRORBY, vice president of Needham, Louis & Brorby, named
5000 WATTS to handle Rayve Cream Shampoo, and MERTON WIELAND and KEN-
NETH WARD of J. Walter Thompson Co., are account executives for
NBC AFFILIATE NATIONAL REPRESENTATIVES Hbye dPye pHsoodmeen t WDaivvei,s iopnr,o dLuecvtesr, tBrarnoss.f eCrroe. d [BtRoO ACDhCiAcaSgToIN Ga,g eMncaiye s 31r]e.c ently
INC.,
FREE & PETERS, \f PETER de PETERSON, manager of Calcutta office, J. Walter Thompson
Co., transferred to London office. PETER FIELDEN, managing director
for JWT in India, will act as Calcutta manager, assisted by CHRISTO-
(Continued on page 56)
BROADCASTING Telecasting
Page 10 June 14, 1948