Worlds Apart: SMEs, e-Business and Policy Initiatives Anne Wiggins B.A. M.A. Information Systems & Innovation Group Department of Management London School of Economics and Political Science Thesis submitted for the degree of Doctor of Philosophy August 2007 UMI Number: U506962 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. Dissertation Publishing UMI U506962 Published by ProQuest LLC 2014. Copyright in the Dissertation held by the Author. Microform Edition © ProQuest LLC. All rights reserved. This work is protected against unauthorized copying under Title 17, United States Code. ProQuest LLC 789 East Eisenhower Parkway P.O. Box 1346 Ann Arbor, Ml 48106-1346 Dedicated to the memory of Tasha (29/8/1989-30/12/2002) and Porus (29/5/2003) Declaration The research in this thesis constitutes work carried out by the candidate. The thesis is 96,782 words in length, exclusive of index, footnotes, bibliography and appendices, and complies with the stipulations set out for the degree of Doctor of Philosophy by the University of London. Anne Wiggins Information Systems & Innovation Group Department of Management London School of Economics and Political Science UK TWsStS e iritish ibrafy o'Politico infl&OTim, Science, “Reality is messy” Ormerod, 2001 Table of Contents Dedication.................................................................................................................................ii Declaration...............................................................................................................................iii Table of Contents.....................................................................................................................v List of Figures...........................................................................................................................x List of Tables............................. xiv Acknowledgements..............................................................................................................xvii Publications Arising from the Thesis.............................................................................xviii Thesis Abstract.....................................................................................................................xix 1. Introduction......................................................................................................................... 1 1.1 - Background.............................. 1 1.2 - The Research "Problem Situation" in Focus.............................................................4 1.3 - Reconciling Worlds Apart: The Research Problem Situation and The Research Objectives.............................................................................................................................10 1.4- The Research Methodology......................................................................................20 1.5 - The Research Procedures.......................................................................................23 1.6- The Contributions of the Research..........................................................................30 1.7 - Summary of the Thesis...............................................................................................38 2. Background to the Research - SMEs.................................................. 44 2.1 - Introduction....................... 44 2.2-SMEs...........................................................................................................................47 2.2.1 - SME Characteristics...................................................................................................51 2.2.2 - Entrepreneurship........................................................................................................53 2.2.3 - Employee Relations and Training............................................................................58 2.2.4 - Familial and Social Structures...................................................................................59 2.2.5 - Networks and Alliances..............................................................................................62 2.3 - Summary.....................................................................................................................66 3. Background to the Research - e-Business......................................................................71 3.1- Introduction.................................................................................................................71 3.2 - e-Business.....................................................................................................................71 3.3 - e-Business is Innovation......................................................................................................84 3.3.1 - Why and How Does Innovation Happen?..............................................................88 3.3.2 - Innovation Adoption and Implementation Factors................................................91 3.4 - e-Business - The UK Situation................................................................................101 3.5 - Summary...................................................................................................................103 4. Background to the Research - Policy Initiatives........................................................108 4.1 - Introduction...............................................................................................................108 4.2 - Policy Initiatives.................................................................................................................108 4.2.1 - EU Policy Initiatives.................................................................................................110 4.2.2 - UK e-Business and Innovation Policy Initiatives...................................................115 4.2.3 - SME-Specific UK Policy Initiatives........................................................................121 4.3 - Why Aren't SMEs Accessing the Help That's Available?..............................................125 4.4 - Conclusion.........................................................................................................................133 5. Research Methodology....................................................................................................138 5.1 - Introduction................................................................ 138 5.2 - IS and Research Methods........................................................................................143 5.3 - The Research Approach...........................................................................................149 5.3.1 - Multi-Methodologies.............................................................................................149 5.3.2 - Action Research.....................................................................................................153 5.3.3 - Soft Systems Methodology....................................................................................163 5.3.4 - Dialogical Action Research..................................................................................173 5.3.5 - Case Study Research.............................................................................................177 5.3.6 - Action Case Research............................................................................................185 5.4 - Alignment of Research Methods with the Focus of Study....................................188 5.5 - Summary...................................................................................................................193 6. Research Procedures.......................................................................................................196 6.1 - Introduction......................................................................................................... 196 6.2 - Development of the Research Questions...............................................................202 6.3 - Research Procedures................................................................................................207 6.3.1 - Data Collection......................................................................................................212 6.3.2 - Data Analysis.........................................................................................................219 6.4 - Selection of the Case Organisations.......................................................................222 6.5 - Reflections on the Skills and Role of the Researcher.............................................229 6.6 - Summary of the Research Procedures.................................................................230 7. Three In>Depth Case Studies........................................................................................232 7.1 - Introduction...............................................................................................................232 7.2 - In-depth Case Study - Berkeley Square Gallery....................................................236 7.2.1 - Key e-Business Adoption Drivers........................................................................237 7.2.2 - Development and Operational Issues.................................................................239 7.2.3 - Networks and Alliances.........................................................................................249 7.2.4 - Perspectives on Government Policies and Initiatives.........................................251 7.2.5 - Into the Future.......................................................................................................252 7.2.6 - Postscript.................................................................................................................253 7.3 - In-depth Case Study - Davis & Co.......................................................................253 7.3.1 - Key e-Business Adoption Drivers........................................................................257 7.3.2 - Development and Operational Issues.................................................................258 7.3.3 - Networks and Alliances.........................................................................................267 7.3.4 - Perspectives on Government Policies and Initiatives.........................................268 7.3.5 - Into the Future.......................................................................................................269 7.4 - In-depth Case Study - Lobster.............................................................................271 7.4.1 - Key e-Business Adoption Drivers........................................................................276 7.4.2 - Development and Operational Issues.................................................................278 7.4.3 - Networks and Alliances.........................................................................................279 7.4.4 - Perspectives on Government Policies and Initiatives.........................................279 7.4.5 - Into the Future.......................................................................................................280 7.4.6 - Postscript.................................................................................................................281 7.5 - Summary................................................................................................................282 8. Four Case Overviews.......................................................................................................284 8.1 - Introduction...............................................................................................................284 8.2 - Case Study Overview - Design Bridge....................................................................285 8.3 - Case Study Overview - Foyles.................................................................................288 8.4 - Case Study Overview - GF-X..................................................................................293 8.5 - Case Study Overview - Toast..................................................................................298 8.6 - Summary...................................................................................................................303 9. Discussion of the Seven Case Organisations..............................................................306 9.1 - Introduction...............................................................................................................306 9.2 - Drivers to e-Business Adoption................................................................................312 vii 9.3 - Development and Operational Issues.....................................................................319 9.4 - Networks and Alliances...........................................................................................322 9.5 - Perspectives on Government Policies and Initiatives............................................325 9.6 - Drawing Together All the Strands of the Research..............................................327 9.7 - Summary...................................................................................................................334 10. Reconciling Worlds Apart.........................................................................................336 10.1 - Introduction............................................................................................................336 10.2 - Summary of the Research.....................................................................................340 10.2.1 - The Research "Problem Situation" Outlined..................................................341 10.2.2 - The Research Methodology..............................................................................350 10.2.3 - The Research Procedures...................................................................................352 10.2.4 - Outcomes of the Research.................................................................................354 10.3 - Directions for Future Research.............................................................................360 10.4 - Core Contributions of the Research.....................................................................366 10.4.1 - Contributions to Literature................................................................................370 10.4.2 - Contributions to Theory.....................................................................................371 10.4.3 - Contributions to Practice....................................................................................375 10.5 - Limitations of the Thesis........................................................................................376 10.6 - Conclusion........................... 378 Appendices............................................................................................................................381 Appendix A - The Advantages of e-Business Adoption and Implementation.............381 Appendix B - SME Characteristics..................................................................................386 Appendix C - Drivers to e-Business Adoption by SMEs...............................................393 Appendix D - Interview Questionnaire..........................................................................398 Appendix E - Barriers to e-Business Adoption by SMEs..............................................404 Appendix F - The Disadvantages of e-Business Adoption and Implementation........409 Appendix G - Collected Datasets - A Classification of the Case Organisation Documents.........................................................................................................................412 Appendix H - Fieldwork Appointment Diary................................................................415 Appendix I - Incentivisation/Workshops Questionnaire..............................................419 Appendix J - Strategy........................................................................................................421 Appendix K - EU Policy Initiatives and Programmes Aimed at Stimulating Innovation and/or the SME Sector....................................................................................................426 Appendix L - UK Policy Initiatives and Programmes Aimed at Stimulating Innovation and/or the SME Sector....................................................................................................430
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