Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley (Postmillennial Pop) PDF
Preview Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley (Postmillennial Pop)
Social Media Entertainment POSTMILLENNIAL POP General Editors: Karen Tongson and Henry Jenkins Puro Arte: Filipinos on the Stages of The Sonic Color- Line: Race and the Empire Cultural Politics of Listening Lucy Mae San Pablo Burns Jennifer Lynn Stoever Spreadable Media: Creating Value and Diversión: Play and Popular Culture in Meaning in a Networked Culture Cuban America Henry Jenkins, Sam Ford, and Joshua Albert Sergio Laguna Green Antisocial Media: Anxious Labor in Media Franchising: Creative License the Digital Economy and Collaboration in the Culture Greg Goldberg Industries Open TV: Innovation beyond Derek Johnson Hollywood and the Rise of Web Your Ad Here: The Cool Sell of Television Guerrilla Marketing Aymar Jean Christian Michael Serazio Missing More Than Meets the Eye: Looking for Leroy: Illegible Black Special Effects and the Fantastic Masculinities Transmedia Franchise Mark Anthony Neal Bob Rehak From Bombay to Bollywood: The Playing to the Crowd: Musicians, Making of a Global Media Industry Audiences, and the Intimate Work of Aswin Punathambekar Connection Nancy K. Baym A Race So Different: Performance and Law in Asian America Old Futures: Speculative Fiction and Joshua Takano Chambers- Letson Queer Possibility Alexis Lothian Surveillance Cinema By Catherine Zimmer Anti- Fandom: Dislike and Hate in the Digital Age Modernity’s Ear: Listening to Race and Edited by Melissa A. Click Gender in World Music Roshanak Kheshti Social Media Entertainment: The New Intersection of Hollywood and Silicon The New Mutants: Superheroes and Valley the Radical Imagination of American Stuart Cunningham and David Craig Comics Ramzi Fawaz Restricted Access: Media, Disability, and the Politics of Participation Elizabeth Ellcessor Social Media Entertainment The New Intersection of Hollywood and Silicon Valley Stuart Cunningham and David Craig NEW YORK UNIVERSITY PRESS New York NEW YORK UNIVERSITY PRESS New York www.nyupress.org © 2019 by New York University All rights reserved References to Internet websites (URLs) were accurate at the time of writing. Neither the author nor New York University Press is responsible for URLs that may have expired or changed since the manuscript was prepared. Library of Congress Cataloging-in-Publication Data Names: Cunningham, Stuart, author. | Craig, David Randolph, author. Title: Social media entertainment : the new intersection of Hollywood and Silicon Valley / Stuart Cunningham and David Craig. Description: New York : New York University Press, [2018] | Series: Postmillennial pop | Includes bibliographical references and index. Identifiers: LCCN 2018020900| ISBN 9781479890286 (cl : alk. paper) | ISBN 9781479846894 (pb : alk. paper) Subjects: LCSH: Internet entertainment industry—United States. | Internet entertainment— United States. | Social media—United States. Classification: LCC HD9696.8.U62 C86 2018 | DDC 384.3/80973—dc23 LC record available at https://lccn.loc.gov/2018020900 New York University Press books are printed on acid- free paper, and their binding materials are chosen for strength and durability. We strive to use environmentally responsible suppli- ers and materials to the greatest extent possible in publishing our books. Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 Also available as an ebook In memory of Matt Palazzolo, writer, star, and producer, Bloomers, and for all those creators doing good Contents List of Figures and Tables ix Introduction 1 1. Platform Strategy 19 2. Creator Labor 65 3. Social Media Entertainment Intermediaries 115 4. Authenticity, Community, and Brand Culture 148 5. Cultural Politics of Social Media Entertainment 184 6. Globalizing Social Media Entertainment 223 Conclusion 263 Acknowledgments 289 Notes 297 References 299 Index 333 About the Authors 353 vii List of Figures and Tables Figures I.1. Gigi Gorgeous 2 I.2. VidCon 7 1.1. SME and Legacy Media Advertising Revenue Comparison 20 1.2. Income of New and Established Players 21 1.3. YouTube as a Component of Alphabet Revenue 43 1.4. Projected TV and Digital Video Advertising Spend, 2014– 2020 43 2.1. YouTube Channels with over One Million Subscribers 66 2.2. YouTube Space (Los Angeles) 85 2.3. Rhett & Link 96 2.4. A New Literary Age? 110 4.1. PewDiePie 161 4.2. Michelle Phan 173 4.3. Hank and John Green 175 4.4. VidCon 177 4.5. Nerdfighter Merchandise 178 5.1. Tyler Oakley and Friends 185 ix
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