Description:Getting publicity is one of the most important ways to jump start your marketing and promotion. “Trash-Proof News Releases” contains proven strategies for getting publicity. It covers the how, why, what, when and where of news release strategy and follow-up in today's fast evolving media environment. Follow the leaders! This book will tantalize you with real life PR success stories and proven tactics. It contains over 120 of the best news releases transmitted by the Internet to Media Fax Service – IMEDIAFAX.COM.