Table Of Content

Rebrand-Black_Layout 1 04/06/2014 18:43 Page 1 1001 WAYS TO GET Internet INTERNET MARKETING ESSENTIALS Marketing 1001 Essentials MORE CUSTOMERS 1 0 1001 Ways to Get More Customers is the essential guide for entrepreneurs 0 who understand that the core strategy for growing a proﬁtable business is 1 to be able to attract an ongoing stream of customers 24/7. W The internet has revolutionised customer acquisition, yet many business owners struggle because they only use one or two ways to get customers. A Imagine having ONE THOUSAND AND ONEmethods of winning Y customers! Well now you do, in this bestselling book from the world’s leading S authorities on internet marketing. T WAYS TO In 1001 Ways to Get More Customers you will discover: O •Proven strategies to increase the number of customers you have by 50% to 250% •Everything you need to know about internet marketing essentials including G online video, email marketing, autoresponders and remarketing E •How to convert your website visitors into paying customers T •How to drive endless customers to your business from Google and Facebook GET MORE •The seven costly mistakes you’re almost certainly making with your website M •How to set up an online system to attract customers on automatic pilot – 24/7 •How to attract the best – and highest paying customers O •Marketing for FREE: how to get customers for low or zero cost R •And much more... E CUSTOMERS This is a book about getting customers – but ultimately it’s about the C FINANCIAL FREEDOM that comes when you are able to attract all the U customers you need, at will. Your customers are out there waiting to give you their S FROM THE CREATORS OF money. 1001 Ways to More Get Customers will show you T how to ﬁnd them – and keep them. O THE COMPLETE DIGITAL M MARKETING SYSTEM E R S Cover design © Copyright 2014 by Chris Cardell, www.digital-lighthouse.co.uk Jonathan Jay, By Chris Cardell, Jonathan Jay, Business Success/Marketing/Advertising Mike Yates and £12.99 John Danbury Mike Yates and John Danbury 1001 WAYS TO GET MORE CUSTOMERS 1001 Proven, Practical Tips to Generate Customers for Your Business BY CHRIS CARDELL, JONATHAN JAY, MIKE YATES & JOHN DANBURY Copyright © 2014 Digital Lighthouse. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publishers. First published in Great Britain in 2014 Chris Cardell & Jonathan Jay Digital Lighthouse 12 Blades Court 121 Deodar Road Putney London SW15 2NU [email protected] www.digital-lighthouse.co.uk Designed by Digital Lighthouse. This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, resold, hired out or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed upon the subsequent purchaser. British Library Cataloguing in Publication Data. ISBN 978-0-9566192-4-2 1001 Ways To Get More Customers Contents Introduction .............................................................................................5 Chapter 1: Marketing ..............................................................................7 Chapter 2: Website Mistakes ................................................................43 Chapter 3: Remarketing .......................................................................75 Chapter 4: AdWords ...........................................................................103 Chapter 5: Use Education Marketing for Lead Generation ..........135 Chapter 6: Social Media – Facebook Marketing .............................159 Chapter 7: Landing Pages That Convert .........................................183 Chapter 8: Video Marketing ..............................................................205 Chapter 9: Email Marketing ..............................................................229 Chapter 10: Website Copy That Sells ................................................251 How Digital Lighthouse Will Help You Get High Quality Leads ....281 3 4 1001 Ways To Get More Customers Introduction As a business owner, your quest for entrepreneurial success ultimately boils down to just one thing: your ability to get customers. If you could get all the customers you need flowing into your business 24/7, it would solve your financial challenges forever. You and those you care about will have achieved the ultimate entrepreneurial goal: total financial freedom! ‘1001 Ways to Get Customers’ is your step by step guide to achieving that freedom. Most business owners only use one or two methods to attract customers. You’re about to access hundreds of possible ways to use online marketing to bring the customers you need streaming into your business. From transforming your website to mastering Google, understanding the power of online video and duplicating the email and social media strategies of the most successful entrepreneurs, this is your comprehensive guide to running a stunningly successful business. While many business owners struggle, the top 1% get to choose how many customers they have. As a result they get to choose how much money is in their bank account – and how often and how hard they work. The entrepreneur dream can be yours – once you crack the customer code. This is the book that gives you the code and unlocks the door to your own personal customer goldmine. 5 6 1001 Ways To Get More Customers Chapter 1 Marketing In a Nutshell Marketing is a lot less complicated than you may have been led to believe. Essentially, marketing is: • Identifying your target market (those people who want your product or service, that you can reach easily, and who can afford your product/service) • Discovering the needs and/or wants of your target audience • Developing and then executing a plan to create a relevant and unique offering • Creating and retaining loyal customers who actively engage with your brand In other words, marketing is about creating a positive relationship with your target audience. Most importantly, marketing is essential for your business. Without it, your business is going to struggle to stay afloat. Use the following tips to grow your business and increase your profits. 7 1. Understand the buying cycle The buying cycle is the process prospects go through when they realise they’ve got a problem that needs fixing or a want that must be satisfied. It has five stages: • Recognising there’s a problem/want • Searching for solutions to the problem/want • Creating a shortlist of solutions then picking one • Finding vendors who provide the chosen solution. Selecting one vendor • Making a purchase/hiring the service provider 2. Don’t create a product or service that suits you If you want to make money, you need to sell your product or service to other people. What they like, want or need is more important than what you want, like, or need. Design everything to suit your prospective customers, not yourself, your employees or your family/friends. 3. You can’t sell to everyone Your product or service will only ever appeal to a subsection of any population. For that reason, it’s a huge mistake to try and appeal to an entire population. To be successful, you should focus on the subsection and forget the rest. 4. Concentrate on your target market Your target market consists of your ideal customers – those people who are looking for a product or service like yours to solve their problem. 5. You can have more than one target market Sometimes you have more than one target market. Many companies create a primary and secondary target market. The primary target market receives most of the focus and budget. However, these 8 1001 Ways To Get More Customers businesses recognise that there are other targets that require some attention if they are to be successful. 6. Make sure you can deliver what your target market wants You must be able to deliver the product and service your target market really wants. If there is a disconnect between what your target wants and what you can deliver, your marketing plan and ultimately, your business, will fail. 7. If you provide a service, understand how your prospective buyers choose providers It’s crucial to understand how your potential buyers identify and learn about the service providers they hire. You need to know this information so that you don’t waste time, money, and energy on marketing methods that won’t have any impact on your prospects’ buying decisions. Generally, the seven most common ways decision- makers identify and learn about professional service providers are: • Referrals from colleagues and others in their network • Previous experience • Research within their own organisation • Advice from industry analysts • Online research • Business articles and trade reports • Trade shows, exhibitions and conferences 8. Know what factors influence clients’ hiring decisions Clients typically base their actual hiring decisions on the following: • A professional service provider’s experience in the client’s industry or business • Overall cost or fees 9