Short Introduction to Strategic Management

318 Pages·2013·1.43 MB·English

by  Torben Juul Andersen

Short Introduction to Strategic Management
TheShortIntroductiontoStrategicManagementprovidesanauthoritative
yetaccessibleaccountofstrategicmanagementanditscontemporary
challenges.Itexplainstherootsandkeyrationalesofthestrategyfield,
discussingcommonmodels,tools,andpractices,toprovideacomplete
overviewofconventionalanalyticaltechniquesinstrategicmanagement.
Andersenextendsthediscussiontoconsiderdynamicstrategymakingand
howitcanenableorganizationstorespondeffectivelytoturbulentand
unpredictableglobalbusinessenvironments.Thereisaspecificfocus
onmultinationalcorporatestrategyissuesrelevanttoorganizations
operatingacrossmultipleinternationalmarkets.Writteninaclearand
directstyle,itwillappealtostudentsandpracticingmanagersand
executivesalike.
TORBENJUULANDERSENisProfessorofStrategyandInternational
ManagementattheCopenhagenBusinessSchoolwhereheteachesan
MBAcourseinStrategicManagement,andheisAssociateDeanofthe
MBAProgram.HehasheldpositionsasVicePresidentatCitibank/
CiticorpInvestmentBank,London,SeniorVicePresidentatUnibankA/S,
Copenhagen,ManagingDirectorofSDSSecuritiesA/S,Copenhagen,and
SeniorConsultantatPHBHaglerBailly,Arlington.Heistheauthorof
numerousarticlesandbooksincludingStrategicRiskManagement
Practice(CambridgeUniversityPress,2010),PerspectivesonStrategic
RiskManagement(2006),andGlobalDerivatives:AStrategicRisk
ManagementPerspective(2005).
CambridgeShort Introductions
Serieseditors: CaryL.CooperCBE, LancasterUniversity
ThomasG.Cummings, UniversityofSouthernCalifornia
Thepurposeofthisinnovativeseriesistoprovideshort,authoritative,reasonably
pricedbooksforstudentstakingafirstcourseinManagement,particularlyatMBA
andMasterslevel.Thebooksincludeconcisecoverageofthekeyconceptstaughtin
thecoresubjects,aswellassuggestionsforfurtherstudy.Writtenbyateamof
expertsfromtheworld’sleadingbusinessschools,thesebooksarehighly
recommendedforanyonepreparingtostudyforanadvancedmanagement
qualification.
Forsupplementarymaterials,visittheserieswebsite:www.cambridge.org/csi
Abouttheserieseditors:
CaryL.CooperisDistinguishedProfessorofOrganizationalPsychologyand
Health,andProViceChancelloratLancasterUniversity.Heistheauthor/editorof
over120booksandisafrequentcontributortonationalnewspapers,TV,andradio.
ProfessorCooperispastPresidentoftheBritishAcademyofManagement,isa
CompanionoftheCharteredManagementInstitute,andoneofthefirstUK-based
Fellowsofthe(American)AcademyofManagement.In2001,ProfessorCooperwas
awardedaCBEintheQueen’sBirthdayHonoursListforhiscontributionto
occupationalsafetyandhealth.
ThomasG.Cummingsisaleadinginternationalscholarandconsultantonstrategic
changeanddesigninghigh-performanceorganizations.HeisProfessorandChair
oftheDepartmentofManagementandOrganizationattheMarshallSchool
ofBusiness,UniversityofSouthernCalifornia.Hehasauthoredover70articles
and22books.ProfessorCummingswasthe61stPresidentoftheAcademyof
Management,thelargestprofessionalassociationofmanagementscholarsin
theworldwithatotalmembershipofover19,000.
Alsointhisseries:
ShortIntroductiontoAccountingbyRichardBarker
ShortIntroductiontoStrategicHumanResourceManagementbyWayneF.Cascio
andJohnW.Boudreau
Forthcomingbooks:
ShortIntroductiontoEntrepreneurship
ShortIntroductiontoOperationsManagement
ShortIntroductiontoLeadership
Short Introduction to
Strategic Management
Torben Juul Andersen
UniversityPrintingHouse,CambridgeCB28BS,UnitedKingdom
CambridgeUniversityPressispartoftheUniversityofCambridge.
ItfurtherstheUniversity’smissionbydisseminatingknowledgeinthepursuitof
education,learningandresearchatthehighestinternationallevelsofexcellence.
www.cambridge.org
Informationonthistitle:www.cambridge.org/9781107671355
©TorbenJuulAndersen2013
Thispublicationisincopyright.Subjecttostatutoryexception
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Firstpublished2013
PrintedandboundintheUnitedKingdombyBellandBainLtd
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Andersen,TorbenJuul.
Shortintroductiontostrategicmanagement/TorbenJuulAndersen.
pages cm.–(Cambridgeshortintroductionstomanagement)
Includesbibliographicalreferencesandindex.
ISBN978-1-107-03136-4(Hardback)–ISBN978-1-107-67135-5(Paperback)
1. Strategicplanning. 2. Management. I. Title.
HD30.28.A5162013
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ISBN978-1-107-03136-4Hardback
ISBN978-1-107-67135-5Paperback
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Contents
List of figures ix
Preface xiii
1 Thestrategyconcept 1
2 Strategy formulation 29
3 Strategy execution 91
4 Integrative strategy 145
5 Multinational corporate strategy 193
6 Strategic leadership 245
References 274
Index 292
vii