14th Heya Arabian Fashion Exhibition 26 - 30 October 2018 Doha Exhibition and Convention Center

28 Pages·2017·2.55 MB·English

14th Heya Arabian Fashion Exhibition
26 - 30 October 2018
Doha Exhibition and Convention Center
Organized by Brought to you by
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Dear valued exhibitor,
Qatar Tourism Authority, in partnership with Design Creationz, cordially invites you
to participate in the upcoming edition of the Heya Arabian Fashion Exhibition.
Heya will be held at the Doha Exhibition and Convention Center (DECC), the new-
est convention center located at the heart of Doha’s business district: West Bay,
from October 26 - 30, 2018.
Heya Arabian Fashion Exhibition is a fashion platform for designers to showcase
their latest collection, whether they are established or up-and-coming, whether
they are local, regional or international, whether they design abayas, kaftans,
jalabiyas, evening gowns, scarves, shoes, bags or belts, whether their designs are
from Arabic or another influence. Heya is now also open to perfumes and cos-
metic brands.
Last edition, the five-day exhibition featured 9 workshops, 25 Fashion shows and
4 Forums.
Numbers from the last edition shows that Heya is the bi-annual Fashion event la-
dies in Qatar anxiously wait for. Indeed, Heya received 15,922 visits and 94% of
the ladies attending left with a purchase. With 91% of Heya visitors being Qatari
ladies, Heya represents a unique opportunity for brands and designers to access
the otherwise very private Qatari female population. Heya is your chance to gain
first hand market insight and establish your brand locally.
Last but not the least, Heya provides a one stop shop solution allowing designers
to focus on their collection while we take care of the rest.
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Heya 13 at a glance:

15,922 visits
65,000,000+ people reached
5 exhibition days
4 stand categories
325 stands
7,812 sqm
300+ brands
17 countries
91% Qatari ladies
25 fashion shows
9 workshops
4 forums
Sponsor
Maserati
Partners
1 Airline
Qatar Airways
VCUarts Qatar
Guerlain Alfardan Spa 9 Workshops
Maison De Joelle, QRC
Glo Minerals, Bedaya
3 Embassies
Ecuador, Turkey, Hungary

Shangri-la Hotel Doha 2 Hotel partners
Ezdan Hotel
InterContinental Doha The City
3 Coffee shops
Fouj Cafe
Magnolia Bakery
1 Salon
Maison De Joelle
1 Flower shop
Violetta Events
1 Spa
Guerlain Alfardan Spa

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Competitions Forums
14th Exhibitor Proposal
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What do exhibitors think of Heya?
1. 87% are happy with the venue set-up.
2 Hotel partners 2. 94% think that Heya is the top exhibition in its category.
3. 80% say that participating in Heya was beneficial for their brand.
4. 91% intend to return
Who is the Heya visitor?
1. Local: 91% of the visitors are Qatari ladies.
2. Loyal: 100 % intend to visit the next Heya.
3. Serial shopper: 94% made a purchase during their visit
4. Happy: 98% are happy with their experience in Heya.
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With its iconic internationally awarded gold mashrabiyas stands,
Heya has a consistent look throughout giving the exhibition its
elegant flair. The exhibition is UFI certified.
Convenient, Heya is a one stop shop exhibition. Packages
include the booth structure and furniture ( 1 fascia, 3 rails, 1
changing room, 1 mirror, 2 chairs, 1 table, 1 electrical socket, 1
dust bin). We take care of all the details giving you the required
peace of mind to make your collection great.
The exhibition offers three booth categories ( silver, gold and
platinum) as well as kiosks for shoes, bags, belts, cosmetics
and perfumes. Pricing depends on booth look and location.
This comprehensive pricing strategy allows for all designer to
participate.
Iconic-built exhibition tailored to enhance
the Arabian fashion experiance
Fashion show area
Lifestyle zones
UFI certified exhibition
14th Exhibitor Proposal
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Comprehensive pricing reflecting
booth location and design
Luxurious on stop destination
3 booth categories
Kiosks
8 Total Reach: 59,404,000
Total value: QAR 4,206,000
1 press conference announcing the exhibition
7 press releases covering the daily activities
and targeted areas
4 media partners
152 articles generated
14th Exhibitor Proposal
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10 Comprehensive marketing campaign with strong focus on social media and activities such as
Heya high tea and exposure on magazines, newspaper, online media ensured exposure and
higher frequentation.
DCZStyle social media:
Instagram: 5,457,295 impressions I Facebook: 2,905,011 reach I Twitter: 37,086 reach
Fashion influencers:
Areej Albalushi Sana Khaan Krystle D’Souza
191 K Followers 1 M Followers 3.4 M Followers
Oman India India
Rashami Desai
Ghadeer Sultan Sundos Albader
1.8 M Followers
1.7 M Followers 107 K Followers
India
Kuwait Kuwait
LLaaddyy AAyysshhaa Yezenia Navarro Sabrinecat
1907.85 KK FFoolllloowweerrss 64.7 K Followers 197 K Followers
Qatar Qatar Qatar