Smart Tourism as a Driver for Culture and Sustainability: Fifth International Conference IACuDiT, Athens 2018 PDF
Preview Smart Tourism as a Driver for Culture and Sustainability: Fifth International Conference IACuDiT, Athens 2018
Springer Proceedings in Business and Economics Vicky Katsoni Marival Segarra-Oña Editors Smart Tourism as a Driver for Culture and Sustainability Fifth International Conference IACuDiT, Athens 2018 Springer Proceedings in Business and Economics More information about this series at http://www.springer.com/series/11960 ñ Vicky Katsoni Marival Segarra-O a (cid:129) Editors Smart Tourism as a Driver for Culture and Sustainability Fifth International Conference IACuDiT, Athens 2018 123 Editors VickyKatsoni Marival Segarra-Oña University of West Attica Business School Athens, Greece Universitat PolitècnicadeValència Valencia, Spain IACuDiT Athens, Greece ISSN 2198-7246 ISSN 2198-7254 (electronic) SpringerProceedings in Business andEconomics ISBN978-3-030-03909-7 ISBN978-3-030-03910-3 (eBook) https://doi.org/10.1007/978-3-030-03910-3 LibraryofCongressControlNumber:2018964687 ©SpringerNatureSwitzerlandAG2019 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpart of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission orinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilar methodologynowknownorhereafterdeveloped. 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ThisSpringerimprintispublishedbytheregisteredcompanySpringerNatureSwitzerlandAG Theregisteredcompanyaddressis:Gewerbestrasse11,6330Cham,Switzerland Preface Tourism,whichiseconomicallysupportingentireregionsandevencountries,must beconsideredasaninnovativeindustryconstantlylookingforcreatingcompetitive advantages. The era where the historical sites or the privileged location of a des- tination was, by itself, enough for attracting tourist has gone, giving the flow to those destinations that areable tooffer thevisitorsnew andenhancedexperiences, andtothosethatbenefitingfromthecomparativeadvantagesbyaddingextravalue through innovative services linked to technology and data, sustainability, and accessibility. Thisisanewconceptthathasbeennamed“smartdestination”andgoesonestep beyondsmarttourismbylinkingnotonlythetourismindustrybutalsothedifferent stakeholdersthattakepart,aspublicandprivateculturalinstitutions,entertainment, transportation, energy and infrastructures responsible, etc. Cities are looking for scalingpositionsintherankingofthebestefficientlymanaged,consideringaspects such as transportation, safety, economy, public spaces, communications, and also sustainability.Inthisracetobecomethesmartestcities,smarttourismhasappeared to join the conversation. Whilebeingconnectedtothesmartcityconcept,smarttourismneedsanactor,a user highly connected to the Internet and to any available technology that contin- uously seeks for information and discovers the destination from a modern and different perspective. The tourist engages in the destination by searching and analyzing data and reviews; gastronomy, culture, and experiences are now part of the “smart game” and are here to stay. That is why analyzing all the angles of smart tourism plays a key role in the current academic research and the reason the 5th International IACuDiT Conference used the lemma: “Exploring Smart Tourism: The Cultural and SustainabilitySynergies”.Weexpressoursinceregratitudeandappreciation tothe people,universities,andorganizationsfortheircontributions,help,andsupportfor this conference. v vi Preface This is the future, and it is here to stay; the more aware we are, the most we, countries, regions, industries, and businesses, will be able to benefit from working together to shift the idea of just buying a plane ticket and booking a hotel room from the whole smart touristic experience that new clients are looking for. Athens, Greece Vicky Katsoni Valencia, Spain Marival Segarra-Oña July 2018 Contents Part I Innovation in Tourism 1 Innovating and Diversifying Cultural Tourism in Europe Through Smart Movie Tourism in UNESCO Sites and Destinations. The Case Study of FAMOUS Project. . . . . . . . . . . . . 3 Giusy Cardia, Andrew Jones and Daniele Gavelli 2 Big Data Analytics in Smart Tourism Destinations. A New Tool for Destination Management Organizations? . . . . . . . 15 Tomáš Gajdošík 3 Educating of Entrepreneurship Competence in Pre-university Education System: An Effective Way for Tourism Development and Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Robert Gjedia and Valentina Ndou 4 Entrepreneurship and Co-evolution in Tourism . . . . . . . . . . . . . . . 49 Marco Valeri and Leslie Fadlon 5 Project ArchaeoCulTour: Innovative Valorization of Archaeological Heritage in Istria County Through Sustainable Cultural and Creative Tourism . . . . . . . . . . . . . . . . . . 61 Kristina Afrić Rakitovac, Nataša Urošević and Nikola Vojnović 6 The Innovative Health Tourism’s Environmental Management Sustainable Design Facilities Assessment Capability . . . . . . . . . . . . 79 Tilemachos K. Koliopoulos and Vicky Katsoni 7 The Concept of Dichotomy of the Innovation Process in an Enterprise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Leszek Koziol and Michal Koziol vii viii Contents 8 Value Creation in Service Over the Last Two Decades: A Meta-Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Abdelouahab El Boukhari, Rachid Oumlil and Allal Achaba 9 Innovative Cultural Tours in Athens: An Interesting Internship in the Era of Economic Crisis . . . . . . . . . . . . . . . . . . . . 121 Efthymia Sarantakou and Simos Xenitellis 10 Hotel Innovation and the Creation of Competitive Advantage . . . . 135 Georgia Yfantidou, Eleni Spyridopoulou, Thekla Chatzigeorgiou and Paraskevi Malliou Part II Shedding Lights on the Potentials of Special Types of Tourism 11 Religious Tourism Development in Lesvos Island. Potentials and Prospects in a Spiritual Approach of Priests of Lesvos . . . . . . 147 Konstantinos Mouratidis, Maria Doumi and Theodoros Stavrinoudis 12 Dark Tourism, the Dark Side of Cultural Tourism. Application to the City of Porto. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 Dália Liberato, Pedro Liberato and Andreia Gonçalves 13 The Potential of Street Art. Obstacles to the Commercialization of Street Art and Proposed Solutions . . . . . . . . . . . . . . . . . . . . . . . 179 Virginia Santamarina-Campos, María de-Miguel-Molina, Blanca de-Miguel-Molina and Marival Segarra-Oña 14 Agrotourism: A Lever for Rural Development Based on the Cultural Reserve of Greece . . . . . . . . . . . . . . . . . . . . . . . . . 193 Maria Karagianni, Stavroula Georgakopoulou and Vasiliki Delitheou 15 PhiloxeniaasaComponentoftheTourismExperienceinCulture and Total Quality Management in Hotel Sector . . . . . . . . . . . . . . . 207 Katsaitis Aristides and Papaefthimiou Efi 16 Museum Cluster in a Small City: Evidence from Russia . . . . . . . . 223 Marina Sheresheva and Elena Kondyukova 17 Tourist Sub-destinations: Shedding Light on a Neglected Touristic Behavior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Markos-Marios Tsogas, Evangelia Chatzopoulou and Iliana Savva 18 TheSemioticHistoryofThermalSpringsandTheirContribution to Tourism Development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249 Sofia Tsiftelidou and Anastasia-Charikleia Christodoulou Contents ix 19 Unveiling the Profile of Tourists in Islands with Protected Areas to Promote Sustainable Tourism. . . . . . . . . . . . . . . . . . . . . . . . . . . 261 Aristotelis Martinis, Katerina Kabassi, Georgios Karris and Charicleia Minotou 20 Motives and Involvement of Tourists in Eastern Macedonia & Thrace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275 Antonios S. Dalakis, Georgia Yfantidou and George Costa Part III Tourism Online 21 Impact of Social Media and Proprietary Media on Potential Tourists Holiday Planning Process. The Case of National Tourism Organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295 George Papadopoulos, Panagiota Dionysopoulou and George M. Agiomyrgianakis 22 Internet Marketing Communication of Destination Management Organizations in Slovakia: The Case Study . . . . . . . . . . . . . . . . . . 315 Radka Marčeková, Ľubica Šebová and Kristína Pompurová 23 Online Hotel Customer’s Perceived Service Quality and Purchase Intentions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329 Anna Kourtesopoulou and John Kehagias 24 The Impact of Online Travel Agencies Web Service Quality on Customer Satisfaction and Purchase Intentions . . . . . . . . . . . . . 343 Anna Kourtesopoulou, Sofia-Danai Theodorou, Athanasios Kriemadis and Alkistis Papaioannou 25 A Systematic Literature Review on Social Media Analytics and Smart Tourism. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 357 Marlon-Santiago Viñan-Ludeña 26 What is Affecting Customers’ Intention to Perform Social Media Marketing Activities in the Hotel Industry? . . . . . . . . . . . . . . . . . . 375 Anastasios-IoannisTheocharidis,GeorgeKaravasilis,VasilikiVrana, Evangelos Kehris and Konstantinos Antoniadis 27 Shaping the Consumers Behavior Who Are Using Airbnb—The Case of Airbnb’s Users in Greece . . . . . . . . . . . . . . . . . . . . . . . . . . 393 Dimitrios Belias, Ioannis Rossidis and Efstathios Velissariou 28 Towards Developing Smart Cities: Evidence from GIS Analysis on Tourists’ Behavior Using Social Network Data in the City of Athens. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 407 Athanasios Koutras, Ioannis A. Nikas and Alkiviadis Panagopoulos x Contents 29 Porto as a Smart Destination. A Qualitative Approach. . . . . . . . . . 419 Pedro Liberato, Elisa Alén and Dália Liberato 30 An Analysis of the Electronic Presence of National Parks in Greece. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 433 Aristotelis Martinis, Athena Papadatou and Katerina Kabassi 31 Towards Smart Creative Tourism. . . . . . . . . . . . . . . . . . . . . . . . . . 451 Lino Trinchini and Thanasis Spyriadis Part IV Tourism Management and Structure 32 Central Government Tourism Policy and the Development of Sports Tourism in Mass Tourism Areas: The Case of Crete. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 469 Leonidas Gaitanakis, Ourania Vrondou and Stella Leivadi 33 International Sports Bodies Application of Ecological Sustainability Mechanisms Affecting Sport Tourism Related Natural Environment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 481 OuraniaVrondou,PanagiotisDimitropoulosandLeonidasGaitanakis 34 Burnout and Job Satisfaction: The Case of Physical Education Teachers in Local Sports Organizations . . . . . . . . . . . . . . . . . . . . . 503 Evangelia Papasotiriou, Georgios Sidiropoulos, Stamatis Ntanos, Miltiadis Chalikias, Michalis Skordoulis and Dimitris Drosos 35 Emotional Intelligence of Employees in the Hospitality Sector: Exploring Its Effects on Job Satisfaction and Performance. . . . . . . 515 Konstantinos Koronios, Athanasios Kriemadis, Panagiotis Dimitropoulos, Ioannis Douvis, Andreas Papadopoulos and Genovefa Manousaridou 36 Enhancing Airports’ Employees Job Satisfaction with Training Techniques. Investing on IM.I.A. and the Case of Greek Airports’ Ground Handling Services. . . . . . . . . . . . . . . . . . . . . . . . 527 DimitrisPapayiannis,SofoklisSkoultsosandAlexios-PatapiosKontis 37 Examining the Organizational-Financial Structure of Public-Private Destination Management Organizations. . . . . . . . 543 Isabel Carrillo-Hidalgo and Juan Ignacio Pulido-Fernández 38 TheImpactofCorporateCultureinthePerformanceoftheFront Desk Employees—The Case of Five Star Hotels in Greece . . . . . . . 563 Dimitrios Belias, Christos Mantas and Dimitrios Tsiotas 39 The Synthesis of the Variables Formulates Rewards System Culture (ReSCulture) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 577 Theodoros Stavrinoudis and Christos Kakarougkas
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