The Palgrave Handbook of Learning and Teaching International Business and Management

971 Pages·2019·11.375 MB·English

by  Maria Alejandra Gonzalez-Perez, Karen Lynden, Vas Taras

The Palgrave Handbook
of Learning and Teaching
International Business
and Management
Edited by
Maria Alejandra Gonzalez-Perez
Karen Lynden · Vas Taras
The Palgrave Handbook of Learning and Teaching
International Business and Management
Maria Alejandra Gonzalez-Perez
Karen Lynden • Vas Taras
Editors
The Palgrave
Handbook of Learning
and Teaching
International Business
and Management
Editors
Maria Alejandra Gonzalez-Perez Karen Lynden
Universidad EAFIT University of North Carolina at Greensboro
Medellin, Antioquia, Colombia Greensboro, NC, USA
Vas Taras
University of North Carolina at Greensboro
Greensboro, NC, USA
ISBN 978-3-030-20414-3 ISBN 978-3-030-20415-0 (eBook)
https://doi.org/10.1007/978-3-030-20415-0
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Acknowledgments
Vas Taras
I would like to express my deep admiration to the work of my coeditors,
Maria Alejandra Gonzalez-Perez and Karen Lynden, who have completed as
we were preparing this volume. From the idea to write the book, to organizing
countless meetings with publishers and authors, to managing thousands of
emails and files—their leadership, work ethics, and attention to detail have
been very inspirational, impressive, and humbling.
Maria Alejandra Gonzalez-Perez
I want to express that it was an absolute pleasure for me to work with my
coauthor in several projects, and with my friend with whom I share many
passions and affinities—Vas Taras. Taras is an inspiration to many in the
world. His restless, curious, adventurous, and committed mind and spirit, his
passion for teaching, and his reflections positively impact us. But what I value
most about Taras is the emotional and strategic support I receive from him in
every project we have worked on together. Taras has been my great defender.
That’s why I absolutely recommend having him as a colleague, coauthor,
and friend!
I also thank Taras immensely for having involved Karen Lynden. A month
before we presented the proposal of the book, I did not know Lynden. I con-
fess that I am quite resistant to establishing new relationships of any kind with
new people. However, I loved working with Lynden. It made me feel very
v
vi Acknowledgments
good that Lynden respected my work style and supported me in the moments
where we had to exert a very strict pressure to be able to meet the deadlines to
get this project in less than a year. With Karen very quickly because of the
respect I felt for her. Karen’s commitment, kindness, and speed of response
were visible, and they generated so much confidence that I felt a great com-
plicity and compatibility with Lynden. I can say openly that Karen comple-
mented me well in this project; and Taras was the inspiration and the emotional
engine who supported me all the time. Taras, thank you for trusting me one
more time. Lynden, thank you for being my complement. I think this project
proved that we are a wonderfully fascinating trio.
Finally, I want to thank my loved ones who were patient and gave me time,
understanding, and love all these months to finish this book. To my parents
Guillermo and Luz Marina, to my sisters Catalina and Vanessa, my niece
Antonia and my nephew Miguel. Thanks to my beloved family: Cian Felipe,
Laura, Tiwaz Andrés, and Valentín Amado. And of course, thanks to Angela
who gave me cafes, breakfasts, water, and sweets every day.
I also take this opportunity to thank Universidad EAFIT in Colombia (my
home institution) for supporting me in this project. To my Dean, Ricardo
Uribe, who is passionate about experiential learning, also my University
President and great leader, Juan Luis Mejia Arango, my department head
Carlos Mario Betancur, and my special colleagues.
I also want to thank the Academy of International Business (AIB) for being
the best association that exists in the universe. I can be biased about this state-
ment but the truth is that I feel that at AIB I have found an opportunity to
meet heroes, celebrities, rigorous scientists, and maternal and paternal col-
leagues, I have met people I now love as sisters and brothers. So, I thank AIB
for being such an important part of my life and for allowing me to serve the
world through the academy.
Karen Lynden
To Vas Taras: Thank you for opening a world of ideas and collaborations to
thousands upon thousands of students, professors, and businesses across the
globe. A wonderful person to work with: innovative, high-energy, sharing,
kind, professional, and patient. Thank you for all of the connections and
opportunities you create.
To Maria Alejandra Gonzalez-Perez: Thank you for your trust and open-
ness; for being a great communicator and collaborator. Gonzalez-Perez cre-
ated the digital architecture of this multi-phased and complexly layered
Acknowledgments vii
project. She is a master organizer, expert project planner, and strategic designer.
Her professionalism and strategic vision are admirable, and I am grateful to
have had this outstanding opportunity to work with her and learn from her in
this capacity.
To the coauthors: It has been an incredible process to work with you all in
creating a handbook that represents a vast diversity of ideas dedicated to pro-
viding students experiences to learn and grow through high-impact learning
activities, projects, and programs. Know your work is preparing your students
for their careers—to achieve their dreams—and is improving the way we
teach, learn, do business, and interact as human beings in the world.
To the Academy of International Business, AIB-SE (go Southeast!), and the
X-Culture Community: Thank you for providing publication and conference
opportunities. I’ve gained some of the greatest professional and personal rela-
tionships in my life through these networks—all while collaborating on a
number of dynamic projects through the years.
To the faculty and staff at the Bryan School of Business and Economics at
UNC Greensboro: Thank you for creating a culture of collaboration, inquiry,
and community. It is an honor to be a part of the Department of Management.
To my students: The world becomes a better place through knowledge and
idea sharing. Special thanks to those students who participated in my first
X-Culture cohorts. You inspire me!
To John—husband and best friend: Thank you for your enthusiastic sup-
port, encouragement, and all of the coffee talks though this project. What
would we do if we could do anything? The best is yet to be.
Dear reader: Thank you for picking up this Handbook in search of new
ideas. We are all in this together! May you be encouraged to join communities
where you can collaborate and express your unique contributions. We are all
learning from each other.
Final Note
The coeditors thank Marcus Ballanger, Commissioning Editor for Scholarly
Business at Palgrave Macmillan, for motivating us and supporting us to do
this follow-up Handbook and for his very insightful, valuable, and expedi-
tious feedback.
Contents
Part I Introduction: Learning and Teaching International
Business and Management Using Experiential Learning
Pedagogy 1
1 Learning and Teaching International Business and
Management Using Experiential Learning Pedagogy 3
Maria Alejandra Gonzalez-Perez, Karen Lynden, and Vas Taras
Part II Theory-Based and Conceptual Chapters: Learning and
Teaching International Business and Management Using
Experiential Learning Pedagogy 7
2 Revisiting the Impact of Education Philosophies and Theories
in Experiential Learning 9
Irwyn Shepherd, Elyssebeth Leigh, and Amanda Davies
3 Evaluating Outcomes of Experiential Learning: An Overview
of Available Approaches 33
Raghu Kurthakoti and Deborah Cain Good
4 Comparing Online and Face-to-Face Creativity Development
for International Business 63
Tiit Elenurm
ix
x Contents
5 Understanding the Global Business Environment Through
the High-Impact Practice Activities 85
Irina Naoumova and Annette Rogers
6 Experiential Learning Using Social Media in International
Business Education 111
Massiel Carolina Henríquez Parodi and Ilan Alon
Part III Applications of Experiential Learning Pedagogy in
International Business Management Learning and
Teaching 135
7 Structuring Your IB Course to Create a Foreign Market Entry
Plan Using Active Learning Strategies as “Building Blocks” 137
Longzhu Dong, Angie Stombaugh, and Cindy Albert
8 Out of the Classroom and into the Deep End: Real World
Learning at ICCM 159
Katherine Rau, Richard L. Griffith, and Tessly A. Dieguez
9 A Scaffolded Approach to Teaching National Culture: From
Hall to Hofstede to GLOBE 185
Todd Friends and Dawn Keig
10 Using Experiential Learning Cycle to Promote Diversity
in the Classroom 209
Andri Georgiadou
11 Exploring the Effectiveness of Education Learning Space
Principles’ Application in the Field of Tourism and
Hospitality Education 223
Ching-Chi (Cindia) Lam, Weng Si (Clara) Lei,
Fernando Lourenço, and Natalie Sappleton
Part IV Class Projects 241
12 Assessing the Global Readiness of Organizations: An
Experiential Approach 243
Eileen Daspro
Contents xi
13 An Immersion into Global Assignment Destinations 259
Miriam Moeller, Corene Crossin, and Rui Torres de Oliveira
Part V Capstone Projects 279
14 Kratos Universidad EAFIT: A New Platform to Live
Learning Experiences 281
Sara Aguilar-Barrientos, Alejandro Arias-Salazar,
Juan Esteban Escalante, Jaime Barbosa,
Manuel Esteban Acevedo-Jaramillo, and
Juan Pablo Román-Calderón
15 Global Financial Strategy of MNE with a Selected Overseas
Subsidiary Expansion 305
Sylwia E. Starnawska
Part VI Consulting/Corporate Challenges 329
16 Genuine Consulting Experience: Developing
Internationalization Strategies for Small Businesses 331
Gabriela Bonilla Chumbi, Courtney N. Bowles, and
Wolfgang Messner
17 Experiential Learning Through Student- Led Assessments:
The Noodle Bar Strategy 359
Sarbari Bordia
18 Better Students, Better Companies: Connected Learning
Methodology 381
María de las Mercedes Anderson
19 On-site Applied Learning with the Use of Mixed Methods
as a Reflective Learning Model in International Business 401
Arkadiusz Mironko