Tuesday plenary--It Starts With Your Elevator Speech

119 Pages·2013·5.34 MB·English

by  Suzanne Lagoni 3

Updated To Now!
Let’s start with that elevator speech
Making a powerful case for donor support
with Tom Ahern
© 2013 Tom Ahern 2
Tom Ahern | © 2012 3
You need a case for...
Capital campaigns
Direct mail
Email solicitations
... any kind of ask.
Tom Ahern | © 2012 4
The peak: 3% account for 97%
Capital Case
of a capital campaign goal.
Loyal, middle-class women are your
“Ensuring the Future” Case
best bequest prospects.
The entire pyramid gives to annual
“Keep Us Strong” Case operating. The # of donors is more
important than the $$$ they give.
The Giving Pyramid:
Still true after all these years
© 2013 Tom Ahern 5
Tom Ahern | © 2012 6
uninformed > understand
dubious > believe
resistant > act
© 2013 Tom Ahern 7
Your case is your
answer...
Tom Ahern | © 2012 8
...to a set of predictable
questions. That’s all.
Tom Ahern | © 2012 9
“God”
The Question?
© 2013 Tom Ahern
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