regulatory fit in the context of multiple goal-pursuit

171 Pages·2014·1.59 MB·English

REGULATORY FIT IN THE CONTEXT OF MULTIPLE GOAL-PURSUIT:
THE ROLE OF FEEDBACK VALENCE

A THESIS SUBMITTED TO
THE GRADUATE SCHOOL OF SOCIAL SCIENCES
OF
MIDDLE EAST TECHNICAL UNIVERSITY

BY

BURAK DOĞRUYOL

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS
FOR
THE DEGREE OF DOCTOR OF PHILOSOPHY
IN
THE DEPARTMENT OF PSYCHOLOGY

JUNE 2014
Approval of the Graduate School of Social Sciences

Prof.Dr. Meliha ALTUNIŞIK
Director

I certify that this thesis satisfies all the requirements as a thesis for the degree of
Doctor of Philosophy.

Prof. Dr. Tülin Gençöz
Head of Department

This is to certify that we have read this thesis and that in our opinion it is fully
adequate, in scope and quality, as a thesis for the degree of Doctor of Philosophy.

Doç. Dr. Ahmet Uysal Prof. Dr. Nebi Sümer
Co-Supervisor Supervisor

Examining Committee Members

Prof. Dr. Nuray Sakallı-Uğurlu (METU, PSY)
Prof. Dr. Nebi Sümer (METU, PSY)
Doç. Dr. Cem Şafak Çukur (YBU, PSY)
Yard. Doç. Dr. Banu Cingöz-Ulu (METU, PSY)
Yard. Doç. Dr. İrem Uz (TOBB ETU, PSY)

I hereby declare that all information in this document has been obtained
and presented in accordance with academic rules and ethical conduct. I
also declare that, as required by these rules and conduct, I have fully
cited and referenced all material and results that are not original to this
work.

Name, Last name : Burak Doğruyol

Signature :
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ABSTRACT

REGULATORY FIT IN THE CONTEXT OF MULTIPLE GOAL-PURSUIT:
THE ROLE OF FEEDBACK VALENCE
Doğruyol, Burak
Ph. D., Department of Psychology
Supervisor: Prof. Dr. Nebi Sümer
Co-Supervisor: Doç. Dr. Ahmet Uysal

June 2014, 155 pages

Previous studies have mainly examined the effect of regulatory fit in the context
of single goal-pursuit. However, the dynamics for multiple goal-pursuits have
been left largely unexamined. Therefore, three studies were conducted to explore
the role of regulatory fit shaped via feedback valence under the conditions of
multiple goal-pursuit. The first study aims to replicate regulatory fit effect using a
computer interface developed for the study. One hundred undergraduates (M =
age
21.68; SD = 1.79) were given bogus feedback following self-regulatory
orientation framing for solving an anagram task. Results revealed that the fit
between prevention focus and negative feedback increased motivation in the post-
feedback session. Second study aims to test the effects of regulatory fit in a
multiple-goal environment. Participants (N = 142; M = 20.91; SD = 1.64) were
age
asked to allocate their limited time between the two imaginary goals following
the self-regulatory orientations were primed in the experimental sessions. Results
showed that participants allocated higher levels of resources on the focal goal
under both fit conditions. Third study aims to extend the second study by adding
an alternative goal-type. Participants (N = 190; M = 20.95; SD = 3.28) allocated
age
their limited resources between the goals framed via self-regulatory orientations
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after feedback manipulation. Results demonstrated that both fit conditions
increased resource allocation on the promotion-framed alternative goal only.
Overall, the findings suggest that regulatory fit increased motivation on the focal
goal. Results highlighted the importance of the interaction between goal-pursuit
strategies and feedback on resource allocation in the multiple-goal context.
Keywords: Regulatory fit, multiple goal-pursuit, dynamic self-regulation,
feedback valence
v
ÖZ

ÇOKLU HEDEF ORTAMINDA DÜZENLEYİCİ UYUM: GERİBİLDİRİM
YÖNÜNÜN ETKİSİ

Doğruyol, Burak
Doktora, Psikoloji Bölümü
Tez Yöneticisi: Prof. Dr. Nebi Sümer
Ortak Tez Yöneticisi: Doç. Dr. Ahmet Uysal

Haziran, 2014, 155 sayfa

Düzenleyici uyum geçmiş çalışmalarda genellikle tekli hedef ortamlarında
incelenmiş ancak çoklu hedef ortamlarındaki dinamikler göz ardı edilmiştir. Bu
nedenle, birbirini takip eden üç ayrı çalışmada geribildirimin yönü (olumlu veya
olumsuz) yoluyla yaratılan düzenleyici uyumun rolü çoklu hedefler ortamında
araştırılmıştır. İlk çalışmada, çalışmanın amacı doğrultusunda geliştirilmiş bir
bilgisayar programı aracılığıyla düzenleyici uyum deneysel olarak incelenmiştir.
Katılımcılara (N = 100; Ort. = 21.68; SS = 1.79) düzenleyici odak çerçevesinde
yaş
verilen hedefe takiben sahte geribildirim verilmiştir. Sonuçlar, olumsuz
geribildirimin yaklaşmacı odak koşulunda motivasyonu arttırdığını göstermiştir.
İkinci çalışmada düzenleyici uyum çoklu hedef ortamında ilk kez test edilmiştir.
Düzenleyici odaklar çalışma öncesinde ayrı bir oturumda uyarılmıştır. Ardından
katılımcılar (N = 142; Ort. = 20.91; SD = 1.64) hayali bir senaryoda
yaş
geribildirimi takiben kaynaklarını iki hedef arasında dağıtmışlardır. Sonuçlar,
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uyum koşullarında kaynakların odak hedefe aktarıldığını göstermiştir. Üçüncü
çalışma, ikinci çalışmayı hedef tipi ekleyerek geliştirmiştir. Katılımcılar (N =
190; Ort. = 20.95; SD = 3.28) geribildirimin ardından sınırlı kaynaklarını
yaş
değişik düzenleyici odağa sahip hedefler arasında dağıtmışlardır. Sonuçlar, her iki
uyum koşulunda da kaynakların yaklaşmacı alternatif hedefe aktarıldığını
göstermiştir. Bulgular düzenleyici uyumun hedef motivasyonunu arttırdığını
göstermiştir. Bu tez çalışması hedef izleme stratejileri ile geribildirim arasındaki
ortak etkinin hedeflere kaynak aktarımı üzerindeki önemini vurgulamaktadır.
Anahtar kelimeler: Düzenleyici uyum, çoklu hedef izleme, benlik düzenleme
dinamikleri, geribildirimin yönü
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To everyone who has helped me in my life so far
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ACKNOWLEDGEMENT
It was an amazing journey in which there were lots of ups and downs. Besides the
academic gains of whole PhD process, I have been cherished with an unselfish
social support. There are lots of people who deserve special thanks since their
valuable support. In fact, it is impossible to express my gratitude in words to who
supported me during the dissertation and also in my life. Even so, I would like to
at least mention them to present my appreciation.
I would like to thank to my advisor Prof. Dr. Nebi Sümer. Indeed stating him as
an advisor would be misrepresentation. Beginning from my academic career, I
have learned lots of things about academic work and life from him. Besides, with
his patient, caring, and supportive attitude, he was always there whenever I need a
guide. I hope that I would become an academician like him.
I would also thank to professors in my committee Ahmet Uysal, Banu Cingöz-
Ulu, Nuray Sakallı-Uğurlu, İrem Uz, and Cem Şafak Çukur for their valuable
contribution and critical feedbacks to my thesis.
I want to thank to love of my life Emel. She was like a co-author of this thesis by
taking all of the burdens and responsibilities of my daily life. She was also co-
author of my life.
I would also want to thank to my parents Attila and Semra, and my brother Buğra
for their support. They were always there whenever I need them.
Gaye Zeynep Çenesiz, Selin Salman, Mehmet Harma, Elçin Gündoğru Aktürk,
Ayça Özen, Pınar Bıçaksız, Mehmet Gültaş, İlker Dalğar, and Timuçin Aktan.
You deserve tremendous thanks. I couldn’t even imagine how I would get
through the struggles I face during the whole process without each one of you. All
of you are now part of me.
I would also thank to Şennur Kışlak. Her life perspective helped me much
whenever I felt stuck. Finally, I want to thank everyone whom I breath the same
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