Contents About the author Acknowledgements 1 Introduction 2 Collaborative coaching 3 Coaching principles or beliefs 4 Fundamental skills of coaching 5 Barriers to coaching 6 Coaching conversations: the coaching path 7 Coaching assignment: structure and process 8 Emotional maturity and coaching 9 Become a coach 10 Consolidate your learning Toolkit - Practise coaching behaviours and build assignments Index About the author Julie Starr is an expert and thought-leader in the field of coaching. Since 2002, her best-selling book The Coaching Manual has supported the evolution of the coaching field through simple, powerful principles and practical approaches. With over 20 years and thousands of hours of coaching experience, Julie supports CEOs and executives from the world’s largest organisations. Her approach is challenging, compassionate and empowers clear leadership. Julie’s other titles, Brilliant Coaching and The Mentoring Manual support managers and leaders to improve business performance by developing people. Her books are translated into many languages and are required reading on coach training programmes around the world. She lectures in universities and at industry conferences to inspire understanding and engagement. Julie is MD of Starr Consulting, a leading provider of coach training in organisations, check out www.starrconsulting.co.uk Julie also writes novels for young adults and donates proceeds to charities which house, heal and educate street children and orphans; check out www.ruffdogbooks.com Acknowledgements There are many people who have contributed to the development of the ideas and thoughts in the book and I hope I’ve remembered to acknowledge most of them. So I would like to express gratitude for the work of the following people: Richard Bandler, Brandon Bays, Kevin Billett, Deepak Chopra, the late Stephen R. Covey, Frank Daniels, Landmark Education, Milton H. Erickson, John Grinder, Byron Katie, M. Scott Peck, Anthony Robbins, Eckhart Tolle and Brian Tracey. I’d also like to thank Rachel Raymond, Lisa Barton, Eloise Cook, Belinda Noakes, Dr Xanthe Wells and Marcia Yudkin for their challenges, thoughts and ideas in preparation of the text. Chapter 1 Introduction Welcome the present moment as if you had invited it. Pema Chodron Welcome to the fourth edition of The Coaching Manual. This new and revised edition is informed by my ongoing quest to distinguish the core principles and ‘truths’ that underpin effective coaching practice. The core goal of this book remains the same: to offer you simple principles, insights and guidance that support whatever type of coaching you choose to do. Since the book was first written in 2002, I have watched the profession develop in very exciting ways. I’ve seen the interest in coaching accelerate as people realise the impact, benefits and value of this type of support and development. Anyone coaching, or interested in coaching, now has access to a vast wealth of knowledge, training, support and guidance to help them navigate their development path forward. In organisations, coaching is increasingly acknowledged as something that makes a positive contribution to business goals. So coaching engages people personally and professionally, for at the heart of coaching is an awareness of our basic interdependency as people, and the need to support each other. I see that much good is being created from this simple truth. The Coaching Manual has been translated into many languages and supports the practice and development of coaching far and wide. Since the publication of the first edition I continue to work and study within the field of personal development with a clear focus on coaching. Embracing change, we’ve made the manual more versatile by offering the Toolkit (towards the end of the book) as documents that are also free to download online. My intention is to give you flexible access to practical information, routines and processes to help develop your skills and support you as you coach. Chapter 9, ‘Become a coach’, helps you consider how you will use these principles and skills for yourself – for example as a style of behaviour or indeed by becoming a coach yourself. So whatever your current interest is in coaching, I hope you enjoy this book and find that it strengthens the work that you do. How this book works This book explains the principles and approaches of coaching and shows you how to apply them in any coaching situation, from business coaching in the workplace to more holistic life coaching in a personalised setting. If you are new to coaching, the manual is a practical guide to support your learning and practice, often in everyday situations. For those already coaching, the manual offers fresh insights and thought-provoking ideas. For the busy manager, the manual provides techniques to use with your team. I will often talk to you as though you are already a coach or are coaching in some way. Please know that you do not have to be a coach to benefit from the ideas which follow. If you are in any situation where you are helping others to create change through learning, I’m confident that the manual has something to offer. This book encourages you to adopt a collaborative style of coaching. By collaborative coaching I mean that the coach and the person being coached work together to create change. As a coach, you bring your specific skills to work with the situation, intention and need of the person being coached. In order to engage and empower the person you are working with, I’ll encourage you to adopt a less directive style of behaviour and language, while staying supportive of change. To enable you to coach effectively, I’ll cover the ideas and beliefs that underpin coaching and offer fresh views on the skills you need to strengthen. You’ll also have simple examples of positive coaching behaviour and language to help develop your self-awareness, such as ‘I need to spend more time getting clearer up front’ or ‘Right now I talk too much in these situations’. I’ve included the natural structure of a coaching conversation, to help you navigate from the first ‘hello’ to a typical ‘farewell’. I’ll also offer practical guidance on what to watch out for, in the shape of unforeseen barriers or blocks that hinder great coaching. To help you build an approach to coaching someone over a number of sessions, you’ll find the common stages of a coaching assignment. When you’re ready to leap into action, the Toolkit will help give you even more confidence to get started. A manual that works when you do As you read, you’ll notice bite-sized inserts that support your practice and learning. When you use them, these items will help you to increase both your self-awareness and your ability to coach others. These inserts comprise: Testing Questions These are a series of questions to help you link ideas specifically to your own situation and reflect on them to gain personal insight. You can write your answers down, speak them out loud, try them on to see how they feel, or just pause and think them through. The important thing to remember is that the questions are intended to provoke thought and action. By pausing and attending to the questions, you’re letting the book go to work for you. Checklists These are quick summaries of points to confirm your understanding and also serve as memory joggers for future reference – for example, to help you consider how much structure is appropriate in a coaching assignment, or how you can work with a coachee to understand the impact of your coaching conversations. Story Teller These are mostly fictional examples to illustrate a principle or idea and use imaginary situations and people. They are informed by my own work, and are often based on real situations that I have adapted to make them appropriate to share with you. Exercise At intervals, you’ll be asked to try an idea or approach for yourself, often in an everyday conversation. This is where you will begin to make progress on your ability to coach more effectively. Some exercises will be straightforward and help you confirm your understanding, while others will challenge you to do something a little further from your comfort zone. Although the exercises are clearly optional, I do encourage you to try more than you skip! Remember, only by coaching do we really learn to coach. Hints and tips Here I’ll offer practical examples, hints or advice to help you with key points – for example, how to acknowledge or influence a coachee’s feelings, or how to handle it if your feedback gets a negative response. They are intended to be bite-sized reminders of ideas that you can return to at any time. Coach’s Toolkit: also available online To help you in the everyday activity of coaching, at the end of the book you’ll find a Toolkit section. Here you will find material to support you as you develop your coaching skills and also as you practise as a coach with clients. Content includes an overview of coaching to give to a potential coachee, and an example of the kind of notes you might keep to accelerate your learning. You are free to use this content as part of your own personal practice and I request that you do not charge others for it. All content, plus additional items, is also available to download (free of charge) from the online Toolkit area of my website at www.starrconsulting.co.uk. What is coaching? Put simply, coaching is a conversation, or series of conversations, that one person has with another. What makes the conversation different from others is the impact the conversation has on the person being coached (the coachee). An effective coaching conversation influences someone’s understanding, learning, behaviour and progress. Coaching conversations can happen over different timeframes and in different environments. For example, you might have a coaching conversation during a face-to-face session that lasts two hours, or alternatively you could have a ten-minute telephone call which might also constitute coaching. This is because coaching is more defined by the impact of your conversation than the duration of it. Most often, the best person to judge if a conversation was a coaching