Volume 15 Edited by Adam Nalepka, Anna Ujwary-Gil BUSINESS AND NON-PROFIT ...

300 Pages·2017·5.36 MB·English

BUSINESS AND NON-PROFIT
ORGANIZATIONS FACING INCREASED
COMPETITION AND GROWING
CUSTOMERS’ DEMANDS
Volume 15
Proceedings of the 15th Conference: MMC Brainville, Nowy Sącz, Poland,
20-21 June 2016
Edited by
Adam Nalepka, Anna Ujwary-Gil
Reviewers
Barbara Błaszczyk, Józefa Famielec, Anna Fornalczyk, Marta Gancarczyk,
Grażyna Leśniak-Łebkowska, Grzegorz Karasiewicz, Krzysztof Klincewicz,
Marek Lisiński, Mieczysław Morawski, Adam Nalepka,
Kazimierz Perechuda, Halina Piekarz, Natalia Potoczek,
Kazimierz R. Śliwa, Anna Ujwary-Gil
Proofreading
Paweł Japoł
Cover design
Mariusz Kałyniuk
Cover photo
Fotolia.com
Publishers
Wyższa Szkoła Biznesu – National-Louis University in Nowy Sącz
ul. Zielona 27, 33-300 Nowy Sącz
Foundation for the Dissemination of Knowledge and Science “Cognitione”
Webstite: http://fundacjacognitione.org/pl/

(Vol. 15, 2016)
ISBN: 978-83-65196-34-7
eISBN: 978-83-65196-35-4
ISSN: 2543-540X
eISSN: 2543-5388
Typeset
Wydawnictwo i Drukarnia Nova Sandec
Printing and binding
Wydawnictwo i Drukarnia Nova Sandec
ul. Lwowska 143, 33-300 Nowy Sącz
e-mail: [email protected]
This publication was financed by
CONTENTS
Introduction ................................................................................................................................5
I. BUSINESS AND NON-PROFIT ORGANIZATIONS
AS THE OBJECT OF RESEARCH
1. The Creation of Process Architecture in a Municipal Company
Janusz Adamek, Krzysztof Głuc, Natalia Potoczek .....................................................9
2. New Approach to Business Process Management in Construction Companies
Marek Szelągowski ........................................................................................................25
3. The Use of a Business Model in Designing and Operationalizing Processes
Anna Ujwary-Gil, Natalia Potoczek ............................................................................41
4. Signalling Changes in the Business Environment in the Infological Perspective. The
Significance of the “Weak Signals” Concept
Janusz Bąk .....................................................................................................................57
5. Resistance to Restructuring Changes in Organizations Wholly Owned by the State
Treasury
Jerzy Choroszczak ........................................................................................................69
II. MODERN TOOLS FOR BUSINESS AND NON-
PROFIT ORGANIZATIONS MANAGEMENT
6. How Virtual are Virtual Teams? Review of Selected Definitions and Measurements of
the Virtuality
Magda Ferretti ..............................................................................................................87
7. Comparative Analysis of Instruments Used to Modify Templates in Content
Management Systems
Wojciech Wójtowicz ....................................................................................................107
8. Managerial Tools’ Influence on a Planning Process. Results of the Experiment
Olaf Flak, Kinga Hoffmann-Burdzińska ..................................................................119
9. „Mystery Shopper” in Analysing Service Quality Level and Service Provision Processes
in the Hotel Industry in Poland
Robert Węglarz, Mieczysław Morawski ...................................................................139
10. Why Metallica Changed Music World – Effectuation Perspective
Erno Salmela ................................................................................................................153
11. Considering Differences in Organizational Culture Makes Joint Science – Business
Projects Successful
Joanna Wójcik Bubała ................................................................................................173
III. FINANCIAL ASPECTS OF ORGANIZATIONAL
MANAGEMENT
12. Options for Financing Eco-Innovation Available to Enterprises
Aleksandra Szulczewska-Remi, Zenon Foltynowicz ................................................185
13. Behavioral Finance – The Manager’s Pay and the Increase in the Value of a Company
Ewelina Niedzielska ....................................................................................................203
14. Financing the Company with Private Equity/Venture Capital Funds
Agnieszka Mazurek-Czarnecka .................................................................................219
15. External Costs of Cruising for Unoccupied Parking Space
Krzysztof Drabek ........................................................................................................233
IV. BUSINESS AND NON-PROFIT ORGANIZATIONS –
GLOBAL AND REGIONAL ASPECTS
16. The Comparison of Funds Allocation Under the Regional Operational Programmes in
2007-2013 and 2014-2020 Programming Periods
Justyna Sokołowska-Woźniak, Dariusz Woźniak ....................................................251
17. The Implementation of European Market Infrastructure Regulation and Its Influence on
Derivatives Market in Poland in 2010–2014
Karolina Antosik .........................................................................................................269
18. Impact of EU Funds on Financial Autonomy of the Krakow Municipality in the Years
2007–2013
Karolina Szczepaniak .................................................................................................285
INTRODUCTION
We live in a world consisting of organizations. Every man throughout his
or her life is involved in various organizations and has to deal with them as
owner, shareholder, entrepreneur, manager, employee or customer (consumer
of goods or services offered by the organization). Therefore, conducting
continuous research into these organizations should be considered imperative.
These studies should aim, on the one hand, to indicate the new challenges
posed by the organizations of the market economy and the characteristic of
the intense competition and the increasing demands of consumers, the other
to determine the terms and conditions for smooth functioning. Efficiency
requirements are forcing organizations to have unique, difficult to copy, skills
and competence and the use of modern, sometimes sophisticated management
methods.
However, these studies should not lead to a rediscovery of known truths,
but should focus on disclosure, description, and analysis of new phenomena
and processes for the organization. The theory of organization and management
should be the starting point for this research.
For our discussion, it is believed that the organization is structured,
artificially created a social unit, which through the coordination of the activities
and relationships of its members and resources (tangible and intangible)
carry out the planned transactions with the environment, pursuing the aims
of the creators and its members. From here you can deduce the thesis that
organizations: they are artificial creations, deliberately created by the people
to meet specific targets; they are properly ordered socio-technical systems;
are open systems, consistently leading the exchange of matter, energy and
information with the environment.
Due to the nature of the objectives pursued and rules of operation are
divided into commercial and non-commercial organizations. The purpose
of this monograph is to identify flowing from increased competition and
growing consumer expectations the conditions of the commercial and non-
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commercial organizations and determining their impact on them. On the other,
the presentation of strategies and principles of operation used by the surveyed
organizations and advocating adequate behavior of the organization, allowing
to gain and maintain a competitive advantage.
Based on the analysis of the prepared articles you can indicate the
following groups of issues that are currently important for the problem of
commercial and non-commercial organizations and increased competition, as
well as the increasing demands of consumers:
I. BUSINESS AND NON-PROFIT ORGANIZATIONS AS THE OBJECT
OF RESEARCH
II. MODERN TOOLS FOR BUSINESS AND NON-PROFIT
ORGANIZATIONS MANAGEMENT
III. FINANCIAL ASPECTS OF ORGANIZATIONAL MANAGEMENT
IV. BUSINESS AND NON-PROFIT ORGANIZATIONS – GLOBAL AND
REGIONAL ASPECTS
Such a structuring issue will be the basis for the design of this study. We
wish to express gratitude to the Authors of these articles, whose contributions
shaped this monograph. We also thank all the Reviewers for their willingness
to share their expert knowledge and experience with the Authors, along with
substantive support. We believe, this commendable effort and cooperation
results in attention to the high quality of the publication.
Adam Nalepka, Anna Ujwary-Gil
— 6 —
I.
BUSINESS AND NON-PROFIT
ORGANIZATIONS AS THE OBJECTS
OF RESEARCH

I. BUSINESS AND NON-PROFIT ORGANIZATIONS AS THE OBJECTS OF RESEARCH
THE CREATION OF PROCESS ARCHITECTURE
IN A MUNICIPAL COMPANY
Janusz Adamek1, Krzysztof Głuc2, and Natalia Potoczek3
Abstract
The article deals with legal and economic sources of process re-orientation
of a municipal company. In case of municipal activity it is not the competition
but the quick growth of investment that forces business entities to verify their
business models. The growing costs of maintaining and implementing public
services force the growth of managerial competencies and the search for
better organization methods. The case study of the Nowy Sącz Water Company
presented in the article is an example of changes occurring in the area of
organization and management of public utilities. The process re-orientation
creates possibilities of improving the business model and, inter alia, increasing
the value provided to customers by more efficient management.
Keywords: public utilities, water company, business model, business
processes, process architecture.
1. Introduction
The changes in the public utilities sector occurring in the first decade of the
21st century were mostly connected with the investment activity co-financed
with the EU funds. The development of public utilities infrastructure quickly
brought improvements to the quality of living by increasing accessibility
and quality of public utilities services, but also led to increased production
costs and consequently – price growth. Public means obtained by Poland
since its accession to the European Union significantly affected the scope,
range and quality of public utilities services offered to customers. This means
that municipal entities increased the numbers of their customers and are able
to offer more services and increase their value through higher quality and
attractive prices.
1 Janusz Adamek, M.A., Chairman of the Board and Director of the Nowy Sącz Water Company, ul. Wincentego Pola
22, 33-300 Nowy Sącz, e-mail: [email protected].
2 Krzysztof Głuc, Ed.D., Associate Professor, Department of Economy and Public Administration, Cracow University of
Ekonomics, ul. Rakowicka 27, 31-510 Cracow. Vice-charman of the Board and Director of Strategy and Development of
the Nowy Sącz Water Company, ul. Wincentego Pola 22, 33-300 Nowy Sącz, e- mail: [email protected].
3 Natalia Potoczek, Ph.D., Associate Professor, Faculty of Social and Computer Sciences, Wyższa Szkoła Biznesu –
National Louis University, ul. Zielona 27, 33-300 Nowy Sącz, e-mail: [email protected].
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Expenditure on infrastructure allowed to obtain the “economies of
scale” effect, but simultaneously they burdened business entities with high
maintenance costs. Currently public utilities entities face a serious challenge
of optimizing their activities, mostly to maintain the acceptable level of prices
for the services they provide.
A natural consequence of the above is the search for a proper business
model which will let public utilities companies accomplish their goals set for
them by their supervising local government organs. Public utilities entities
are not burdened with competition mechanisms, but they are accountable for
proper allocation of public resources. Legal regulations determine the level
of responsibility and determine terms on which delegated tasks should be
accomplished, but they do not impose concepts or methods of management
which should be applied in public utilities management. This aspect of
business entities’ activity in public utilities economy is related exclusively to
managerial competencies of local authorities and managers.
Referring to the perspective of changes occurring in the management
practice in the past two decades it seems justified to make an attempt at re-
orienting business entities in order to improve the efficiency of the activities.
Since the 1990s, thanks to strong development and common availability of
information and communication technologies, the development strategy, as
well as on greater efficiency in the implementation of business processes.
Bigger and small businesses, equally affected by the global economy, undergo
process re-orientation in management, mostly in order to obtain greater control
over their resources and activities. The goal of the article is to present the
activities of the Nowy Sącz Water Company (Polish abbreviation: SWNS)
which were taken to implement process re-orientation. The company is still
operating within the functional system, however, being aware of its current
and future constraints, it attempted at creating a new architecture for the
organization, transforming the organizational structure and developing a new
management system supported with proper IT tools.
2. Research questions and methodology
The Polish public utilities economy faces an enormous challenge of optimizing
costs as a result of public utilities development, growing expectations of
customers and significant growth of assets, especially construction and
technology infrastructure. Taking into account the organizational changes
observed in business it seems obvious that public utilities entities also have
to take care of better organizational efficiency. This is why the widespread
concept of process reorientation has also become popular in this sector of the
economy.
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