Description:Risk communication helps companies, governments and institutions minimize disputes, resolve issues, and anticipate problems before they result in an irreversible breakdown in communications. Most policy makers still use outdated methods--developed at a time before health scares like BSE, genetically modified organisms and dioxin in Belgian chicken feed eroded public confidence in industry and government--to communicate policies and achieve their objectives. Good risk communication is still possible, however. In this book, through the use of a host of case studies from four countries, the author identifies a series of methods that are set to work in a post-trust society.