Simon Sinek

66 Pages·2015·3.68 MB·English

MODULE 1
ALL ABOUT ME
TAKING STOCK
LEADING CHANGE 2
MODULE 1
ALL ABOUT ME: TAKING STOCK
Leading Change has been created by The Institute of Continuing
Education at The University of Cambridge for The Queen’s
Young Leaders Programme on behalf of its partners The Royal
Commonwealth Society, Comic Relief and The Queen Elizabeth
Diamond Jubilee Trust.
This work is licensed under the Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License. To view a copy of this
license, visit http://creativecommons.org/licenses/by-nc-sa/4.0/.
Leading Change Module 1: All About Me
CONTENTS 3
CONTENTS
WELCOME 4
WEEK 1: BEFORE WE BEGIN 6
Why Are You Here? 8
What Do You Need to Communicate? 8
Emphasising the Right Thing 8
Start With Why 9
Storytelling 10
It’s All About You 10
Creating a Draft Mission Statement 10
HOW IDEAS SPREAD 11
1 The Law of the Few 11
Six Degrees of Separation 16
Take the Donuts 18
2 WEEK2: NATURE OR NURTURE 20
What Makes Us? 22
Nature or Nurture Activities 25
WEEK 3: CONVINCING OTHERS TO FOLLOW YOU 26
The Art of Rhetoric 28
The Three Key Ingredients 29
3 Employing Logos, Ethos and Pathos to Persuade 30
Rhetoric in Action 30
Building Your Credibility 32
MODULE 1 FINAL ASSIGNMENT 34
SUMMARY 35
APPENDICES TO MODULE 1 41
Appendix 1: Ted Talk –How Great Leaders Inspire Action by Simon Sinek 42
Appendix 2: Labours of Love by Richard Sennett 47
Appendix 3: Ted Talk – The Art of Asking by Amanda Palmer 50
Appendix 4: Tedx Talk –What Volunteering Taught Me by Hajira Khan 54
Appendix 5: Tedx Talk – The Violence In Our Thinking by Whitney Iles 56
Appendix 6: Tedx Talk – Child Soldiers And Ebola Fighters by PJ Cole 59
Appendix 7: Reflection Tool 62
WHO’S WHO 63
IMAGE CREDITS 64
Leading Change Module 1: All About Me
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MODULE 1
WELCOME
Leading Change Module 1: All About Me
MMOODDUULLEE 11:: WWEELLCCOOMMEE 5
WELCOME!
Welcome to this, the first module in the Leading Change
course from the University of Cambridge.
In this module you will be asked to reflect on your life:
How do they
What made you
the person you Where did compare with your
are today? What are your those come friends and family,
key values from? and the community
and beliefs? in which you live?
Throughout this and the modules to follow we may OVERVIEW
make reference to ‘your project’. This is a catch all
term for whatever it is that you are thinking about
WEEK Before we begin
and developing throughout the course. For example
this could be your work, an organisation you run or 1 How ideas spread
something you are thinking about launching.
Activity 1: Mission Statement
You’ll produce a number of visual and textual
responses to the module, culminating in an “about Activity 2: Circle of Influence
me” section or page for your website. Remember
to record notes and share your activity work in your
learning space. WEEK Nature or Nurture
The module is broken down in to six sections, which 2 Learnium Discussion
should be studied in order. You can access these
online in the VLE or read about them in the following
pages.
WEEK Convincing others
ICONS
to follow you
3
FINAL ASSIGNMENT
Activity Video Questions
SUMMARY
…and finally, once you have completed the
module, please send a quick e-mail with your
feedback.
Key info Definition Summary
Leading Change Module 1: All About Me
6
1
Why Are You Here? 8
What Do You Need to Communicate? 8
Emphasising the Right Thing 8
Start With Why 9
Storytelling 10
It’s All About You 10
Creating a Draft Mission Statement 10
HOW IDEAS SPREAD 11
The Law of the Few 11
Six Degrees of Separation 16
Take the Donuts 18
WEEK 1
BEFORE
WE BEGIN
Leading Change Module 1: All About Me
WEEK 1: BEFORE WE BEGIN 7
What being a Leader means to me...
Empowering individuals to
realize, exploit and expand
their hidden potential.
Kavindya Thennakoon,
Sri Lanka
Leading Change Module 1: All About Me
WEEK 1: BEFORE WE BEGIN 8
WEEK 1
BEFORE WE BEGIN
WHY ARE YOU HERE?
You’re doing this course because you are leading
through the work that you do. VIDEO
AVAILABLE
At the moment, only you know what that project is - your fellow
Queen’s Young Leaders probably don’t know anything about it, and
You can watch the
the course tutors don’t know much about it either!
video on the VLE or
Chances are that most people you meet everyday are completely
read the following pages,
oblivious of what it is you’re doing. But you are probably thinking
which contain the same
about it all the time. You know it inside out, and back to front. But you
information.
need to tell others about it. That is partly why you’re here.
WHAT DO YOU NEED TO COMMUNICATE?
So what do you think is the most important thing you need to
communicate to other people about your project?
Try to think of an answer before moving on. What do you think is the
most important thing you need to communicate to other people
about your project?
QUESTIONS
EMPHASISING THE RIGHT THING
At the end of watching
When we tell other people about our ideas, we tend to focus on: the video or reading the
transcript, see if you can
• What we’re doing
answer the following
• How we’re going to do it
questions:
But is that the right emphasis? 1 What is the order of
What, Why and How
Follow this link to watch/listen to the video on the VLE, or you can
that Sinek says most
read the transcript of Simon’s TED Talk in the Appendices at the end
people and companies
of this module.
use to tell their story?
The talk is the third most watched talk on ted.com. The author Simon
2 What does he say is
Sinek explains why certain people inspire others to follow them.
the correct order?
3. Sinek uses a few
examples to illustrate
VIDEO his point: Tivo, Apple,
the Wright Brothers
and Martin Luther King.
Can you think of any
other examples of
compelling brands,
organisations or
individuals that you
could use to make the
same point?
Leading Change Module 1: All About Me
WEEK 1: BEFORE WE BEGIN 9
START WITH WHY
What Sinek says is that when it comes to communicating a message
most people (companies, politicians, individuals) start by saying what
they do, or even how they do it. Those tend not to be particularly
inspiring messages.
Instead, he says, we should be very clear about why we are doing
something. And usually that “why” starts with a belief: “I believe that...”
WHY
HOW
WHAT
QUESTION
So, thinking about your
project, what is your
personal belief at the
heart of it?
We’ll be coming back to
that all the way through
this course...
Leading Change Module 1: All About Me
WEEK 1: BEFORE WE BEGIN 10
STORYTELLING
Another way of thinking about how we communicate is to think
about stories.
In effect, when you tell somebody else about your plans you are
telling them a story, and all good stories focus on “character”.
To be pulled in to a story we need to be interested in the hero, their
friends, the people or events they are battling, and the struggles they
overcome to succeed. The best stories also involve some kind of
change that takes place in the hero.
Storytelling is the key to getting people interested in you and your
idea.
Check out some of the 2015
QYLs telling their stories on the
IT’S ALL ABOUT YOU
QYLP YouTube Channel
This module is about you - you’re the hero of this particular story.
You may think that the people you are helping are the heroes but, for
now, feel comfortable putting yourself at the centre because while
your project may be about other people, this course is about you.
What you’ll be producing
By now you should have the start of a blog or document dedicated
to your work and the work of this course, and will have begun to add
content in an “about me” section that tells others about your story
- who you are, why you’re working on your projects, and a short
biography.
Along the way you’ll be reflecting on how you got to where you are,
who helped you along the way, and the community in which you
grew up.
A note about privacy ACTIVITY
The nature of some of the projects being undertaken as part of The Creating a Draft
Queen’s Young Leaders programme and the personal stories of those
Mission Statement
behind the projects means that you may feel uncomfortable being
too open with others. Take some time to consider
the following questions.
We also recognise that for some people their life story is not a happy
Write your answers in your
one, and so there may be activities here that you do not feel happy
learning space.
taking part in, or which raise difficult questions and topics.
1. Explain your idea in
If you are concerned about any part of the module, or about what
terms of “why”. Why is
you share, get in touch with the Course Director who can advise you
it important? Write it
on the best approach to take.
down and spend some
Learnium is “closed” to the outside world, but can be seen by other time trying to simplify
students and tutors as well as other participants in the programme. the message as much as
You should assume that anything shared here is private and not to be possible.
disclosed elsewhere.
2. Now add the what, and
3. The how
You now have a draft
“mission statement” for your
project. Keep it safe. You’ll
be using it soon, and you’ll
also be rewriting it as the
course progresses.
Leading Change Module 1: All About Me