17 D7 3 Dissemination and Communication Plan Partial Discl

1.4 MB·English

Ref. Ares(2017)4690395 - 26/09/2017
H2020 – BES – 5 – 2015

Research Innovation Action

Intelligent Portable Control System

This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No 700626

D7.3 Dissemination and communication plan
Report Identifier: D7.3
Work-package, Task: WP7 Status – Version: 1.00
Distribution Security: RE Deliverable Type: R
Editor: ITTI
Contributors: ED, MMU, ICCS, EVR, HNP, JAS, BIO, STR, TRA, LUH, KEMEA, BGL
Reviewers: JAS
Quality Reviewer: STR

Keywords: Dissemination, communication plan
Project website: www.iborderctrl.eu
D7.3 Dissemination and communication plan

Copyright notice
© Copyright 2016-2019 by the iBorderCtrl Consortium
This document contains information that is protected by copyright. All Rights Reserved. No part of this
work covered by copyright hereon may be reproduced or used in any form or by any means without
the permission of the copyright holders.

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D7.3 Dissemination and communication plan

Table of Contents
ABBREVIATIONS ...................................................................................................................................................... 6
EXECUTIVE SUMMARY ........................................................................................................................................... 7
1 INTRODUCTION .............................................................................................................................................. 8
1.1 PURPOSE OF THIS DOCUMENT .................................................................................................................................. 8
1.2 STRUCTURE OF THE DOCUMENT .............................................................................................................................. 8
2 DISSEMINATION ............................................................................................................................................. 9
2.1 DISSEMINATION STRATEGY AND OBJECTIVES ....................................................................................................... 9
2.2 DISSEMINATION AND COMMUNICATION ROADMAP ............................................................................................. 9
2.3 MAIN DISSEMINATION PLAYERS ............................................................................................................................ 11
2.4 IDENTIFICATION OF STAKEHOLDERS AND USER GROUPS ................................................................................. 13
2.5 DISSEMINATION STRATEGY FOR STAKEHOLDERS AND USER GROUPS ............................................................ 14
2.5.1 Dissemination to European Industry ................................................................................................. 14
2.5.1.1 Assumptions ........................................................................................................................................... 14
2.5.1.2 Results ....................................................................................................................................................... 14
2.5.2 Dissemination to the Scientific Community .................................................................................... 15
2.5.2.1 Assumptions ........................................................................................................................................... 15
2.5.2.2 Special Session ....................................................................................................................................... 15
2.5.2.3 Exemplar System in the wide debate of the legal, ethical and societal aspects of
using Artificial Intelligence ................................................................................................................................. 17
2.5.3 Dissemination to the Wider Public and Users ................................................................................ 17
2.5.3.1 Assumptions ........................................................................................................................................... 17
2.5.3.2 Results ....................................................................................................................................................... 17
2.5.4 Dissemination to Policy Makers ........................................................................................................... 17
2.5.4.1 Assumptions ........................................................................................................................................... 17
2.5.4.2 Relevant actors ...................................................................................................................................... 18
2.5.4.3 Results ....................................................................................................................................................... 19
2.5.5 Dissemination to Civil and Security Organizations ...................................................................... 19
2.5.5.1 Assumptions ........................................................................................................................................... 19
2.5.5.2 Results ....................................................................................................................................................... 20
2.5.6 Dissemination to Other Research Projects and Clustering ....................................................... 20
2.5.6.1 Assumptions ........................................................................................................................................... 20
2.5.6.2 Related planned dissemination actions ....................................................................................... 21
2.5.6.3 Results ....................................................................................................................................................... 24
2.5.7 Dissemination to the Media ................................................................................................................... 24

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2.5.7.1 Assumptions ........................................................................................................................................... 24
2.5.7.2 Results ....................................................................................................................................................... 25
2.6 DISSEMINATION TOOLS ........................................................................................................................................... 25
2.6.1 Branding ........................................................................................................................................................ 25
2.6.1.1 iBorderCtrl Logo ................................................................................................................................... 25
2.6.1.2 iBorderCtrl Project Web-Site ........................................................................................................... 25
2.6.1.3 Project Materials (Brochures, Posters, Leaflets etc.) ............................................................. 26
2.6.2 Dissemination Channels .......................................................................................................................... 28
2.6.2.1 Special Platforms .................................................................................................................................. 28
2.6.2.1.1 Personal Contacts ........................................................................................................................................................................ 28
2.6.2.2 Online and Electronic Dissemination ........................................................................................... 28
2.6.2.2.1 Project Deliverables .................................................................................................................................................................... 28
2.6.2.2.2 Project Publications .................................................................................................................................................................... 29
2.6.2.3 Non-electronic dissemination ......................................................................................................... 30
2.6.2.3.1 Presentations at External Events, Workshops, Info Days, Exhibitions .............................................................. 30
2.6.2.3.2 Policy Papers .................................................................................................................................................................................. 32
2.6.2.4 Interactive Dissemination and New Media ................................................................................ 32
2.6.2.4.1 Plenary Meetings .......................................................................................................................................................................... 32
2.6.2.4.2 Social Media .................................................................................................................................................................................... 33
2.6.2.4.3 Project Video .................................................................................................................................................................................. 34
2.6.2.4.4 Newsletters ..................................................................................................................................................................................... 34
2.6.2.4.5 Media Communication and Press Releases ..................................................................................................................... 34
2.7 MAPPING OF THE TOOLS WITH STAKEHOLDERS GROUPS ................................................................................. 35
3 EXPECTED IMPACT OF DISSEMINATION AND COMMUNICATION ACTIVITIES ..................... 36
4 CONCLUSIONS .............................................................................................................................................. 38

List of Tables
TABLE 1 COMMUNICATION ROADMAP ................................................................................................................. 10
TABLE 2 IDENTIFIED STAKEHOLDERS ..................................................................................................................... 13
TABLE 3 MAPPING OF THE TOOLS WITH STAKEHOLDER GROUPS ............................................................................... 35
TABLE 4 IBORDERCTRL DISSEMINATION KPIS ......................................................................................................... 37

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List of Figures
FIGURE 1 HISTORY OF IEEE WCCI ....................................................................................................................... 16
FIGURE 2 IBORDERCTRL LOGO............................................................................................................................. 25
FIGURE 3 SCREENSHOT OF THE IBORDERCTRL WEBSITE............................................................................................ 26
FIGURE 4 PROJECT LEAFLET 1/2 .......................................................................................................................... 26
FIGURE 5 PROJECT LEAFLET 2/2 .......................................................................................................................... 27
FIGURE 6 IBORDERCTRL POSTER .......................................................................................................................... 27
FIGURE 7 IBORDERCTRL TWITTER PROFILE ............................................................................................................ 33
D7.3 Dissemination and communication plan

Abbreviations
ADDS Automatic Deception Detection System
BCAT Border Control Analytics Tool
BorderPol The International Association of Border Guards
CEPOL European Union Agency for Law Enforcement Training
DAAT Document Authenticity Analytics Tool
EU-LISA European Agency for the Operational Management of Large-scale IT Systems in the
Area of Freedom, Security and Justice
EUROPOL The European Union Agency for Law Enforcement Cooperation
FMT Face Matching Tool
FRONTEX The European Border and Coast Guard Agency
HHD Hidden Human Detection
KPI Key Performance Indicator
LEA Law Enforcement Agency
MRZ Machine Readable Zone
NGO Non-Governmental Organization
OCR Optical Character Recognition
RBAT Risk-Based Analytics Tool
RFID Radio-Frequency Identification
WCO World Customs Organisation
WP Work Package

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D7.3 Dissemination and communication plan

Executive Summary
The main goal of the Dissemination and Communication Plan is to raise awareness of the project
activities and outcomes. For this reason, one of the WP7 tasks aims to assure that iBorderCtrl results
are handled and disseminated so as to reach all relevant stakeholders. The hereby deliverable D7.3
provides information on the iBorderCtrl dissemination strategy and objectives. The purpose of this
document is to describe all planned communication and dissemination actions during the project
funding period, to ensure relevant stakeholders reach iBorderCtrl public reports and project events.
The document presents diversified content on such aspects as project dissemination tools and,
channels as well as the targeted end users of the iBorderCtrl project. Moreover, the document
identifies specific measures of dissemination to different target groups, which includes, European
industry, scientific community, wider public, policy makers, and media. What is more, the key
performance indicators (KPIs) determining the effective dissemination activities have been
identified within the report. In addition, the hereby report, is a first iteration of the document. The
document will be reviewed and updated as needed, as the project proceeds. The next iterations will
be released in M24 and M36.

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1 Introduction
1.1 Purpose of this Document
This report describes Task 7.3, which is devoted to defining awareness raising plan focusing on
various dissemination and communication channels.
The overall objectives of WP7 are to:
(cid:120) develop the project communication infrastructure and material,
(cid:120) safeguard the process of exploitation of results and to investigate the market exploitation
potentials,
(cid:120) guarantee the impact on European economy through the planning and management of
exploitation and dissemination and follow-on activities,
(cid:120) ensure wide communication of the projects’ results to all potential interested parties and the
widest audience during the project lifecycle.
The proper identification of target groups and efficient communication is essential for the take-up,
while take-up is vital for the project success and sustainability of results after project’s end.
1.2 Structure of the Document
The structure of the document is as follows:
(cid:120) Section 2 constitutes a major share of the document. The section describes the iBorderCtrl
dissemination strategy, objectives that are planned to be attained, various dissemination
channels, as well as all relevant addressees of dissemination activities.
(cid:120) Section 3 provides the description of expected impact of dissemination and communication
activities. The section describes and identifies the key performance indicators of successful
iBorderCtrl dissemination channels/tools.
(cid:120) Section 4 provides conclusions stemming from the document.

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2 Dissemination
2.1 Dissemination Strategy and Objectives
The dissemination strategy will follow principles and best practices successfully tested by
consortium partners in other FP7 and H2020 projects and it includes:
(cid:120) Detailed specification of target audience of produced knowledge and tailored dissemination
materials to meet their needs (who),
(cid:120) Communication means and channels specification allowing to reach the audience (how),
(cid:120) Both electronic and printed materials preparation (what),
(cid:120) Timing plan for the most effective dissemination (when).
Means for verification of the success of the dissemination activities is presented in section 3.
The objectives of the dissemination task include the management of the knowledge acquired in the
course of the project and maintaining constant relations with key stakeholders and widely
understood border control research community, policing institutions to facilitate further research
and discover new market opportunities.
2.2 Dissemination and Communication Roadmap
The key to the effective dissemination of project results is to communicate important achievements
in the right time and to the right stakeholders. That is why generated knowledge will be made
available to the groups of interest in three consecutive phases:
1) Initial awareness phase (year 1) during which the concept and project objectives will be
communicated to wide range of stakeholders,
2) Targeted awareness market phase (year 2), during which early demonstrable outcomes will
be published and validated,
3) Strategic phase (year 3), during which pilot trials with end users will be held maximising
market penetration.
The communication roadmap draft is presented in the Table 1 below.

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Table 1 Communication Roadmap
Phase 1: Initial awareness Phase 2: Targeted Phase 3: Strategic phase
Phase phase (M1-M12) awareness market phase (M25-M36)
(M12-M24)
(cid:120) Create a more "targeted (cid:120) Maximize target market
(cid:120) Agree upon
awareness" regarding and industry awareness
Communication strategy
iBorderCtrl technologies regarding iBorderCtrl
and future activities
with key players and system by providing more
(cid:120) Create an initial
potential users tangible results, i.e. from
s awareness in the markets
e (cid:120) Inform about the pilot trials, verification
v related with iBorderCtrl
ti technological benefits to and feedback from pilot
c project objectives and
e the target market of users.
bj scope
O iBorderCtrl (cid:120) Demonstrate more
(cid:120) Present the concept,
(cid:120) Demonstrate early results advanced results
objectives and expected
(components and early (components and
results
technical validation intermediate and final
results) validation results)
(cid:120) Refine web-site with more (cid:120) Refine web-site with news,
(cid:120) iBorderCtrl logo validation
concrete results and news videos, photos, public
(cid:120) iBorderCtrl project web-
(cid:120) Social media and online deliverables and partial
site
promotion, such as news results
(cid:120) Event, literature, research
about early results in (cid:120) Social media and online
source identification
Twitter, Facebook, etc. and promotion, such as about
(cid:120) Press release
newsletter early results in Twitter,
(cid:120) Project leaflet
(cid:120) Publish brochure, press Facebook, etc. and
(cid:120) Select events for
release with intermediary newsletter
attendance and start
results (cid:120) Publish brochure, press
attending
(cid:120) Distribute marketing release and newsletter to
es material registered parties and
i
it (cid:120) Attend events partners’ relevant contacts
v
ti (cid:120) Create YouTube videos (cid:120) Distribute marketing
c
A showcasing components material
and intermediary results (cid:120) Attend events, workshops
(cid:120) Publish scientific papers in (cid:120) Issue final press release
conference journals (cid:120) Create YouTube videos
showcasing the system in
trials and users’ opinion
(cid:120) Publish scientific papers in
conference journals
(cid:120) Demonstrations and
feedback of trials
evaluation
The issuing of this deliverable falls on M12, which means that the first phase of Communication
Roadmap has been completed. All initially envisioned activities have been completed and the key
objectives have been met, as would be presented in the following sections.

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